Unilever N.V. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Unilever N.V. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

With more than 400 brands focused on health and well-being, Unilever N.V. has a portfolio that ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. The company produces world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann's and Omo, alongside trusted local names such as Blue Band, Pureit and Suave. Their products are sold in more than 190 countries with 2 billion consumers worldwide using a Unilever product on any given day.

Note: Business Summary has been adapted from the Company's website.

Address: Weena 455, 3013 AL, Rotterdam, Netherlands
Tel: (31) 10 217 4000
Fax: (31) 10 217 4798
Website: https://www.unilever.com/
General Email: info.nl@unilever.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1872

EMPLOYEE COUNT

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ANNUAL SALES

$57,870,000,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $0 $0 $0 0% 0%
Gross Profit $0 $0 $0 0% 0%
Operating Income $8,228 $8,164 $9,656 0% -15%
Net Income $5,851 $5,713 $6,673 2% -14%
Gross Margin 0% 0% 0%
Operating Income Margin 822800% 816400% 965600%
Net Income Margin 585100% 571300% 667300%
Cash and Cash Equivalents $3,567 $2,501 $2,501
Total Debt $27,740 $0 $0
Total Assets $59,519 $56,812 $58,115
Total Liabilitites $42,269 $40,040 $41,597
Stakeholder's Equity $17,249 $16,771 $16,518

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
33% = 585100.0% x 0.0 x x 3.5 x

CORPORATE FAMILY [22]

COMPETITORS [5]

BRANDS OWNED [44]

INDUSTRY CODES

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KEY CONTACTS [32]

Tel: (31) 10 217 4000

NAME/EMAIL TITLE BRANDS MORE INFO

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President, Foods

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CEO, UK

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VP, Marketing, Home Care, Europe

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VP, Sustainable Business, Communications & External Affairs, Europe

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VP, Research & Development, Global

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Head, E-Commerce Hatch, House, Global

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Head, Brand, Laundry

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Head, Business Operations & Personal Care

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General Manager, Malaysia

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General Manager, Europe for Spreads

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General Manager, BCS Benelux & South Europe

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Brand Director, Global

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Director, Brand Development Centre, Europe Ice Cream

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Country Manager, Media

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Senior Brand Manager, Global

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Senior Manager, Global Strategy, AXE Master Brand & New Business

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Senior Manager, Media Data & Analytics, Global

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Senior Manager, Brand Development, Global

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Senior Brand Manager, Zwitsal

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Senior Manager, Global Retail

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Brand Manager, Deodorants, South Africa

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Brand Manager, Global

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Marketing Manager, E-Commerce, Global

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Marketing Manager

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Manager, Culinary Brand Support

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Manager, Digital Marketing, Global

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Analyst, Global Marketing Intelligence Finance

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Analyst, Information Technology, Geography Information Technology Europe

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Analyst, Social Welfare

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Coordinator, Media Relations

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Operations Director, Media, Global

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Senior Marketing Manager, Machine Dish Wash, Global

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AGENCY RELATIONSHIPS [53]

  AGENCY LOCATION EMPLOYEES  

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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