True Value Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/13/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

True Value Company is one of the world's largest retailer-owned wholesale hardware cooperatives. Their stores are positioned to compete with the resources to deliver a compelling shopping experience, the most relevant product assortment and customer service. Whether operating as independent hardware stores or specialty businesses, their retailers are supported by the training, technology and retail support of an organization that strives to be the best in the industry.

Note: Business Summary has been adapted from the Company's website.

Address: 8600 W Bryn Mawr Ave, Chicago, IL 60631-3579
Tel: (773) 695-5000
Fax: (773) 695-6516
Website: www.truevaluecompany.com
General Email: international@truserv.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1948

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [0]

COMPETITORS [6]

BRANDS OWNED [8]

INDUSTRY CODES

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KEY CONTACTS [25]

Tel: (773) 695-5000

NAME/EMAIL TITLE MORE INFO

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President & CEO

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CFO & SVP

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COO & SVP

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CIO & SVP

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Chief Customer Officer & SVP, Marketing

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General Counsel, Secretary & SVP, Human Resources

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SVP, Growth

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VP & Controller

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VP, Communications

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Corporate Treasurer & VP

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Head, Enterprise Architecture & Director

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Senior Director, Omni Channel Marketing

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Dir-Digital Mktg & Social

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Director, Marketing Planning & Management

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Director, Loyalty Marketing

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Director, E, Business & Retail Systems

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Business Manager, Home & Garden Showplace

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Brand Manager, Private Label

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Manager, Social Media Program

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Manager, Marketing Operations

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Manager, Copy

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Manager, Digital Content Team

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Manager, Advertising, Publicity Production, Print & Digital

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Buyer, Rental Equipment

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Sr Malcontent

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AGENCY RELATIONSHIPS [6]

  AGENCY LOCATION EMPLOYEES  

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Birmingham, MI

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Minneapolis, MN

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Chicago, IL

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Coconut Grove, FL

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Pittsburgh, PA

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Stoneham, MA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 16, 2018

EasyCare Latex Paint ASP:04-01 Certified

Allergy Standards Limited (ASL), the International standards and Certification Body (CB) for allergy labeling, announced that EasyCare Ultra Premium Acrylic Latex Paint by True Value Company has passed the relevant Certification Standards. The...

August 14, 2018

Boys & Girls Clubs of Greater Northwest Indiana's Lake Station Club Earns 'Painting A Brighter Future' Grant from Cedar Lake True Value

As students across Northwest Indiana prepare for the new school year, Boys & Girls Clubs of Greater Northwest Indiana’s Lake Station Club is receiving a fresh coat of paint in their gymnasium thanks to a partnership with Cedar Lake True...

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Sandra Rojas - VP, Marketing

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