Tourism Australia Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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OPPORTUNITIES

BUSINESS SUMMARY

Tourism Australia is the Australian government agency responsible for attracting international visitors to Australia and encouraging Australians to travel domestically, both for leisure and business events. The organization is active in key markets and their activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

Note: Business Summary has been adapted from the Company's website.

Address: 2029 Century Park E Ste 3150, Los Angeles, CA 90067
Tel: (310) 695-3200
Fax: (310) 695-3201
Website: www.tourism.australia.com
General Email: tra@tourism.australia.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1985

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [0]

INDUSTRY CODES

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KEY CONTACTS [25]

Tel: (310) 695-3200

NAME/EMAIL TITLE MORE INFO

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Managing Director

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CIO, Australia

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Chief Marketing Officer

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VP & General Manager, Americas

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Head, Commercial Partnerships, Americas

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General Manager, Creative, Content & Campaigns

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General Manager, International

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General Manager, Communications & Government

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Marketing Director, Americas

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Marketing Director, Americas

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Manager, Campaigns

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Manager, Media, International

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Mgr-Special Projects, PR & Media

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Mgr-PR, Advocacy & Media

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Mgr-Media & Partnership

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Manager, Business Events, UK & Europe

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Manager, Marketing Technology

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Manager, Social Media

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Manager, Public Relations, Americas

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Mgr-PR, Brdcst & Advocacy

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Mgr-Digital Mktg & eCRM

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Executive General Manager, Western Tourism Australia

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Executive General Manager, Corporate Services, Australia

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Executive General Manager, Events

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Media Mgr-Mktg

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AGENCY RELATIONSHIPS [8]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Australia

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Canada

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Australia

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Australia

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Japan

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Australia

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Australia

MEDIA USAGE - UNMEASURED

COMPANY NEWS

January 13, 2019

John O'Sullivan Managing Director

International tourists flock to Australia to spend big on weak dollar

Record numbers of international tourists have flocked to our shores, and the numbers are set to soar further still as emerging Asian countries take full advantage of the summer sun and a weaker Australian dollar. A whopping 9.2 million international...

January 11, 2019

John O'Sullivan Managing Director

Air China cuts back Shanghai services

Air China will abandon its services from Shanghai to Australia’s east coast hubs from late March, marking a blow to Australia’s tourism sector, which is increasingly reliant on cashed-up Chinese holiday-makers. China’s...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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