T-Mobile US, Inc.
This profile last updated 10/9/18. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
ACCESS T-Mobile US, Inc. FULL PROFILE
T-Mobile USA, Inc. is a U.S. wireless company that offers innovative wireless products and services that help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality.
Note: Business Summary has been adapted from the Company's website.
TOTAL ANNUAL AD SPEND ?
Note: All Figures in Millions, for the month ended December.
|FINANCIAL STATEMENT SUMMARY||2017||2016||2015||2017 CHANGE||2016 CHANGE|
|Operating Income Margin||12%||10%||7%|
|Net Income Margin||11%||3%||2%|
|Cash and Cash Equivalents||$1,219||$5,500||$4,582|
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AGENCY RELATIONSHIPS 
|CATEGORY||Q4 2015||Q3 2015||Q2 2015||Q1 2015||CY 2015||CY 2014||CY 2013||%GROWTH|
|US Online Video||9,858,378||138,789||1,036,768||125,418||11,159,353||-||-||N/A|
|US Internet - Display||7,414,964||2,921,357||12,193,304||10,865,774||33,395,399||86,482,041||76,847,282||-61.3%|
|Natl Spot Radio||1,821,313||685,978||150,485||331,794||2,989,570||1,679,371||943,685||78.0%|
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
MEDIA SPEND BY CATEGORY - GRAPH
|ADVERTISER||2015||2014||%Of Total Spend|
|Google Admob Advertising Service||$140||$0||<1%|
|Google Shopping Express||1,015,508||0||<1%|
MEDIA SPEND BY ADVERTISER - GRAPH
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
October 20, 2018
Back in August, T-Mobile content director Desmond Smith unboxed the Samsung Galaxy Note 9 during a live feed from Times Square. How would you like to win that very same unit? T-Mobile's YouTube channel has recently gone over 200,000 subscribers and...
October 19, 2018
(GlobeNewswire) - Building on their two-year partnership, Twilio (NYSE: TWLO), the leading cloud communications platform and T-Mobile (NASDAQ: TMUS) announced that Twilio has created a new developer platform for the T-Mobile Narrowband IoT (NB-IoT)...
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Sandra Rojas - VP, Marketing
..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...
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