The Kraft Heinz Company - Chicago, Illinois - REDBOOKS Detailed Profile Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS The Kraft Heinz Company FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

The Kraft Heinz Company is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta.

Note: Business Summary has been adapted from the Company's website.

Address: 200 E Randolph St, Chicago, IL 60601
Tel: (847) 646-2000
Website: www.kraftheinzcompany.com

EMAIL PROFILE

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STATISTICS

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [10]

BRANDS OWNED [1]

INDUSTRY CODES

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KEY CONTACTS [122]

Tel: (847) 646-2000

NAME/EMAIL TITLE BRANDS MORE INFO

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CIO, Global

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Chief Accounting Officer, VP & Controller, Global

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President, Meat & Dairy Business Unit & EVP

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Pres-Online & Digital Growth

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COO, Commercial Business, US

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SVP & Head, Brand & Research & Development, US

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SVP, Business Unit Corporate Affairs

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VP & Head, Human Resources

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VP & General Manager, Sauces, Condiments & Frozen Brands

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VP & Deputy General Counsel, Intellectual Property & Controversies

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VP, Marketing, Kraft Cheese

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VP, Media & Marketing Services

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VP, Marketing, Heinz, Kraft Mac & Cheese, Ore, Ida & Velveeta

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VP, Brand Building

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VP, Marketing, Kraft Singles, Natural Cheese & Velveeta

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Senior Director, Marketing & Head, Mealtime Stories

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Head, Government Affairs, Global

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Head, Cream Cheese, Chilled Desserts & Cultured

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Head, Financial Planning, Mergers & Acquisition, Global

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Head, Digital Marketing & CRM

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Head, Oscar Mayer

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Head, Communications

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Head, Category Marketing, US Food Service

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Head, Meals & Desserts

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Head, Category Leadership, Kroger Team

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Head, Marketing, Oscar Mayer

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Group Head, Manufacturing Business Development, Exports & Food Service

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Head, Marketing, Brand Activation & Portfolio Marketing

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Head, Social Media & Central Marketing

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Head, Breakthrough Innovation & Consumer Insights

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Head, Marketing, Frozen Snacks

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Group Head, E&C Training & Communications

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Head, Marketing, Kraft USA

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Head, Content, CRM & Marketing

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Head, Insights, Refrigerated Business Unit

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General Manager, Beverages & Snack Nuts

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Sales Director, Cheese

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Marketing Director, Oscar Mayer

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Marketing Director, Brand Build

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Marketing Director

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Marketing Director

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Marketing Director, Planters Brand Building

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Director, Brand Building

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Director, Kraft Natural Cheese, Snacking & Churny

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Director, Information Technology Marketing, Big Data & E-Commerce

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Director, Brand Build, Heinz Condiments & Sauces

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Director, Brand Building

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Director, Brand Building, Lunchables & P3

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Dir-US Brand Build

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Director, Marketing, Brand Build, Philadelphia & Refrigerated Desserts

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Associate Director, Marketing, Condiments

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Associate Director, Brand Management

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Associate Director, Marketing, Slices & Grated Parmesan, US

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Associate Director, Marketing Procurement

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Associate Director

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Associate Director, Planters

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Senior Manager, Digital Marketing

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Senior Manager, Ingredients Procurement, Kraft Foods Group

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Senior Brand Manager

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Senior Manager, Poultry Procurement

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Finance Manager, Media Operations

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Brand Manager, Heinz Tomato Ketchup

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Brand Manager

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Brand Manager, Planters

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Brand Manager, Macaroni & Cheese

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Brand Manager, Philadelphia Cream Cheese

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Brand Manager, Mealtime Stories

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Brand Manager, Beverage Mixes

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Senior Associate Brand Manager, Natural Cheese

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Senior Associate Brand Manager

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Brand Manager, Innovation, Equity for Sauces & Dressings

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Senior Associate Brand Manager

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Senior Associate Brand Manager

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Senior Associate Brand Manager

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Brand Manager

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Brand Manager, Stove Top, Heinz Gravy, Taco Bell & Shake N Bake

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Senior Associate Brand Manager

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Brand Manager, Heinz Ketchup, Kraft Mayo & Miracle Whip

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Brand Manager

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Brand Manager

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Senior Associate Brand Manager, Philadelphia

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Brand Manager

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Brand Manager, Breakthrough Innovation

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Senior Associate Brand Manager, Lunchables

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Brand Manager

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Marketing Manager, Consumer Insights & Strategy

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Category Manager, Customer

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Manager, Shopper Marketing Process

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Manager, Shopper Marketing, HEB & Publix

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Manager, Customer Category, Schnucks

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Manager, Distributor Development, National

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Associate Brand Manager, KHC Spoonable

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Associate Brand Manager, Oscar Mayer

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Associate Brand Manager, Oscar Mayer Brand Build & Bacon Innovation

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Associate Brand Manager, Beverage Mixes, Powdered Beverages

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Coordinator, Marketing Spend & Analyst, Finance

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Planner, Supply Chain

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Planner, Demand

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Coordinator, Experiential Marketing, Planters NUTmobile

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Territory Business Manager

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Senior Associate Brand Manager, Lunchables Brand Building & Innovation

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Associate Marketing Manager, Media, Content Delivery & Brand Strategy

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Senior Marketing Manager

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Senior Marketing Director, Meals Portfolio

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AGENCY RELATIONSHIPS [20]

  AGENCY LOCATION EMPLOYEES  

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 18, 2018

Kraft Heinz - Almost Attractive Despite Another Growth Setback

Kraft Heinz ended 2017 on a softer note after the third-quarter results provided reasons to become more upbeat. The only bright news is the fact that the valuation has continuously come down, reducing expectations along the way. If shares dip just a...

February 17, 2018

Lynne Galia Head, Communications

BRIEF: Kraft Heinz installing new pasta dryer at Champaign plant

Feb. 17--CHAMPAIGN -- With the help of a giant crane, workers are installing a new pasta dryer at the Kraft Heinz plant in Champaign. "We're investing in the facility by installing a new pasta dryer for Kraft Mac & Cheese," spokeswoman...

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Sandra Rojas - VP, Marketing

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the company's presence in the Hispanic market...

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