United Parcel Service, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/8/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

UPS is a logistics company, offering a broad range of solutions including the transportation of packages and freight, the facilitation of international trade and the deployment of advanced technology to manage the business.

Note: Business Summary has been adapted from the Company's website.

Address: 55 Glenlake Pkwy NE, Atlanta, GA 30328
Tel: (404) 828-6000
Tel: (800) PICK-UPS
Fax: (404) 828-6562
Website: https://www.ups.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1907

EMPLOYEE COUNT

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ANNUAL SALES

$65,872,000,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $65,872 $60,906 $58,363 8% 4%
Gross Profit $49,438 $47,084 $45,416 4% 3%
Operating Income $7,529 $5,467 $7,668 37% -28%
Net Income $4,910 $3,431 $4,844 43% -29%
Gross Margin 75% 77% 77%
Operating Income Margin 11% 8% 13%
Net Income Margin 7% 5% 8%
Cash and Cash Equivalents $3,320 $3,476 $2,730
Total Debt $24,306 $16,650 $15,051
Total Assets $45,403 $40,377 $38,311
Total Liabilitites $44,403 $39,972 $35,841
Stakeholder's Equity $1,000 $405 $2,470

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
491% = 7.5% x 1.5 x x 45.4 x

CORPORATE FAMILY [1]

COMPETITORS [9]

BRANDS OWNED [83]

INDUSTRY CODES

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KEY CONTACTS [157]

Tel: (404) 828-6000

Tel: (800) PICK-UPS

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Chief Transformation Officer

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President, East Region

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President, Marketing, Global

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President, UPS Global Airline

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Vice President

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Marketing Director

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Sales Director

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Director, Applications Development, Global

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Director, Social & Digital Communications

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Director, Marketing, UPS Store

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Director, Marketing Strategy

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Director, Strategy, Global

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Director, Information Security

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Senior Manager, Healthcare Strategy

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Product Manager, API & Portfolio Manager, API

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Manager, Relationship Marketing, Global

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Manager, Corporate Customer Relations

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Supervisor, Tradeshow Department

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Supervisor, Editorial Content

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Senior Account Executive

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Senior Strategist, Cold Chain Packaging

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Specialist, Publicity

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Planner, Events

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Senior Marketing Manager, Industry Manufacturing & Distribution

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Senior Marketing Manager, Customer Technology Marketing

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Regional Supervisor, Public Relations, UPS Americas

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Corporate Manager, Sales Support & Inside Sales

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Senior Product Manager, Mobile

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Representative, Human Resources

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Area Sales Manager

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Senior Marketing Manager, US International District

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Senior Marketing Manager, Mobile Technology

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AGENCY RELATIONSHIPS [8]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Southfield, MI

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Parsippany, NJ

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Turkey

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 21, 2018

Nando Cesarone President, International

UPS makes key regional, global appointments

UPS, a global logistics solutions provider, has appointed Jean-Francois Condamine as the president of Growth and Emerging Markets and Rami Suleiman as president of India, Southeast Asia, Middle East and Africa (ISMEA). As part of his new role,...

May 19, 2018

United Parcel Service Inc. Files SEC Form 4, Statement of Changes in Beneficial Ownership of Securities: (Apr. 27, 2018)

By a News Reporter-Staff News Editor at Journal of Transportation -- According to news reporting originating from Washington, D.C., by VerticalNews journalists, a U.S. Securities and Exchange Commission (SEC) filing by United Parcel Service Inc....

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Sandra Rojas - VP, Marketing

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