The Trade Desk, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 1/15/19.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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BUSINESS SUMMARY

The Trade Desk offers agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns.

Note: Business Summary has been adapted from the Company's website.

Address: 42 N Chestnut St, Ventura, CA 93001
Tel: (805) 585-3434
Website: www.thetradedesk.com

EMAIL PROFILE

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KEY CONTACTS [31]

Tel: (805) 585-3434

NAME/EMAIL TITLE MORE INFO

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Founder & CEO

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Chief Financial Officer

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Chief Operating Officer

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Chief Marketing Officer

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Chief Technology Officer

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Chief Legal Officer

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Chief Client Officer

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SVP, Asia

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Sr VP-Inventory Partnerships

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Managing Director, EMEA

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VP, Client Services

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VP, Enterprise Partnerships

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VP, Innovation

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VP, People Operations, Global

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VP, Client Strategy

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VP, Investor Relations

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Head, Sales, North America

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General Manager, UK

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General Manager, Data Partnerships

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General Manager, Learning & Development

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General Manager, Business Development, Southwest Region

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General Manager, Global Marketing & Communications

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Senior Director, Business Development

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Dir-Agency API Sls-APAC

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Senior Client Services Director, Midwest

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AGENCY RELATIONSHIPS

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New York, NY

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Santa Barbara, CA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

January 17, 2019

Jeff Green Founder & CEO

Capital Market Laboratories (CMLviz) Interviews The Trade Desk CEO – ‘Connected TV is the most interesting thing happening in new media’

LOS ANGELES, Jan. 17, 2019 (GLOBE NEWSWIRE) -- Shares of advertising technology company The Trade Desk (NASDAQ: TTD ) have seen a meteoric rise as the company’s revenue has risen from just over $200 million in calendar 2016 to now over $415...

January 15, 2019

Jeff Green Founder & CEO
Susan Vobejda Chief Marketing Officer

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Sandra Rojas - VP, Marketing

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the company's presence in the Hispanic market...

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