Target Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/13/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Target Corporation is an upscale discount retailer that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores. In addition, Target operates an online business, Target.com.

Note: Business Summary has been adapted from the Company's website.

Address: 1000 Nicollet Mall, Minneapolis, MN 55403-2467
Tel: (612) 304-6073
Fax: (612) 696-3731
Website: www.target.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1902

EMPLOYEE COUNT

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ANNUAL SALES

$69,495,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $69,495 $73,785 $72,618 -5% 1%
Gross Profit $20,623 $21,788 $21,340 -5% 2%
Operating Income $4,969 $4,910 $4,535 1% 8%
Net Income $2,737 $3,363 $-1,636 -18% -305%
Gross Margin 29% 29% 29%
Operating Income Margin 7% 6% 6%
Net Income Margin 3% 4% -2%
Cash and Cash Equivalents $2,512 $4,046 $2,210
Total Debt $12,749 $12,760 $12,725
Total Assets $37,431 $40,262 $41,172
Total Liabilitites $26,478 $27,305 $27,175
Stakeholder's Equity $10,953 $12,957 $13,997

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
24% = 3.9% x 1.9 x x 3.4 x

CORPORATE FAMILY [0]

COMPETITORS [80]

BRANDS OWNED [16]

INDUSTRY CODES

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KEY CONTACTS [194]

Tel: (612) 304-6073

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Partner, Experiential Marketing Business

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Chief Financial Officer

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COO & Sr VP-HR

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Chief Operating Officer

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Chief Information & Digital Officer

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CMO & EVP

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Chief Strategy & Innovation Officer & EVP

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Chief Legal Officer, General Counsel & EVP

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Chief Merchandising Officer & EVP

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Chief Corporate Social Responsibility Officer & EVP

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Chief Creative Officer & SVP

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Chief Human Resources Officer & EVP

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EVP & Chief Logistics Officer

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Chief Sustainability Officer & VP

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President, Target Finance & Retail Services

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President, India

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SVP, Business Development & Treasurer

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Treasurer & SVP

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SVP, Merchandising, Apparel & Accessories

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SVP, Target.com

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SVP, Merchandising Essentials, Beauty, Pets & Wellness

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SVP, Marketing

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SVP, Target Properties

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SVP, Stores

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VP, Consumer IoT & Head, SF Innovation

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VP & Manager, Merchandise

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VP, Media Strategy

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VP, Architecture

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VP, Digital, Marketing, Loyalty Price & Promotion

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VP, Owned Brand Essentials

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VP, Meat & Fresh Prepared Food

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VP, Target.com

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VP, Style Marketing

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VP, Product Management

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VP, Product Design & Development, Food & Beverage

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VP, Store Planning & Design

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VP, Target Media Network

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VP, Pricing & Promotions

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VP, Digital Media

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Vice President

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Vice President

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VP, Marketing

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VP, Government Affairs

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Head, Brand Marketing & Entertainment Division

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Head, Copy

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Head, Paid Social Media & Product Marketing

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Head, Strategy & Owned Brands Packaging

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Head, Internal Communications

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Head, Communications

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Senior Director, Interactive Art & Designer

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Senior Director, Store Planning & Design

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Senior Director, Digital Media, Search, Email & Affiliate Marketing

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Marketing Director

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Media Director

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Creative Director

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Producer, Broadcast

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Director, Packaging

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Director, Supplier Diversity

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Senior Manager, Remodel Marketing Strategy & Brand Marketing

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Senior Manager, Engineering

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Senior Manager, Sourcing & Furniture, Global

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Senior Manager, Marketing

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Senior Manager, Product Management, FRS Product Design

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Senior Account Manager, Category, Target Media Network

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Senior Project Manager, Product Development

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Project Manager

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Marketing Manager, Holiday

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Marketing Manager

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Communications Manager

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Senior Product Manager, Advertising Decisioning & Enterprise Segmentation

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Product Manager, Target Media Network

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Senior Product Manager

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Senior Account Executive, Strategic, Target Media Network

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Senior Account Executive, TMN Strategic

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Senior Specialist, Weekly Advertising Marketing

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Specialist, Advertising Signing

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Senior Buyer, Marketing Print Production

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Senior Buyer

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Senior Copywriter

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Strategist, Creative

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Senior Buyer, Natural Cleaning & Air Care

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Senior Planner, In Store Marketing & New Formats

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Senior Analyst, Trading & Digital Media

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Analyst, Digital Media

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Senior Marketing Manager & Planner, Strategic

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Analyst, Planning

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Planner

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Engineer, Product, Up&Up Health & Personal Care

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Senior Executive Head, Food Operations

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Senior Art Director

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Senior Art Buyer

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Senior Marketing Manager, Display & Mobile Media

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Senior Art Director, Social Media

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Senior Associate, Public Relations

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Executive Head, Logistics

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Senior Art Director

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Senior Marketing Manager

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Media Manager, Target Media Network

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Associate Creative Director

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Senior Product Writer

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Buyer

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Senior Associate, Internal Marketing & Enterprise Communications

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Senior Partner, Business, Store Communications

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Associate Buyer, Digital Domestics

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Senior Owner, Product, Target Media Network

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Senior Marketing Manager, Style

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Buyer

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Senior Group Manager, Public Relations

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Senior Marketing Manager, Product Marketing & Digital Advertising, Target Guest Access

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Buyer, Beauty

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AGENCY RELATIONSHIPS [30]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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