Target Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/22/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Target Corporation is an upscale discount retailer that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores. In addition, Target operates an online business, Target.com.

Note: Business Summary has been adapted from the Company's website.

Address: 1000 Nicollet Mall, Minneapolis, MN 55403-2467
Tel: (612) 304-6073
Fax: (612) 696-3731
Website: www.target.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1902

EMPLOYEES

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ANNUAL SALES

$69,495,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $69,495 $73,785 $72,618 -5% 1%
Gross Profit $20,623 $21,788 $21,340 -5% 2%
Operating Income $4,969 $4,910 $4,535 1% 8%
Net Income $2,737 $3,363 $-1,636 -18% -305%
Gross Margin 29% 29% 29%
Operating Income Margin 7% 6% 6%
Net Income Margin 3% 4% -2%
Cash and Cash Equivalents $2,512 $4,046 $2,210
Total Debt $12,749 $12,760 $12,725
Total Assets $37,431 $40,262 $41,172
Total Liabilitites $26,478 $27,305 $27,175
Stakeholder's Equity $10,953 $12,957 $13,997

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
24% = 3.9% x 1.9 x x 3.4 x

CORPORATE FAMILY [0]

COMPETITORS [80]

BRANDS OWNED [16]

INDUSTRY CODES

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KEY CONTACTS [169]

Tel: (612) 304-6073

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Chief Financial Officer

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Chief Operating Officer

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Chief Information & Digital Officer

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CMO & EVP

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Chief Compliance Officer & Chief Risk Officer

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Chief Legal Officer, General Counsel & EVP

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Chief Merchandising Officer & EVP

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Chief Corporate Social Responsibility Officer & EVP

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Chief Creative Officer & SVP

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Chief Human Resources Officer & EVP

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Chief Sustainability Officer & VP

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Chief Stores Officer & EVP

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Chief Supply Chain & Logistics Officer & EVP

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President, Target Finance & Retail Services

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SVP, Business Development & Treasurer

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SVP, Merchandising, Apparel & Accessories

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SVP, Marketing, Media, Guest Engagement & Measurement

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SVP, Supply Chain Transformation

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SVP, Grocery, Fresh Food & Beverage

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SVP, Loyalty & Lifecycle Marketing

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SVP, Global Logistics, Inventory Allocation & Replenishment

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SVP, Operational Excellence

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SVP, Finance

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SVP, Health & Beauty

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SVP, Target Sourcing Services, Global Sourcing

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SVP, Communications

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SVP, Infrastructure & Operations

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SVP, Fulfillment Operations

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SVP, Network Planning, Inventory Planning, Control & Operations Design

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SVP, Target Properties

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SVP, Stores

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VP, Consumer IoT & Head, SF Innovation

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VP & Manager, Merchandise

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VP, Media Strategy

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VP, Target.com & Mobile Merchandising

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VP, Communications

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VP, Architecture

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VP, Store Operations

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VP, Digital, Marketing, Loyalty Price & Promotion

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VP, Target.com

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VP, Style Marketing

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VP, Product Management

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VP, Store Planning & Design

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VP, Target Media Network

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VP, Merchandising Transformation & Insights

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VP, Digital Media

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VP, Guest

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Vice President

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VP, Marketing

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VP, Government Affairs

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Head, Brand Marketing & Entertainment Division

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Head, Copy

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Head-Mktg & Creative Strategy

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Head-Mdsg & Innovation

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Head, Mobile Media, Target Guest Access

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Head, Public Relations

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Head, Creative Collaborations

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Head, Product

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Head, Planning, Store Marketing & New Formats

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Senior Director, Interactive Art & Designer

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Senior Director, Store Planning & Design

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Senior Director, Digital Media, Search, Email & Affiliate Marketing

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Senior Director, Merchandising & Marketing Analytics

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Marketing Director

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Creative Director

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Producer, Broadcast

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Producer, Broadcast

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Director, Social Media, Guest Engagement

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Director, Merchandising, Dry Grocery

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Director, Compliance & Enterprise Privacy

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Director, Waste Minimization

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Director, Engineering Practices

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Director, Product Development & Research & Development

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Dir-Owned Brand Pkg

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Dir-Photography & Target Creative-Global

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Director, Supply Chain

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Director, Investor Communications

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Dir-Brand & Category Mktg

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Director, Salvage & Regulatory

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Director, Experiential Marketing

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Director, Social Media

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Director, Digital Advertising & Programmatic Marketing

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Director, Packaging

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Director, Supplier Diversity

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Senior Manager, Brand Marketing, Owned Brands

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Senior Manager, Influencer Marketing

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Senior Manager, Product Development

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Senior Manager, Social

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Senior Manager, Software Engineering, Stores Replenishment Optimization

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Senior Manager, Social Media Content Strategy

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Senior Manager, Cultural Marketing

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Senior Manager, Media

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Senior Manager, Marketing

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Senior Manager, Photography Operations, Global

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Senior Manager, Sourcing & Furniture, Global

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Senior Manager, Public Relations

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Senior Manager, Strategic Partnerships

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Senior Manager, Resource

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Senior Manager, Brand Marketing

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Senior Manager, Insights

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Senior Manager, Human Resources

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Mktg Mgr-Holiday

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Marketing Manager

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Communications Manager

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Product Mgr-Target Media Network

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Marketing Manager, Wellness

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Manager, LGBT & Hispanic Marketing Strategy, Cultural Marketing

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Manager, Strategic Partnerships

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Manager, Email Marketing

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Manager, Internal Communications

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Manager, Design

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Manager, Meetings & Experiences

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Manager, Photo Studio Production

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Manager, Category Marketing

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Manager, Guest Insights

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Manager, Public Relations

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Mgr-Experiential Mktg & Alliances

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Manager, Studio

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Manager, Creative Strategy

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Manager, Digital Media, Product Development & Digital Vendor Marketing

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Senior Account Executive, Strategic, Target Media Network

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Senior Account Executive, TMN Strategic

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Senior Specialist, Public Relations

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Senior Specialist, Weekly Advertising Marketing

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Senior Specialist, Investor Relations

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Senior Specialist, Public Relations

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Strategist, Creative

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Account Executive, Strategic, Digital Vendor Marketing

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Strategist, Creative

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Strategist, Creative

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Specialist, Advertising Signing

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Senior Buyer, Marketing Print Production

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Senior Copywriter

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Strategist, Creative

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Senior Buyer

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Specialist, Public Relations

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Senior Analyst, Digital Media

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Sr Analyst-Mktg & Digital Media

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Analyst, Digital Media

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Sr Mktg Mgr & Planner-Strategic

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Senior Art Director & Designer

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Senior Designer, Product

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Analyst, Planning

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Analyst-Media Optimization

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Engineer, Product

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Sr Exec Head-Food Ops

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Senior Art Director

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Senior Marketing Manager, Display & Mobile Media

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Senior Art Director, Social Media

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Executive Head, Logistics

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Senior Art Director

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Associate Creative Director

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Senior Operating Manager

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Senior Associate, Internal Marketing & Enterprise Communications

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Senior Partner, Business, Store Communications

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Associate Buyer, Digital Domestics

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Senior Owner, Product, Target Media Network

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Senior Marketing Manager, Style

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Senior Marketing Manager, Strategic Planning

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Senior Head, Process, Property Management Communications

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Senior Head, Design

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Buyer, Beauty

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AGENCY RELATIONSHIPS [26]

  AGENCY LOCATION PHONE EMPLOYEES  

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Los Angeles, CA

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New York, NY

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Canada

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

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Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

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Google Inc.

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Google Inc.

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