Tyson Foods, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/14/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Tyson Foods, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Tyson Foods, Inc., is a processor and marketer of chicken, beef and pork, as well as prepared foods. The company produces a wide variety of protein-based and prepared food products which are sold in the retail and foodservice markets.

Note: Business Summary has been adapted from the Company's website.

Address: 2200 Don Tyson Pkwy, Springdale, AR 72762-6999
Tel: (479) 290-6397
Tel: (800) 643-3410
Fax: (479) 290-4061
Website: www.tysonfoods.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1935

EMPLOYEE COUNT

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ANNUAL SALES

$38,260,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended September.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $38,260 $36,881 $41,373 3% -10%
Gross Profit $5,083 $4,697 $3,917 8% 19%
Operating Income $2,931 $2,833 $2,169 3% 30%
Net Income $1,774 $1,768 $1,220 0% 44%
Gross Margin 13% 12% 9%
Operating Income Margin 7% 7% 5%
Net Income Margin 4% 4% 2%
Cash and Cash Equivalents $318 $349 $688
Total Debt $10,203 $6,279 $6,690
Total Assets $28,066 $22,373 $22,969
Total Liabilitites $17,525 $12,765 $13,278
Stakeholder's Equity $10,541 $9,608 $9,691

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
16% = 4.6% x 1.4 x x 2.7 x

CORPORATE FAMILY [3]

BRANDS OWNED [76]

INDUSTRY CODES

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KEY CONTACTS [116]

Tel: (479) 290-6397

Tel: (800) 643-3410

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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President & CEO

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Chief Financial Officer

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CMO, SVP & General Manager, Poultry

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Chief Technology Officer

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Chief Human Resources Officer & EVP

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Chief Sustainability Officer & Sr VP-Strategy

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President, Operations, North America

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Group President, Fresh Meats, International

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COO, Prepared Foods

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General Counsel & EVP

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EVP, Continuous Improvement

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SVP & General Manager, Hillshire Farm Brands

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SVP, Poultry & Prepared Foods Shared Services

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SVP, Research & Development, Innovation & Insights

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SVP, Foodservice Channel Development

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Sr VP-Fin, Acctg, Comml Sls & Innovation

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SVP, Sales & Marketing, Tyson Fresh Meats

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SVP, Retail Brands

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SVP, Customer Development

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SVP, Food Safety & Quality Assurance

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SVP, Beef Margin Management, Tyson Fresh Meats

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SVP, Customer Growth Capabilities

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Group VP, Food Service

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VP & General Manager, Pizza & Mexican Business Unit

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Vice President

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VP, Accounts, National

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VP, Corporate Communications

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VP, Innovation

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VP, Commodity Purchasing

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VP, Investor Relations

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VP, National Account Sales & Marketing

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VP, E-Commerce

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VP, Marketing Services

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VP, Sales & Marketing

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VP, Foodservice Sales, Tyson Fresh Meats

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VP, Finance, Retail Packaged Brands

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VP, Accounting, International

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VP, Total Store Leadership

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Senior Director, Media & Consumer Engagement

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Senior Director, Corporate Indirect Procurement

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Senior Director, Consumer Insights, Sensory & Analytics

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Marketing Director, Deli

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Marketing Director, Business Unit Category, Breakfast & Center-of-Plate

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Marketing Director, Tyson Brand Fresh & Frozen Raw Poultry

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Marketing Director, Ball Park

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Marketing Director

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Creative Director

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Director, FS Poultry Strategy

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Director, Sustainability

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Director, Media Relations

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Director, Marketing Analytics

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Director, Media Innovation

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Director, Product Management

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Director, Digital Engagement

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Director, State & Local Government Relations

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Associate Director

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Associate Director, Consumer Insights & Strategy

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Senior Manager, Sales Development

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Senior Manager, Channel Marketing

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Senior Brand Manager

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Senior Manager, Shopper Marketing

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Senior Manager, Shopper Activation

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Senior Brand Manager

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Senior Manager, Convenience Channel Marketing

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Senior Brand Manager

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Senior Manager, Public Relations

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Senior Brand Manager

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Senior Brand Manager

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Senior Account Manager, Sales, Global

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Brand Manager

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Brand Manager, Rapid Growth Brands, Hillshire Snacking

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Senior Associate Brand Manager, Ball Park Brand

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Brand Manager, Barber Foods & Tyson Meal Kits

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Senior Associate Brand Manager, Hillshire Farm

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Brand Manager, Premium

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Brand Manager, Jerky

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Senior Associate Brand Manager, Jimmy Dean Innovation

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Brand Manager, Innovation, Tyson Brands

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Brand Manager, Long-Term Innovation

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Brand Manager, Golden Island & Ballpark Jerky

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Senior Associate Brand Manager

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Brand Manager

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Brand Manager, Fresh Innovation

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Brand Manager

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Senior Associate Brand Manager

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Brand Manager, Innovation

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Product Manager, Consumer Brand Ham's

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Group Product Manager

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Associate Product Manager

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Program Manager, Corporate Social Responsibility

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Group Product Manager

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Manager, Shopper Marketing

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Manager, Sales & Corporate Accounts

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Manager, Customer Business Development

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Manager, Contract Manufacturing

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Manager, Strategic Merchandising & Mix

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Associate Brand Manager, Multicultural Innovation

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Associate Brand Manager

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Assoc Brand Mgr-Tyson Crispy Strips

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Associate Brand Manager, Jimmy Dean Innovation

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Associate Brand Manager

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Associate Brand Manager

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Assistant Manager, Shopper Marketing

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Analyst, Shopper Insights

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Senior Counsel

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Group President, Prepared Foods

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Senior Marketing Director

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Group President, Poultry

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Category Marketing Manager

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Associate, Communications

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AGENCY RELATIONSHIPS [9]

  AGENCY LOCATION EMPLOYEES  

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Chicago, IL

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Chicago, IL

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Chicago, IL

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New York, NY

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Chicago, IL

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Saint Louis, MO

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Dallas, TX

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Springdale, AR

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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