United Continental Holdings, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

United is a leading airline and is focused on being the airline customers want to fly, the airline employees want to work for, and the airline shareholders want to invest in. It offers a global route network, including world-class international gateways to Asia and Australia, Europe, Latin America, Africa and the Middle East, a modern fuel-efficient fleet, an industry-leading loyalty program that provides expanded opportunities to earn and redeem miles.

Note: Business Summary has been adapted from the Company's website.

Address: 233 S Wacker Dr, Chicago, IL 60606
Tel: (872) 825-4000
Website: newsroom.united.com
General Email: investorrelations@united.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1968

EMPLOYEE COUNT

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ANNUAL SALES

$37,736,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $37,736 $36,556 $37,864 3% -3%
Gross Profit $26,106 $26,149 $25,734 0% 1%
Operating Income $3,498 $4,338 $5,166 -19% -16%
Net Income $2,131 $2,263 $7,340 -5% -69%
Gross Margin 69% 71% 67%
Operating Income Margin 9% 11% 13%
Net Income Margin 5% 6% 19%
Cash and Cash Equivalents $1,482 $2,179 $3,058
Total Debt $14,392 $11,705 $11,883
Total Assets $42,326 $40,140 $40,861
Total Liabilitites $33,520 $31,481 $31,895
Stakeholder's Equity $8,806 $8,659 $8,966

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
24% = 5.6% x 0.9 x x 4.8 x

CORPORATE FAMILY [0]

COMPETITORS [22]

BRANDS OWNED [19]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [109]

Tel: (872) 825-4000

NAME/EMAIL TITLE MORE INFO

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Chairman

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President

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COO & EVP

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Chief Communications Officer & EVP

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Chief Comm Officer-United Airlines & Sr VP

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Exec VP-Tech & Chief Digital Officer

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Chief Diversity Officer

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President, United Airlines Foundation & Director, Corporate & Community Affairs

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President, United Ground Express

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President, New York & New Jersey

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President, California

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CEO-United Airlines

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CFO, Operations & VP

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CFO, Commercial & VP, Finance

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Acting CFO-United Airlines

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General Counsel, Secretary & EVP

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EVP, Human Resources & Labor Relations, United Airlines

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EVP, Human Resources & Labor Relations

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SVP, Flight Operations

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SVP, Government Affairs

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SVP, Sales

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SVP, Sales, Worldwide

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SVP, Strategy & Business Development

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SVP, Labor Relations

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SVP, Labor Relations

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SVP, Inflight Services

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SVP, Airport Operations & Cargo United

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Sr VP-Inflight Svcs-United Airlines

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Managing Director, Airport Operations

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Managing Director, Brand, Ground Product & Lounges

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Managing Director, Sales, Japan & Asia Pacific

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Managing Director, Environmental Affairs & Sustainability

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Managing Director, Financial Planning & Analysis

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Managing Director, Investor Relations

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Managing Director, External Communications

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Managing Director, Marketing & E-Commerce Systems

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Mng Dir-Application Dev-United Airlines

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Managing Director, Digital Engagement

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Managing Director, Charters

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Managing Director, Sales, Latin America

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Managing Director, Digital Products

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Managing Director, Corporate Safety

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Managing Director, Product & Brand Strategy

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VP & Controller

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VP, HUBS

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VP, Community Affairs

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VP, Marketing

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VP, Corporate Safety

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Vice President

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Sales Director, Australia & New Zealand

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Director, Corporate Communications

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Director, Domestic Cobrand

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Director, Social Media Strategy & Digital Engagement

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Director, Advertising, Global

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Director, Customer Relations

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Director, Charters

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Director, Digital Insights & Optimization

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Director, Mobile Channels

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Senior Manager, Media Business Development

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Senior Manager, Brand Identity

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Senior Manager, Irregular Operations Recovery

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Senior Manager, Technology Operations & Aircraft Maintenance Planning

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Senior Manager, Global Club & Lounge Operations

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Senior Manager, Public Relations

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Senior Manager, Loyalty Program Design & Management

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Senior Manager, Global Advertising

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Senior Manager, Sales Communications & Policies

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Senior Manager, Integrated Digital Engagement

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Senior Manager, Loyalty Strategy & Finance

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Senior Manager, Customer Solutions & Recovery

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Senior Manager, Digital Personalization

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Senior Manager, Digital Innovation, E-Commerce & Mobile App

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Account Manager, Global

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Product Manager

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Sr Product Mgr-Mobile App & Customer Notifications

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Marketing Manager, International

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Senior Product Manager

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Sales Manager

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Communications Manager

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Product Manager

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Sales Manager

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Manager, Human Resources & Corporate

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Manager, Corporate Brand Strategy

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Manager, Gate Control

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Manager, Editorial & Digital Content Programs

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Manager, Public Relations

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Manager, Cargo Pricing & Revenue Management

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Manager, Commercial Strategy & Partnerships, Clubs & Lounges

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Mgr-Product & Experience Strategy Clubs & Lounges

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Manager, Application Development

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Manager, Postal Network Planning & Revenue Management

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Manager, Mobile Development

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Manager, Environmental Strategy & Sustainability

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Manager, Information Technology Operations, UNIX, Linux & VMware

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Mgr-Editorial-United Airlines

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Manager, Media Relations

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Manager, Product Development

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Senior Specialist, Marketing, MileagePlus Loyalty Programs

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Senior Specialist, Brand Design

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Senior Analyst, Digital Marketing

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Senior Analyst

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Deputy General Counsel

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Analyst

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Representative, Sales Events & Training

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Regional Sales Director

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Senior Architect, Mobility & Aircraft Information Technology

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Regional Sales Director, Houston

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Senior Representative, Marketing, Sponsorships

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AGENCY RELATIONSHIPS [8]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

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Chicago, IL

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New York, NY

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New York, NY

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New York, NY

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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