Unilever PLC Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/22/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Unilever is a manufacturer and supplier of consumer goods. Their products include balanced foods, ice cream, soaps, shampoos and everyday household care products.

Note: Business Summary has been adapted from the Company's website.

Address: 100 Victoria Embankment, London, EC4Y 0DY, United Kingdom
Tel: (44) 2078225252
Fax: (44) 2078225464
Website: https://www.unilever.com/
General Email: corporate.relations-london@unilever.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1930

EMPLOYEES

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ANNUAL SALES

$57,870,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $0 $0 $0 0% 0%
Gross Profit $0 $0 $0 0% 0%
Operating Income $8,228 $8,164 $9,656 0% -15%
Net Income $5,851 $5,713 $6,673 2% -14%
Gross Margin 0% 0% 0%
Operating Income Margin 822800% 816400% 965600%
Net Income Margin 585100% 571300% 667300%
Cash and Cash Equivalents $3,567 $2,501 $2,501
Total Debt $27,740 $0 $0
Total Assets $59,519 $56,812 $58,115
Total Liabilitites $42,269 $40,040 $41,597
Stakeholder's Equity $17,249 $16,771 $16,518

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
33% = 585100.0% x 0.0 x x 3.5 x

CORPORATE FAMILY [22]

COMPETITORS [22]

BRANDS OWNED [41]

INDUSTRY CODES

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KEY CONTACTS [156]

Tel: (44) 2078225252

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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Chief Executive Officer

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Partner, Business Technology & Sustainability

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Partner, Strategic Resourcing, Finance, Legal, Supply Chain & Human Resources

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Chief Operating Officer

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CMO & Chief Communications Officer

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Chief Human Resources Officer & President, Europe

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Chief Sustainability Officer & Manager, Partnerships, Global

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President, Russia, Africa & Middle East

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SVP & General Counsel, E-Commerce, Digital & Privacy, Europe & Global

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EVP, CMI

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EVP, Human Resources, Organization, Talent & Categories

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Sr VP-Hellmann's

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SVP, Media, Global

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SVP, Laundry, Global

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SVP, Savory, Global

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VP-Global Brand-TRESemme & Styling

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VP, Brand, Household Cleaners, Global

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VP, Brand Building, Personal Care

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VP, Foods, UK & Ireland

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VP, Strategic Projects

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VP, Human Resources & Personal Care, Global

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Senior Brand Director, Dove, Global

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Senior Brand Director, Magnum Ice Cream, Global

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VP, Research & Development, Global

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VP-Insights-Innovation & Refreshment Category-Global

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VP-Media-Global, Europe & America

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VP, Unilever Brand, Global

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VP, Sustainable Business & Communications

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VP, Global Brand, Oral Care

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VP, Axe & Lynx, Global

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Head, Unilever Foundry & Marketing Director, Global

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Head-Digital & Ecommerce

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Head, Digital Experience

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General Manager, UK & Ireland

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Executive Director, HomeCare UK

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Senior Director, Global Dove Masterbrand, London

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Media Director, Global

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Brand Director, Global

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Brand Director, Global

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Marketing Director, TIGI, Global

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Brand Director, Signal, Pepsodent & Mentadent, Global

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Brand Director, Global

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Dir-Skin Care Strategy-Global

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Director

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Director, Global Category Strategy, Oral Care

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Director, Communications

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Director, Global Marketing & Innovation, Laundry

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Director, Cluster Category, Refreshment, Africa

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Dir-Water Innovation-Global

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Dir-CMI

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Director, Media Relations, Global

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Director, Global CMI

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Director, Global Communications, Functions

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Director, Global Brand, Simple Skincare

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Director, Digital Transformation & Home Care brands

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Director, Social Mission Expertise & HomeCare, Global

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Director, Global Laundry Category Strategy Marketing

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Director, Digital, Global

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Director, Brand Protection, Global

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Director, Oral Care Toothbrush & Mouthwash, Global

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Director, Research & Development, Personal Care, Europe

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Director, Communications, Global

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Director, Sustainable Business

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Director, Personal Care Global Communications

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Director, Global Insight, Rexona & Sure Deodorant

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Senior Brand Manager, Axe, Global

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Senior Brand Manager, Global

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Sr Brand Mgr-Female Deodorants Portfolio

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Senior Manager, Global Marketing, Knorr Bouillon

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Senior Manager, CMI, Global Laundry

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Senior Brand Manager

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Sr Brand Mgr-Dove Masterbrand-Global

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Senior Manager, Global Brand Development, Hair Color, Color Care & Education

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Senior Brand Manager

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Sr Brand Mgr-Hair Care & TRESemme-Global

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Sr Mgr-Brand Dev-Impulse

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Senior Brand Manager, Global Soups

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Senior Brand Manager, Global Hair Category

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Sr Brand Mgr-Digital-Hair Care-US

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Senior Brand Manager, Global

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Senior Brand Manager, Ice Cream, Global

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Senior Brand Manager, AXE Skin Cleansing, Global

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Senior Manager, Global Brand Development, Dove Skincare

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Senior Brand Manager, Dove Masterbrand

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Senior Brand Manager, Persil, UK & IE

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Senior Manager, Digital Transformation & Brand, Global

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Sr Brand Mgr-UK & Ire & Persil

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Senior Manager, Consumer Insight, Dove Masterbrand

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Senior Manager, Strategy, Mergers & Acquisition, Unilever Prestige

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Senior Manager, Global External Affairs, Sustainable Packaging

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Senior Brand Manager, Floors Platform, Global

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Senior Brand Manager, Simple, Global

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Senior Manager, CMI Market Information

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Senior Brand Manager, Global

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Senior Manager, Sustainable Business, Global

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Senior Brand Manager, Rexona & Sure, Global

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Senior Manager, Analytics & Digital Insights Refreshments, Global

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Acct Mgr-Ecommerce Customer

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Brand Manager, Marmite

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Brand Manager, Vaseline, Dove Men & Care, UK & Ireland

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Brand Manager, Knorr, Global

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Brand Manager, Global

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Brand Manager, Packaging

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Brand Manager, Global Fabric Conditioner

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Brand Manager, Regenerate, Global

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Brand Manager, Lipton Ice Tea, Global

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Brand Manager, Brand Development, Global

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Brand Manager, Ben & Jerry's, UK

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Brand Manager, TIGI Haircare, Global

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Brand Manager, Radox, Global

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Brand Manager, Home Care, Global

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Brand Manager, CMI Global Sustainability

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Brand Mgr-Hellmann's

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Brand Manager, Salon & Scalp Hair care

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Marketing Manager

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Communications Manager

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Marketing Manager

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Category Manager, Marketing, Global

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Marketing Manager, Knorr & Colman's, UK

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Marketing Manager, Global

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Marketing Manager, Global

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Marketing Manager, Ice Cream

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Marketing Manager, Global

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Marketing Manager, Food Solutions

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Communications Manager, Global Internal, Quality

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Mktg Mgr-Lynx

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Manager, Brand Development, Global

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Manager, CMI & Hair Category, Global

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Manager, CMI

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Manager, Corporate Relations

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Manager, Media, Global

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Manager, Global Marketing, Refreshment

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Manager, Global Consumer & Market Insight

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Manager, Pensions Communications

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Mgr-Procurement Ops Svc

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Manager, BCS Communications

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Manager, Strategy & Media, Global

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Manager, Social Media

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Manager, Consumer Insights

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Manager, Brand Development, Global

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Manager, Consumer Insight, Global

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Assistant Manager, Consumer Engagement

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Assistant Manager, Brand Development, Foods

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Analyst, CMI Market Insights, Global Foods

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Coordinator, Change & Activation

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Senior Finance Manager, Supply Chain Performance Management, Global

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Senior Marketing Director, Hair Care, Global

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Interim Senior Manager, CMI, Strategic Projects, Deodorants

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Senior Brand Development Manager, Global Deodorants

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Senior Media Manager, Global

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Deputy Controller, UK & Ireland

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Project Head, Laundry Liquids, Global

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Senior Marketing Manager, Knorr Bouillon, Global

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Sr Mktg Mgr-Magnum Ice Cream-Global

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Senior Assistant Brand Manager, Development, Dove, Global

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AGENCY RELATIONSHIPS [41]

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New York, NY

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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