SUPERVALU, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

SUPERVALU, Inc. is a company in the grocery retailing industry. The company provides distribution and related logistics support services to grocery endpoints across the U.S.

Note: Business Summary has been adapted from the Company's website.

Address: 11840 Valley View Rd, Eden Prairie, MN 55344
Tel: (952) 828-4000
Fax: (952) 828-8998
Website: www.supervalu.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1870

EMPLOYEE COUNT

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ANNUAL SALES

$12,480,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended February.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $12,480 $12,907 $13,277 -3% -2%
Gross Profit $1,787 $1,874 $1,898 -4% -1%
Operating Income $183 $298 $250 -38% 19%
Net Income $650 $178 $192 265% -7%
Gross Margin 14% 14% 14%
Operating Income Margin 1% 2% 1%
Net Income Margin 5% 1% 1%
Cash and Cash Equivalents $332 $42 $114
Total Debt $1,475 $2,514 $2,693
Total Assets $3,580 $4,370 $4,434
Total Liabilitites $3,204 $4,811 $5,080
Stakeholder's Equity $376 $-441 $-646

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
172% = 5.2% x 3.5 x x 9.5 x

CORPORATE FAMILY [10]

COMPETITORS [52]

BRANDS OWNED [15]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [31]

Tel: (952) 828-4000

NAME/EMAIL TITLE MORE INFO

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President & CEO

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Chief Strategy Officer & EVP

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CIO & Exec VP-Pro Svcs

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Chief Innovation Officer & EVP, Corporate Development

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VP & Controller

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President, West Region Independent Business

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President, Retail West Operations

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Regional President

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General Counsel, Corporate Secretary & SVP

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EVP, Retail, Marketing & Private Brands

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EVP, Northern, Western Region & Independent Merchandising

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Exec VP-Wholesale & Supply Chain Svcs

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EVP, Merchandising, Marketing & Corporate Brands

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SVP, Wholesale Sales, Merchandising & Marketing

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SVP, Food

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SVP, Human Resources & Labor Relations

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VP, Investor Relations & Corporate Planning

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VP, Procurement

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VP, Pharmacy

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VP, Communications & Enterprise Learning

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Director, Corporate Merchandising

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Director, Professional Services

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Account Manager, Advertising

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Account Manager, Advertising

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Brand Manager

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Brand Manager, Shopper Marketing

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Manager, Social Media Marketing

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Manager, Creative Services

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Manager, Procurement

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Senior Analyst, Benefits

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Coordinator, Consumer Marketing

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Pittsburgh, PA

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Minneapolis, MN

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 16, 2018

SuperValu Leads the Response to Health Trends According to Conference Delegates

Almost half of attendees at the annual Checkout Conference 2018, in association with dunnhumby, feel that SuperValu is best responding to the growing health awareness trend. Delegates at this year’s annual conference were asked: “Health...

February 14, 2018

Musgrave raises £2.6M for Action Cancer

Musgrave and its brands, Centra and SuperValu, have been raising funds for Action Cancer since 2002 and to date they have raised a staggering £2.6 million. The money raised contributes to the Centra Health Action Programme for schools and the...

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Sandra Rojas - VP, Marketing

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