T-Mobile US, Inc. Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 2/21/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS T-Mobile US, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

T-Mobile USA, Inc. is a U.S. wireless company that offers innovative wireless products and services that help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality.

Note: Business Summary has been adapted from the Company's website.

Address: 12920 SE 38th St, Bellevue, WA 98006-1350
Tel: (425) 378-4000
Tel: (800) 866-2453
Fax: (425) 378-4040
Website: www.t-mobile.com
General Email: mediarelations@t-mobile.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1999

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$40,604,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $40,604 $37,490 $32,467 8% 15%
Gross Profit $22,896 $20,940 $17,569 9% 19%
Operating Income $4,888 $4,050 $2,479 20% 63%
Net Income $4,536 $1,460 $733 210% 99%
Gross Margin 56% 55% 54%
Operating Income Margin 12% 10% 7%
Net Income Margin 11% 3% 2%
Cash and Cash Equivalents $1,219 $5,500 $4,582
Total Debt $13,733 $22,186 $20,643
Total Assets $70,563 $65,891 $62,413
Total Liabilitites $48,004 $47,655 $45,856
Stakeholder's Equity $22,559 $18,236 $16,557

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
20% = 11.2% x 0.6 x x 3.1 x

CORPORATE FAMILY [4]

COMPETITORS [10]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [109]

Tel: (425) 378-4000

Tel: (800) 866-2453

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

President & CEO

Sign In   or    Start Trial to View

Partner, CRM & Senior Manager, Prepaid

Sign In   or    Start Trial to View

Partner, Human Resources Business

Sign In   or    Start Trial to View

Chief Operating Officer

Sign In   or    Start Trial to View

Chief Strategy Officer

Sign In   or    Start Trial to View

Chief Technology Officer

Sign In   or    Start Trial to View

Chief Commercial Officer & EVP

Sign In   or    Start Trial to View

Principal & Engineer

Sign In   or    Start Trial to View

EVP, Corporate Services

Sign In   or    Start Trial to View

EVP, Marketing & Experience

Sign In   or    Start Trial to View

Exec VP-US Sls & Ops

Sign In   or    Start Trial to View

EVP, Communications & Community Engagement

Sign In   or    Start Trial to View

SVP, Customer Service

Sign In   or    Start Trial to View

SVP, MVNO, IoT & Retail, National

Sign In   or    Start Trial to View

SVP, Brand Advertising & Communications

Sign In   or    Start Trial to View

Sr VP-Product & Experience

Sign In   or    Start Trial to View

SVP, Government Affairs

Sign In   or    Start Trial to View

SVP, T-Mobile for Business

Sign In   or    Start Trial to View

Sr VP-Strategic Transformation

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

VP & General Manager, Metro PCS West Region

Sign In   or    Start Trial to View

VP, Marketing

Sign In   or    Start Trial to View

VP, Marketing Business Development & Partnerships

Sign In   or    Start Trial to View

VP, Marketing

Sign In   or    Start Trial to View

VP-T-Mobile for Bus Ops

Sign In   or    Start Trial to View

VP, Digital Growth & Acquisition

Sign In   or    Start Trial to View

VP, Brand & Acquisition Marketing

Sign In   or    Start Trial to View

VP, Legal Affairs

Sign In   or    Start Trial to View

VP, Marketing & Social Media

Sign In   or    Start Trial to View

VP, Radio Network Engineering & Development

Sign In   or    Start Trial to View

VP-Creative Experience & Social Media

Sign In   or    Start Trial to View

VP, Public Relations

Sign In   or    Start Trial to View

VP, Employee Careers

Sign In   or    Start Trial to View

VP-Digital Journeys

Sign In   or    Start Trial to View

VP-Sponsorships & Events

Sign In   or    Start Trial to View

Senior Director, Brand & Acquisition, Metro PCS

Sign In   or    Start Trial to View

Senior Director, Media Relations & Crisis Communications

Sign In   or    Start Trial to View

Senior Director, Information Technology Development

Sign In   or    Start Trial to View

Senior Director, IoT Solutions

Sign In   or    Start Trial to View

Senior Director, Brand, Market & Consumer Insights

Sign In   or    Start Trial to View

Senior Director, Product & Service Innovation

Sign In   or    Start Trial to View

Senior Director, Digital Acquisition & Commerce

Sign In   or    Start Trial to View

Sales Director, Retail & Direct, New England

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Brand Director, MetroPCS

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Brand Marketing Manager

Sign In   or    Start Trial to View

Director, Events

Sign In   or    Start Trial to View

Director, Strategic Partnerships & Corporate Strategy

Sign In   or    Start Trial to View

Director, Marketing & Products

Sign In   or    Start Trial to View

Director, Brand & Advertising Research

Sign In   or    Start Trial to View

Director, Back Office Portfolio Planning & Solution Management

Sign In   or    Start Trial to View

Director, Creative & Content Strategy, Digital Creative Studio

Sign In   or    Start Trial to View

Director, Indirect National Distributors

Sign In   or    Start Trial to View

Director, Social Media

Sign In   or    Start Trial to View

Director, Digital Innovation

Sign In   or    Start Trial to View

Director, Media & Marketing

Sign In   or    Start Trial to View

Director, Brand Communications

Sign In   or    Start Trial to View

Senior Manager, Social Media

Sign In   or    Start Trial to View

Senior Manager, Digital Media, Marketing

Sign In   or    Start Trial to View

Senior Manager, Sales & Engineering

Sign In   or    Start Trial to View

Senior Manager, Major & Strategic Accounts

Sign In   or    Start Trial to View

Senior Manager, Social Media

Sign In   or    Start Trial to View

Senior Manager, Business Analysis & Marketing

Sign In   or    Start Trial to View

Senior Manager, Technology Solution

Sign In   or    Start Trial to View

Senior Manager, Datafabric

Sign In   or    Start Trial to View

Senior Manager, Media

Sign In   or    Start Trial to View

Senior Manager, Digital Media

Sign In   or    Start Trial to View

Senior Manager, Portfolio Strategy & Opportunity Segments

Sign In   or    Start Trial to View

Senior Manager, Field Marketing

Sign In   or    Start Trial to View

Senior Manager, T-Mobile Premium Retail Sales

Sign In   or    Start Trial to View

Senior Manager, Digital Merchandising

Sign In   or    Start Trial to View

Senior Manager, Marketing Analytics

Sign In   or    Start Trial to View

Senior Manager, Web Marketing

Sign In   or    Start Trial to View

Senior Manager, Web Operations

Sign In   or    Start Trial to View

Senior Manager, Marketing Media

Sign In   or    Start Trial to View

Senior Manager, Engineering Technology Support

Sign In   or    Start Trial to View

Senior Manager, Advertising

Sign In   or    Start Trial to View

Senior Account Manager, Enterprise

Sign In   or    Start Trial to View

Project Manager, Technical

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Program Manager, Customer Journeys

Sign In   or    Start Trial to View

Senior Product Manager

Sign In   or    Start Trial to View

Manager, Marketing Media

Sign In   or    Start Trial to View

Manager, Field Marketing, MetroPCS Brand

Sign In   or    Start Trial to View

Manager, Marketing Media

Sign In   or    Start Trial to View

Manager, Work Direct

Sign In   or    Start Trial to View

Manager, High Volume, Retail Training Store

Sign In   or    Start Trial to View

Manager, Store

Sign In   or    Start Trial to View

Manager, Corporate Strategy

Sign In   or    Start Trial to View

Manager, Sponsorships

Sign In   or    Start Trial to View

Manager, Human Resources Communications

Sign In   or    Start Trial to View

Manager, Social Media

Sign In   or    Start Trial to View

Senior Account Executive

Sign In   or    Start Trial to View

Senior Specialist, Audio Visual, T-Mobile FSC USA

Sign In   or    Start Trial to View

Account Executive, Enterprise, Strategic & Major Accounts

Sign In   or    Start Trial to View

Specialist, Field Marketing

Sign In   or    Start Trial to View

Engineer, Sales

Sign In   or    Start Trial to View

Senior Marketing Manager, Brand Strategy & Messaging

Sign In   or    Start Trial to View

Senior Marketing Manager, Product Innovation

Sign In   or    Start Trial to View

Senior Engineer

Sign In   or    Start Trial to View

Senior Marketing Manager

Sign In   or    Start Trial to View

Senior Marketing Manager, Product Experience

Sign In   or    Start Trial to View

Senior Head, BI

Sign In   or    Start Trial to View

Senior Media Director

Sign In   or    Start Trial to View

Senior Product Manager, Product Services & Innovation

Sign In   or    Start Trial to View

Senior Marketing Manager

Sign In   or    Start Trial to View

Senior Marketing Manager, Social

Sign In   or    Start Trial to View

Senior Communications Manager, Development, National

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [25]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Dallas, TX

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Seattle, WA

Sign In   or    Start Trial to View

Miami, FL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

El Segundo, CA

Sign In   or    Start Trial to View

Culver City, CA

Sign In   or    Start Trial to View

Seattle, WA

Sign In   or    Start Trial to View

Dallas, TX

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Bellevue, WA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Seattle, WA

Sign In   or    Start Trial to View

Seattle, WA

Sign In   or    Start Trial to View

Boston, MA

Sign In   or    Start Trial to View

Seattle, WA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Plano, TX

Sign In   or    Start Trial to View

Southfield, MI

Sign In   or    Start Trial to View

Indianapolis, IN

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 23, 2018

Neville Ray Chief Technology Officer

Nokia and T-Mobile achieve 1.3 Gbps speeds using Licensed Assisted Access

Industry-first leverages Licensed Assisted Access (LAA) and five-component carrier aggregation on 14 antenna layers. Commercial Nokia AirScale Micro Remote Radio Head (RRH) solution used to aggregate licensed and unlicensed LTE carriers and deliver...

February 22, 2018

John Legere President & CEO
Mike Sievert Chief Operating Officer

T-Mobile US Expands Board of Directors and Names COO Mike Sievert to Board

T-Mobile US ( NASDAQ: TMUS ) has named Mike Sievert, Chief Operating Officer, to its Board of Directors. Sievert joined T-Mobile as Executive Vice President and Chief Marketing Officer in 2012 before moving to his current role as Chief Operating...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com