Toys "R" Us, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Toys "R" Us, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Toys"R"Us, Inc. is a toy and juvenile products retailer offering a differentiated shopping experience through its family of brands. Merchandise is sold across the U.S. and in many countries and jurisdictions. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Geoffrey Way, Wayne, NJ 07470
Tel: (973) 617-3500
Fax: (973) 617-4004
Website: www.toysrus.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1948

EMPLOYEE COUNT

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ANNUAL SALES

$13,864,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [29]

COMPETITORS [11]

BRANDS OWNED [5]

INDUSTRY CODES

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KEY CONTACTS [76]

Tel: (973) 617-3500

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Chief Financial Officer

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CMO, Global & EVP

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Chief Talent Officer, Global & EVP

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CTO, Global & EVP

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Chief Merchandising Officer, Global

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President, Asia Pacific

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President, International

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President, Canada

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General Counsel, Secretary & EVP

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EVP, US Marketplace Operations

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EVP, Supply Chain

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EVP, Global Communications, Philanthropy & Customer Care

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SVP & Controller

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SVP, Marketing, Loyalty & CRM

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VP, Supply Chain, Merchandise Planning & Allocation

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VP, R Brands, Global

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VP, Digital Product Management

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Head, Digital Engineering Team

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Executive Director, Merchandising & Senior Buyer

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Executive Director, Digital

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Executive Director, Marketing & Brand Strategy, Babies R Us

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Executive Director, Product Development & Design, Juvenile, Global

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Creative Director, Brand

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Marketing Director

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Creative Director, Digital Marketing

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Brand Marketing Manager

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Marketing Director

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Director, Integrated Marketing

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Senior Manager, Operations, Selling & Service

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Senior Brand Manager, Global

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Senior Brand Manager

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Manager, Creative

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Manager, Media

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Manager, Global Private Brands Shoe Design & Product Development

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Manager, Special Events

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Manager, Email Marketing

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Manager, Media

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Manager, Product Development, Children's wear

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Manager, Creative

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Manager, Social Media & Customer Engagement

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Manager, Digital Merchandising Operations

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Associate Manager, Category Business

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Assistant Buyer, Consumables & Infant Care

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Coordinator, Communications & External Public Relations

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Coordinator, Social Media & Customer Experience

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Buyer

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Div Bus Mgr-Tech & Action Div

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Associate Buyer

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Category Business Manager, Fashion Dolls, Baby Dolls & Pet

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Associate Marketing Manager, CRM

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Senior Marketing Manager

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AGENCY RELATIONSHIPS [9]

  AGENCY LOCATION EMPLOYEES  

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Downers Grove, IL

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New York, NY

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 15, 2018

David Brandon Chairman & CEO

The Answer is Clear for Toys R Us: Hyper-Personalization

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February 13, 2018

There Are 2 Amazons, And Both Are Tough On Toy Manufacturers

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