United Parcel Service, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

UPS is a logistics company, offering a broad range of solutions including the transportation of packages and freight, the facilitation of international trade and the deployment of advanced technology to manage the business.

Note: Business Summary has been adapted from the Company's website.

Address: 55 Glenlake Pkwy NE, Atlanta, GA 30328
Tel: (404) 828-6000
Tel: (800) PICK-UPS
Fax: (404) 828-6562
Website: https://www.ups.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1907

EMPLOYEE COUNT

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ANNUAL SALES

$65,872,000,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $65,872 $60,906 $58,363 8% 4%
Gross Profit $49,438 $47,084 $45,416 4% 3%
Operating Income $7,529 $5,467 $7,668 37% -28%
Net Income $4,910 $3,431 $4,844 43% -29%
Gross Margin 75% 77% 77%
Operating Income Margin 11% 8% 13%
Net Income Margin 7% 5% 8%
Cash and Cash Equivalents $3,320 $3,476 $2,730
Total Debt $24,306 $16,650 $15,051
Total Assets $45,403 $40,377 $38,311
Total Liabilitites $44,403 $39,972 $35,841
Stakeholder's Equity $1,000 $405 $2,470

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
491% = 7.5% x 1.5 x x 45.4 x

CORPORATE FAMILY [1]

COMPETITORS [9]

BRANDS OWNED [83]

INDUSTRY CODES

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KEY CONTACTS [156]

Tel: (404) 828-6000

Tel: (800) PICK-UPS

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Chief Operating Officer

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President, East Region

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Pres-Global Mktg

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President, UPS Global Airline

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Director, Marketing, UPS Store

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Mgr-UPS Access Point Support-West Reg

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Senior Strategist, Cold Chain Packaging

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Specialist, Social Media

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Sr Mktg Mgr-Competitive & Market Intelligence

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Reg Supvr-PR-Americas

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Campaign Manager

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AGENCY RELATIONSHIPS [8]

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New York, NY

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Southfield, MI

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 20, 2018

David Abney Chairman & CEO

Q&A with David Abney, 2018 Most Admired CEO Lifetime Achievement Award recipient

Atlanta Business Chronicle just named our list of Atlanta’s Most Admired CEOs of 2018. They are scheduled to be honored on Aug. 23 at an awards event at the InterContinental Buckhead Atlanta. Here’s a Q&A with David Abney, chairman...

August 18, 2018

Alan Amling VP, Corporate Strategy

4C Academy preps for statewide Business and Education Summit

ALBANY — The Albany area will be the center of attention for the state’s business and education leaders on Aug. 27 as the Commodore Conyers College and Career Academy (4CA) hosts Lt. Gov. Casey Cagle’s 2018 Business and Education...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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