Starbucks Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Starbucks Coffee Company is committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is a premier roaster and retailer of specialty coffee round the world. Through their unwavering commitment to excellence and their guiding principles, they bring the unique Starbucks Experience to life for every customer through every cup.

Note: Business Summary has been adapted from the Company's website.

Address: 2401 Utah Ave S, Seattle, WA 98134
Tel: (206) 447-1575
Tel: (800) 23-LATTE
Fax: (206) 447-0828
Website: www.starbucks.com
General Email: investorrelations@starbucks.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1971

EMPLOYEES

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ANNUAL SALES

$19,162,700,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended October.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $21,315 $19,162 $16,447 11% 16%
Gross Profit $12,804 $11,375 $9,589 12% 18%
Operating Income $4,171 $3,601 $3,081 15% 16%
Net Income $2,817 $2,757 $2,068 2% 33%
Gross Margin 60% 59% 58%
Operating Income Margin 19% 18% 18%
Net Income Margin 13% 14% 12%
Cash and Cash Equivalents $2,128 $1,530 $1,708
Total Debt $3,602 $2,747 $2,448
Total Assets $14,329 $12,416 $10,752
Total Liabilitites $8,445 $6,598 $5,480
Stakeholder's Equity $5,884 $5,818 $5,272

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
47% = 13.2% x 1.5 x x 2.4 x

CORPORATE FAMILY [3]

COMPETITORS [14]

BRANDS OWNED [45]

INDUSTRY CODES

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KEY CONTACTS [219]

Tel: (206) 447-1575

Tel: (800) 23-LATTE

NAME/EMAIL TITLE BRANDS MORE INFO

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Executive Chairman

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President & CEO

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Partner, Communications, Engagement & Public Affairs & Director

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Partner & Manager, Resources

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Chief Financial Officer

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Finance Director, Corporate Finance Planning & Analysis

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Chief Technology Officer

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Pres-US Retail & Exec VP

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President, Teavana & EVP

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President, Starbucks Canada & SVP

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President, Global Retail

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Pres-Channel Dev

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Exec VP-Global Retail Ops

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SVP, Marketing, Category & Store Design, China & Asia-Pacific Region

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SVP, Marketing

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SVP, Food Safety, Quality, Regulatory & Scientific Affairs

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SVP, Global Real Estate & Global Store Development, Americas

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VP, Supply Chain & Store Delivery, Global

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VP, Teavana Category & Integrated Marketing

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Vice President

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VP-Mktg Channel Strategy & Mgmt

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VP, Coffee & Tea, Global

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VP-Global Mktg-Starbucks Rewards & Partnerships

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VP-Brand Comm & Entertainment

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Head-Mktg & Sr Brand Mgr

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Head, Merchandising & Retail Branded Partnerships

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Senior Director, Blended Beverage Category, US

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Sr Dir-Tea Category & Innovation-Global

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Senior Director, Tea

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Producer & Specialist, Store Promotions, Global

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Marketing Director, Tea, Tazo & Teavana

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Marketing Director, Tea, Food, Health & Wellness

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Producer

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Creative Director, Promotion & Brand, Global, Starbucks Coffee

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Marketing Director

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Creative Director

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Brand Director, Global

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Creative Dir-Starbucks Coffee

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Director, Verismo Single Serve Coffee, Starbucks Coffee Company

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Director, Strategy, Community & Public Affairs

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Dir-Bakery

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Director, Digital Ordering

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Dir-Ops & Dev-Global Coffee Quality

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Director, Diversity, Global

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Director, Espresso & Brewed Coffee, America

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Director, Loyalty, Personalized Marketing

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Director, Brand Management, Reserve Brand & Coffee Equity

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Director, Brand & Marketing

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Director, Shopper Marketing

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Director, Community Investments, Public Affairs

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Director, Business Operations

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Dir-Coffee Mktg

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Director, Starbucks Card

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Dir-Starbucks Breakfast, RTD & Food-Canada

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Director, Brand Management, Refreshment

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Director, Category & Brand Management

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Director, Accounts, Workplace & Marketplace, National

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Director, Brand Management, Tea & Refreshment

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Director, Business Development & Branded Solutions

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Senior Manager, Equipment & Channel Development

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Sr Brand Mgr-Princi

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Senior Brand Manager, Bottled Frappuccino & RTD Refreshers

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Senior Brand Manager

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Sr Brand Mgr-AM Food

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Senior Manager, Digital Marketing

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Senior Manager, Digital Marketing

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Sr Brand Mgr-Iced Tea & Refreshment

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Senior Brand Manager

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Senior Brand Manager

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Senior Manager, Procurement Group, Dairy Commodity Risk Management

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Senior Brand Manager, Marketing, Global

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Senior Brand Manager, China Asia Pacific

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Sr Brand Mgr-Starbucks Doubleshot

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Brand Manager, Shopper Marketing

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Brand Manager, Teavana

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Brand Manager, Blended & Smoothies

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Brand Mgr-Adjacencies Innovation

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Brand Manager

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Brand Manager

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Brand Mgr-Home Coffee & Seasonal Mktg

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Brand Manager

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Brand Manager, Starbucks Reserve

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Manager & Designer, Product

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Manager, Digital Product & In-Store Digital & Starbucks Technology

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Manager, Sourcing

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AGENCY RELATIONSHIPS [20]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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