Starwood Hotels & Resorts Worldwide, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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Starwood Hotels & Resorts Worldwide, Inc.

Travel, Leisure, Real Estate

This profile last updated 12/6/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world. The company is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Meridien, Sheraton, Four Points by Sheraton, Aloft, and Element. The company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Sheraton, Westin

Address: One StarPoint, Stamford, CT 06902
Tel: (203) 964-6000
Fax: (914) 640-8310
Website: www.starwoodhotels.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1969

EMPLOYEE COUNT

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ANNUAL SALES

$5,763,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [6]

COMPETITORS [18]

BRANDS OWNED [16]

INDUSTRY CODES

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KEY CONTACTS [25]

Tel: (203) 964-6000

NAME/EMAIL TITLE BRANDS MORE INFO

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Co-President, Americas

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SVP, Operations, China & Taiwan

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VP, South East Asia

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VP, Loyalty Marketing

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VP, Digital Products

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Senior Director, Global Loyalty Marketing, SPG

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Sr Dir-Digital Product & Globalization

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Regional Director, Sales & Marketing, Hawaii & French Polynesia

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Account Director, Group Sales

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Director, Development Marketing

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Director, Field Marketing

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Dir-Sls & Mktg-W-Kuala Lumpur

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Director, Brand Management NAD Sheraton & Westin

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Dir-Loyalty Mktg Ops

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Director, Mobile Products

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Associate Director, Partnerships, Loyalty & Digital Marketing

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Senior Manager, Field Marketing

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Senior Manager, Owner Relations

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Fin Mgr-Brand Fin

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Project Manager

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Mgr-Brand-W Hotels

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Manager, Field Marketing

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Coordinator

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Coord-Online Compliance

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Associate Finance Director

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AGENCY RELATIONSHIPS [12]

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

December 11, 2018

Starwood Hotels & Resorts, Four Seasons Holdings Inc., InterContinental Hotels Group PLC, ITC Hotels Limited, The Indian Hotels Company Limited, Mandarin Oriental International Limited are some of the key players in Luxury Hotels Market

In order to study the various trends and patterns prevailing in the concerned market, Market Research Reports Search Engine (MRRSE) has included a new report titled “Luxury Hotels Market” to its wide online database. This research...

November 19, 2018

Luxury Hotels Market 2018-2025 Global Industry Size by Key Companies-Marriott International, Hyatt Hotels, Four Seasons Holdings, Starwood Hotels & Resorts, Shangri-La International Hotel Management, Kerzner International Resorts, Jumeirah International

Luxury Hotels Market Research Report 2018 is a professional and in-depth analysis of key business trends and covers the present scenario and the report is replete with detailed analysis from a thorough research, market size, development environment,...

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