United States Postal Service Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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United States Postal Service

Government

This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

The United States Postal Service, a self-supporting government enterprise, is the only delivery service that reaches every address in the nation, including residences, businesses and Post Office Boxes.

Note: Business Summary has been adapted from the Company's website.

Address: 475 L'Enfant Plz SW, Washington, DC 20260-0004
Tel: (202) 268-2000
Tel: (800) 275-8777
Fax: (202) 268-5211
Website: https://www.usps.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1775

EMPLOYEES

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ANNUAL SALES

$68,090,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [0]

COMPETITORS [3]

BRANDS OWNED [33]

INDUSTRY CODES

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KEY CONTACTS [85]

Tel: (202) 268-2000

Tel: (800) 275-8777

NAME/EMAIL TITLE MORE INFO

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Deputy CEO

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CFO & EVP

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COO & EVP

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CIO & EVP

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Chief Sustainability Officer

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General Counsel & SVP

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EVP, Human Resources

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VP & Controller

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VP, Area Operations

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VP, Supply Management

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Area VP, South

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VP, Pacific Area

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VP, Mail Entry & Payment Technology

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VP, Corporate Communications

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VP, New Products & Innovation

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VP, Sales

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VP, Retail & Customer Service Operations

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VP, Delivery Operations

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VP, Labor Relations

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VP, Corporate Communications

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Head-Political & Mailing Svcs-Natl

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Editor & Writer

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Executive Director, Sales

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Managing Editor, Deliver Magazine

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Creative Director & Manager, Stamp Development

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Sales Director, Capital Metro Area

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Director, Sales Operations & Planning

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Director, Strategy & Contracts

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Director, Customer Relationship Management

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Dir-Brand Mktg & Mail

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Director, Mailing Services, New Products & Innovation

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Executive Manager, Field Communications

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Senior Manager, Public Relations

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Business Manager, Alliances

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Business Manager, Alliance

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Project Manager

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Program Manager, Postal Store

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Marketing Manager

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Product Manager, International

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Sls Mgr-Seattle District

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Manager, Marketing & Operations

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Manager, Marketing

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Manager, Marketing Services

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Manager, Public Affairs

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Manager, New Business Development

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Manager, Major Accounts, National

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Manager, Shipping & Mailing Solutions, Detroit District

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Manager, Corporate Communications

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Manager, Delivery & Retail Technology

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Manager, Compensation

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Manager, Shipping & Mailing Solutions

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Manager, Media Relations

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Manager, SCM Strategies

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Manager, Marketing & Client Relationship

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Manager, Multimedia Communications & National Events

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Manager, Sales Small Business

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Manager, Marketing Strategy & Innovation

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Manager, Learning, Development & Diversity

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Manager, Market Research

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Supervisor

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Supervisor, Customer Service

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Senior Specialist, Media Marketing

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Senior Specialist, Product Development

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Specialist, Communications Programs

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Specialist, Sales Communications & Support

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Specialist, Solutions

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Specialist, Sales

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Specialist, Franchise Marketing

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Specialist, Communications Programs

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Specialist, District Communications

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Specialist, Communications Programs

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Analyst, Public Policy, USPS OIG

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Senior Executive, Mailing & Major Accounts

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Senior Representative, Public Relations

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Chief of Staff, Deputy Postmaster General

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District Coordinator, Communications

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Senior Representative, Public Relations

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AGENCY RELATIONSHIPS [6]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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New York, NY

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New York, NY

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New York, NY

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Costa Mesa, CA

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Birmingham, AL

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

  Powered By
CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

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