Taco Bell Corp. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 11/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Taco Bell Corp is a Mexican-style quick service restaurant chain. They serve tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Glen Bell Way, Irvine, CA 92618
Tel: (949) 863-4500
Tel: (800) TACOBEL
Fax: (949) 863-4091
Website: https://www.tacobell.com/
General Email: webmaster@tacobell.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1962

EMPLOYEE COUNT

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ANNUAL SALES

$451,000,000

CORPORATE FAMILY [4]

COMPETITORS [32]

BRANDS OWNED [11]

INDUSTRY CODES

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KEY CONTACTS [45]

Tel: (949) 863-4500

Tel: (800) TACOBEL

NAME/EMAIL TITLE MORE INFO

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COO & Gen Mgr-North America

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Chief Marketing Officer

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Chief People Officer

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President, North America

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President, International

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Sr VP-Adv & Brand Engagement

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VP & General Manager, Ibero-America

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VP & General Manager, Yum! Brands, International

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VP, Digital & Innovation

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VP, Company Operations

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VP, Insights Lab

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VP-ECommerce & Performance Mktg

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Head, Licensing

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Executive Director, Taco Bell Foundation

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Senior Director, People & Organizational Development

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Strategist, Digital & Producer

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Marketing Director, Asia Pacific

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Director, Product Development

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Director, Advertising

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Senior Manager, Brand Partnerships & Sponsorships

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Senior Manager, Brand Marketing

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Senior Manager, Internal Communications

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Senior Manager, Media

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Senior Manager, Franchise Development

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Senior Manager, Franchise Development

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Senior Brand Manager, Innovation & Cultural Topspin

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Brand Manager, Marketing

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Senior Associate Brand Manager

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Brand Manager

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Marketing Manager

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Manager, Digital Customer Care

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Manager, Media

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Manager, Global Nutrition & Sustainability

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Associate Manager, Consumer Insights

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Associate Manager, Digital Marketing

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Associate Manager, Media

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Associate Manager, Advertising

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Senior Marketing Director, Retail Engagement & Experience

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Sr Assoc Mgr-Brand Experience

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Assoc Mktg Mgr-Ibero-America

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Senior Associate Manager, Retail Experience

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Associate Marketing Manager

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Sr Assoc Mgr-Social & Digital Experience

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Senior Associate Manager, Retail Experience & Planning

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Senior Associate Manager, Brand Marketing

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AGENCY RELATIONSHIPS [17]

  AGENCY LOCATION EMPLOYEES  

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San Francisco, CA

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Chicago, IL

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Canada

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

November 12, 2018

Tina Nguyen Executive Director, Taco Bell Foundation

Taco Bell Foundation Doubles Live Más Scholarship Commitment to $21 Million by 2021

IRVINE, Calif., Nov. 12, 2018 /PRNewswire/ -- The Taco Bell Foundation announced today that it is ahead of schedule to meet its commitment to award $10 million in Live Más Scholarships by 2022, and more than doubled that commitment to a total...

November 11, 2018

Marisa Thalberg Chief Marketing Officer

Now You Can Host a Saucy Party For 10 At Taco Bell

Sure, you can have a wedding at Taco Bell (or at least, at the chain’s Las Vegas Cantina). But what if that’s nacho speed? Maybe you prefer to season the moment with a party instead. Taco Bell is now allowing fans to book a bash for up...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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