Walgreens Boots Alliance, Inc. - Deerfield, Illinois - REDBOOKS Detailed Profile Advertising Spend - REDBOOKS

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  ADVERTISER Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/15/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Walgreens is a drugstore chain providing customers with convenient, multichannel access to consumer goods and services, cost-effective pharmacy, health and wellness services and advice in communities. Their scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services.

Note: Business Summary has been adapted from the Company's website.

Address: 108 Wilmot Rd, Deerfield, IL 60015-4620
Tel: (847) 315-2500
Fax: (847) 914-2804
Website: www.walgreens.com
General Email: investor.relations@walgreens.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1901

EMPLOYEE COUNT

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ANNUAL SALES

$103,444,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended August.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $117,351 $103,444 $76,392 13% 35%
Gross Profit $29,874 $26,753 $21,569 11% 24%
Operating Income $6,001 $4,668 $4,194 28% 11%
Net Income $4,173 $4,220 $1,932 -1% 118%
Gross Margin 25% 25% 28%
Operating Income Margin 5% 4% 5%
Net Income Margin 3% 4% 2%
Cash and Cash Equivalents $9,807 $3,000 $2,646
Total Debt $19,028 $14,383 $4,490
Total Assets $72,688 $68,782 $37,250
Total Liabilitites $42,407 $37,482 $16,633
Stakeholder's Equity $29,880 $30,861 $20,513

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
13% = 3.6% x 1.6 x x 2.4 x

CORPORATE FAMILY [3]

COMPETITORS [12]

BRANDS OWNED [12]

INDUSTRY CODES

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KEY CONTACTS [96]

Tel: (847) 315-2500

NAME/EMAIL TITLE BRANDS MORE INFO

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Chief Operating Officer

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Chief Information Officer

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CMO & SVP

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EVP & Chief Human Resources Officer, Walgreens Boots Alliance, Global

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Chief Medical Officer & VP, Division, Healthcare Clinics

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Chief Accounting Officer & Controller, Global

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Chief Digital Officer, Marketing

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Chief Diversity Officer & Division VP

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President, Pharmacy & Retail Operations

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President, Operations & Community Management

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EVP & CFO, Global

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SVP & Head, Merchandising & Omni-channel

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SVP, Supply Chain Management

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Group VP, Beauty & Personal Care

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Group VP, Supply Chain

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Regional Vice President

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Regional Vice President, Operations

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VP, Corporate Operations, Southern US, Puerto Rico & USVI

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VP, Corporate Operations & Eastern Operations

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VP-Store Format & Customer Offer Dev

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Vice President

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VP, Communications & Community Affairs

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VP, Loyalty & Personalized Marketing

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VP, Digital Health

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VP, External Communications & Public Relations, US

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VP, Real Estate

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VP, Human Resources Mergers & Acquisition

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Head, Marketing Analytics

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Senior Director & Manager, Division Merchandise, Candy & Snacks

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Senior Director & Manager, Division Merchandise, Grocery, Household, Pet & General Merchandise

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Senior Director, Architecture & Digital Engineering

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Senior Director & Division Manager, Merchandise, Integration Management

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Senior Director, Transformational Technologies

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Senior Director & Division Manager, Merchandise, Advanced Care & Home Healthcare

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Senior Director, Loyalty & Personalized Marketing

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Marketing Director

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Marketing Director, Beauty & Personal Care

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Director, Consumer Insights

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Director & Division Manager, Merchandise

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Director, Community Affairs

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Director, Promotional Insights

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Director, Store Marketing Design

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Director, Digital & Marketing Planning

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Director, SEM & Social Marketing

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Director, Investor Relations

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Director, Group Procurement, Supply Chain & Logistics

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Director, Clinical & Multi-Contact Centers, Customer Care Operations

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Director, Market Planning & Research

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Director, Digital Commerce & Mobile Solutions

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Director, Pharmacy & Health Care Marketing

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Director, Pharmacy & Retail Chicago East

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Director, Consultant Relations

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Director, Enterprise Specialty, Retail Payer & Provider Marketing Strategy

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Director, Integrated Communications

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Director, Americas Packaging Sciences

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Senior Manager, Mobile Marketing

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Senior Manager, Corporate Media Relations

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Sr Mgr-Digital Mktg Strategy, Health & Wellness

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Senior Manager, Owned Brands Research

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Brand Manager

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Product Manager, E-Commerce & Photo

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Marketing Manager, Digital Planning & Analysis

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Category Manager

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Marketing Manager, Walgreens Healthcare Clinic, Walgreens Boots Alliance

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Manager, Digital Marketing, Pharmacy, Health & Wellness

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Manager, Local Marketing

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Manager, Market Merchandising

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Manager, Media Relations

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Manager, Pharmacy & Health Marketing

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Manager, Market Merchandising

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Manager, Certified Store

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Manager, Media, Mass

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Manager, Consumer Activation

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Senior Specialist, Media Relations

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Specialist, Marketing, Health & Wellness

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Senior Analyst, Product

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Senior Analyst, Paid Social Media

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Analyst, Inventory & Reconciliation, 340B Program

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Division VP, Operations, Community Management & Supply Chain Initiatives

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Associate, Direct & Digital Marketing

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Divisional VP-Plng & Performance

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Senior Category Manager, Everyday Candy

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Division VP, Brand Marketing Strategy & Planning

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Executive Chairman

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AGENCY RELATIONSHIPS [9]

  AGENCY LOCATION PHONE EMPLOYEES  

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Austin, TX

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New York, NY

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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