Sunovion Pharmaceuticals Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 11/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Sunovion is a pharmaceutical company. The company discovers, develops, and commercialises therapeutic products for patients suffering from central nervous system disorders, respiratory disorders, and other illnesses. Their products include a medicine that helps people sleep better, levalbuterol HCl inhalation solution, and aformoterol tartrate inhalation solution. The company offers products for the treatment of depression, epilepsy, neuropathic pain, and insomnia, as well as respiratory conditions, such as asthma, allergic rhinitis, and chronic obstructive pulmonary diseases.

Note: Business Summary has been adapted from the Company's website.

Address: 84 Waterford Dr, Marlborough, MA 01752
Tel: (508) 481-6700
Fax: (508) 357-7490
Website: www.sunovion.com
General Email: info@sunovion.com

EMAIL PROFILE

mail

STATISTICS

EMPLOYEE COUNT

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ANNUAL SALES

$1,292,289,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [0]

COMPETITORS [28]

BRANDS OWNED [11]

INDUSTRY CODES

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KEY CONTACTS [15]

Tel: (508) 481-6700

NAME/EMAIL TITLE MORE INFO

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EVP, Corporate Strategy

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Executive Vice President

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VP, Commercial Strategic Operations

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Executive Director, Corporate Communications

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Senior Director, Corporate Communications

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Senior Director, CNS Marketing

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Senior Director, Psychiatry Marketing

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Senior Director, Respiratory Marketing

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Senior Director, Multichannel Marketing

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Marketing Director

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Director, Commercial Insights

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Associate Director, Managed Markets Marketing

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Associate Director, Corporate Communications

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Associate Director, Patient Marketing

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Product Manager, Neurology

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Princeton, NJ

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

November 13, 2018

Paul Murasko Senior Director, Multichannel Marketing

As social media ‘influencers,’ patients are getting a voice. And pharma is ready to pay up

As social media ‘influencers,’ patients are getting a voice. And pharma is ready to pay up Anne Marie Ciccarella is not a doctor, though she spends a great deal of time with them. She’s not a researcher, though she routinely pores...

November 10, 2018

Australia: Sunovion Pharmaceuticals Receives Patent for 'SUBLINGUAL APOMORPHINE'

Australia, Nov. 10 -- Sunovion Pharmaceuticals Inc., Massachusetts, U.S., has filed an application (2017200329) on Jan. 18, 2017, for 'SUBLINGUAL APOMORPHINE.' The patent is effective from June 11, 2010, till June 11, 2030. Inventor(s): Anthony John...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
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