Toyota Motor Sales, U.S.A., Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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ACCESS Toyota Motor Sales, U.S.A., Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

TMS, Toyota's U.S. sales and marketing arm, oversees sales and other operations. TMS regional offices coordinate Toyota and Scion vehicle sales, parts and service for dealers in some regional areas, with additional regions being served by private distributors.

Note: Business Summary has been adapted from the Company's website.

Address: 19001 S Western Ave, Torrance, CA 90501-1106
Tel: (310) 468-4000
Tel: (800) GO-TOYOTA
Fax: (310) 468-7800
Website: www.toyota.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1957

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [10]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [101]

Tel: (310) 468-4000

Tel: (800) GO-TOYOTA

NAME/EMAIL TITLE MORE INFO

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President & CEO

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CFO & Group VP

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CEO, Toyota Connected & CIO, North America

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Chief Legal Officer & General Counsel

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Chief Legal Officer & General Counsel

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Chief Communications Officer & Group VP

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Chief Human Resources Officer

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President & CEO, Financial Services

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SVP, Planning & Development

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SVP, Production Control

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Group VP & General Manager, Lexus Division

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Group VP, Sales Product Support Division, Toyota Motor

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Group VP, Marketing, Toyota

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Group VP, Customer Service

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Group VP, Marketing

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Group VP, Marketing, North America

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Group VP, Corporate Strategy & Planning

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VP & Controller

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VP & General Manager

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VP, Retail Market Development

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VP, Sales

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VP, Lexus International

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VP, Lexus Marketing

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VP, Strategic Planning

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VP, Product & Marketing

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VP, Accounting & Finance, ERP Program Office

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VP, Vehicle Marketing & Communications

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Vice President

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VP, Lexus Customer Experience

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VP, Finance

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VP, Service & Parts Support

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Head, Mobility Services

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General Manager, Motorsports & Asset Management

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General Manager, Product Planning & Strategy

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General Manager, Toyota LA Regional

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General Manager, Marketing

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General Manager, Olympic & Paralympic Marketing

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Producer & Planner, Relationship Marketing & CRM

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Director, Advertising & Marketing Management

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Director, Traditional & New Media

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Director, Digital Engagement & Retail Transformation

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Director, Product Planning, Sedans, North America

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Director, National Vehicle Marketing & Communications

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Director, Fleet Operations

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Director, Financial Operations

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Regional Manager, Digital Marketing

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Senior Manager, Integrated Marketing & Media Program

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Senior Manager, Business Communications & Internal Communications, Toyota

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Senior Associate Brand Manager

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Brand Manager, Camry & Avalon, National

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Brand Manager, RAV4 & Highlander, National

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Brand Manager, Advanced Technology Vehicles

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Sales Manager, District, Denver Regional

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Communications Manager

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Manager, Marketing Finance, National

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Manager, Product Marketing & Marketing Communications, Lexus Corporate

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Manager, Dealer Development

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Manager, Strategic Partnerships

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Manager, Coordination, Exports & Accessory Quality, North America

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Manager, Vehicle Marketing & Communications

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Manager, National Sales & Operations, Toyota Certified & Rent A Car

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Manager, Social Media Marketing

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Manager, National

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Manager, North American Executive Office, National

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Manager, Advertising Strategy

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Manager, Marketing Communications, National

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Manager, Product & Marketing, National, Toyota Financial Services

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Manager, Olympic & Partnership

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Manager, Advertising, TDA, TRAC & TCUV

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Manager, Global Strategy

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Manager, Media

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Manager, Customer Service & Parts Sales Marketing

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Manager, Scion Digital Marketing Group

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Manager, Strategic Sourcing

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Manager, Product Strategy & Product Planning, National

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Manager, Parts, Service Marketing & Export

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Manager, Marketing & Communications

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Senior Strategist, Marketing Strategy & Analytics

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Strategist, Integrated Marketing & Media

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Senior Planner, Communications & Marketing

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Media Planner

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Planner, Vehicle Marketing & Communications

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Group Manager, Olympic, Paralympic Marketing

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Group Manager, Marketing, Digital Product Marketing

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Corporate Manager, Private Distributors & Public Companies

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AGENCY RELATIONSHIPS [17]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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