United Parcel Service, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/12/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

UPS is a logistics company, offering a broad range of solutions including the transportation of packages and freight, the facilitation of international trade and the deployment of advanced technology to manage the business.

Note: Business Summary has been adapted from the Company's website.

Address: 55 Glenlake Pkwy NE, Atlanta, GA 30328
Tel: (404) 828-6000
Tel: (800) PICK-UPS
Fax: (404) 828-6562
Website: https://www.ups.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1907

EMPLOYEE COUNT

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ANNUAL SALES

$60,502,000,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $60,906 $58,363 $58,232 4% 0%
Gross Profit $47,084 $45,416 $43,474 3% 4%
Operating Income $5,467 $7,668 $4,968 -28% 54%
Net Income $3,431 $4,844 $3,032 -29% 59%
Gross Margin 77% 77% 74%
Operating Income Margin 8% 13% 8%
Net Income Margin 5% 8% 5%
Cash and Cash Equivalents $3,476 $2,730 $2,291
Total Debt $16,650 $15,051 $11,327
Total Assets $40,377 $38,311 $35,440
Total Liabilitites $39,972 $35,841 $33,299
Stakeholder's Equity $405 $2,470 $2,141

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
847% = 5.6% x 1.5 x x 99.7 x

CORPORATE FAMILY [2]

COMPETITORS [10]

BRANDS OWNED [83]

INDUSTRY CODES

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KEY CONTACTS [157]

Tel: (404) 828-6000

Tel: (800) PICK-UPS

NAME/EMAIL TITLE BRANDS MORE INFO

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President

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AGENCY RELATIONSHIPS [6]

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New York, NY

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Austin, TX

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Turkey

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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