Toyota Motor Sales, U.S.A., Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Toyota Motor Sales, U.S.A., Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

TMS, Toyota's U.S. sales and marketing arm, oversees sales and other operations. TMS regional offices coordinate Toyota and Scion vehicle sales, parts and service for dealers in some regional areas, with additional regions being served by private distributors.

Note: Business Summary has been adapted from the Company's website.

Address: 2015 W 190Th St, Torrance, CA 90504
Tel: (310) 468-8086
Tel: (800) GO-TOYOTA
Fax: (310) 468-7800
Website: www.toyota.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1957

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [9]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [84]

Tel: (310) 468-8086

Tel: (800) GO-TOYOTA

NAME/EMAIL TITLE MORE INFO

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President

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CEO, Toyota Connected & CIO, North America

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Chief Communications Officer & Group VP

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Chief Human Resources Officer

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Pres/CEO-Toyota Fin Svcs Intl Corp

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Grp VP-Sls Product Support Div

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Group VP, Marketing, Toyota

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Group VP, Customer Service

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Group VP, Marketing

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Grp VP-Advanced Tech Res

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Group VP

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Group VP, Strategic Planning

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Group VP, Supply Chain Management, North America

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VP & Corp Controller-North America

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VP & General Manager, Los Angeles Regional

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VP, Retail Market Development

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VP, Sales

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VP-Mktg-Lexus

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VP-Product, Mktg, Brand, Corp Social Responsibility & Comm

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VP-Vehicle Mktg & Comm-North America

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Vice President

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VP, Diversity & Inclusion

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VP, Lexus Customer Experience

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VP, Service & Parts Support

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General Manager

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Gen Mgr-Project Plng & Mgmt-North America

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General Manager, Product Planning & Strategy

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General Manager, Toyota LA Regional

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General Manager, Olympic & Paralympic Marketing

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Producer & Planner, Relationship Marketing & CRM

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Director, Advertising & Marketing Management

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Director, National Vehicle Marketing & Communications

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Director, Fleet Operations

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Dir-Affiliate Markets-Product Plng & Pricing-North America

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Sr Mgr-Bus Comm & Internal Comm

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Sr Mgr-Demand & Supply Mgmt-North America

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Brand Manager, Camry & Avalon, National

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Brand Manager, Multicultural & Brand Marketing

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Brand Manager, RAV4 & Highlander, National

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Brand Manager, Advanced Technology Vehicles

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Marketing Communications Manager, National

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Program Manager, Advanced Product Strategy

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Marketing Manager

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Manager, Marketing Finance, National

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Manager, Product Marketing & Marketing Communications, Lexus Corporate

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Manager, Relationship Marketing

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Manager, Strategic Partnerships

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Manager, Coordination, Exports & Accessory Quality, North America

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Mgr-Mobility-Svc-Toyota North America

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Manager, Social Media Marketing

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Manager, National Sales & Operations, Toyota Certified & Rent A Car

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Manager, Social Media Marketing

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Manager, National

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Mgr-North America Exec Office-Natl

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Manager, Advertising Strategy

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Manager, E-Commerce Field

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Mgr-IT Delivery, Consumer Digital Interactive Web & Mobile

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Manager, Retail Market Development

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Mgr-Product & Mktg-Toyota Fin Svcs-Natl

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Manager, Technical Planning & Business Development

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Manager, Olympic & Partnership

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Manager, Vehicle Marketing & Communications

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Mgr-PR-Midwest

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Manager, Advertising, TDA, TRAC & TCUV

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Manager, Strategy

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Manager, Media

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Manager, Customer Service & Parts Sales Marketing

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Manager, Product Strategy & Product Planning, National

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Manager, Corporate Contributions & Social Investments

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Manager, Social Media Data & Trends

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Manager, Marketing & Communications

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Senior Planner, Communications & Marketing

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Media Planner-North America

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Planner, Auto Show

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Planner, Social Media

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Sr Mktg Mgr-Toyota Dealer Assoc & Toyota Certified Used

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Chief Product Mgr-Mobility Svcs-North America

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Grp Mgr-Olympic & Paralympic Mktg

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Group Manager, Customer Experience & Fixed Operations

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Executive, Retention Operations & Marketing

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Senior Head, Interactive Marketing

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Group Marketing Manager, Digital Product Marketing

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Corporate Manager, Private Distributors & Public Companies

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AGENCY RELATIONSHIPS [18]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

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October 18, 2018

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