TD Ameritrade Holding Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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TD Ameritrade Holding Corporation

Financial Services

This profile last updated 9/20/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

TDAmeritrade Holding Corporation, through its brokerage subsidiaries, combines innovative trading technology, easy-to-use and understand trading tools, investment services, investor education and outstanding client service to create the ultimate financial services experience. The group's award-winning thinkorswim trading technology and the Investools investor education program provides millions of retail investors, traders and independent Registered Investment Advisors (RIAs) the tools, service and support they need to help build confidence in today's rapidly changing market environment.

Note: Business Summary has been adapted from the Company's website.

Address: 200 S 108th Ave, Omaha, NE 68154
Tel: (402) 331-7856
Tel: (800) 237-8692
Fax: (402) 597-7789
Website: www.amtd.com
General Email: amtdinfo@ameritrade.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1971

EMPLOYEE COUNT

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ANNUAL SALES

$3,204,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended September.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $3,274 $3,204 $3,098 2% 3%
Gross Profit $3,274 $3,204 $3,098 2% 3%
Operating Income $1,265 $1,282 $1,260 -1% 1%
Net Income $842 $813 $787 3% 3%
Gross Margin 100% 100% 100%
Operating Income Margin 38% 40% 40%
Net Income Margin 25% 25% 25%
Cash and Cash Equivalents $10,584 $8,283 $6,576
Total Debt $1,817 $1,800 $1,249
Total Assets $28,818 $26,375 $23,829
Total Liabilitites $23,767 $21,472 $19,081
Stakeholder's Equity $5,051 $4,903 $4,748

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
16% = 25.7% x 0.1 x x 5.7 x

CORPORATE FAMILY [0]

BRANDS OWNED [15]

INDUSTRY CODES

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KEY CONTACTS [76]

Tel: (402) 331-7856

Tel: (800) 237-8692

NAME/EMAIL TITLE MORE INFO

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Chairman

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President & CEO

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Managing Director

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CFO & EVP

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CIO, Retail

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Chief Information Officer

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Chief Marketing Officer

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Chief Human Resources Officer & EVP

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President, Retail Distribution

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President, TD Ameritrade Institutional

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General Counsel

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SVP, Trader Group

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Mng Dir-Digital Client Experience

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Managing Director, Product Management & Strategy

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Managing Director, Trading Products

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Managing Director, Strategic Projects

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Managing Director, Technology Product Management

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Managing Director, Marketing Analytics & Insights

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Managing Director, Integrated & Digital Marketing

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VP & Senior Manager, Product Marketing, Corporate & Specialty Banking

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VP, Institutional Sales

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VP, Sales

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Director, Stock Plan Services

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Director, Client Experience & Engagement

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Director, RIA Channel Acquisition Marketing

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Director

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Director, Database Marketing

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Director, Finance & Investor Relations

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Director, Public Relations

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Director, Communications & Public Affairs

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Director, Corporate Brand Strategy

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Director, Corporate Events

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Director, Marketing Communications

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Director, Marketing Analytics & Insights

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Director, Marketing Analytics & Technology

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Director, Internal Communications

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Director, Technology Solutions

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Director, Marketing Analytics & Insights

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Senior Manager, Institutional Advertising, Brand & Sponsorship

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Senior Manager, The Event Group

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Senior Manager, Digital Marketing

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Senior Manager, Media & Offline Advertising

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Senior Manager, Productions, Creative Studio

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Senior Manager, Client Targeting & Analytics

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Senior Manager, PMO

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Sr Mgr-Creative Studio

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Senior Manager, Online Communities & Social Media

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Senior Manager, Digital Marketing

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Senior Manager, Database Marketing

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Senior Manager, External Communications

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Senior Manager, Integrated Strategy

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Senior Manager, Client & Associate Experience

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Senior Manager, Content Marketing

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Communications Manager

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Marketing Manager

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Program Manager, Trader Marketing

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Manager, Retail Trade Desk

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Manager, Communications & Public Affairs

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Manager, Social Media

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Manager, Trader Marketing

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Manager, Creative Studio

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Senior Specialist, Production & Creative Studio

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Senior Specialist, Digital Advertising

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Senior Specialist, Content Marketing

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Senior Specialist, Conferences & Events

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Senior Specialist, Digital Corporate Communications

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Specialist, Marketing

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Specialist, Advertising

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Specialist, Sourcing

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Specialist, Advertising, Brand Management & Client Marketing

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Specialist, Offer Strategy Marketing

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Writer

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Grp Mgr-Olympic Mktg

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Senior Head, Creative

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Senior Counsel, Intellectual Property

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AGENCY RELATIONSHIPS [8]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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New York, NY

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New York, NY

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Portland, ME

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Omaha, NE

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Denver, CO

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Huntington Beach, CA

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Singapore

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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