Staples, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/6/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Staples is a large office products company and a trusted source for office solutions. The company provides products, services and expertise in office supplies, copy & print, technology, facilities and breakroom supplies, and furniture. Staples invented the office superstore concept.

Note: Business Summary has been adapted from the Company's website.

Address: 500 Staples Dr, Framingham, MA 01702
Tel: (508) 253-5000
Tel: (800) 3STAPLE
Website: www.staples.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1986

EMPLOYEE COUNT

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ANNUAL SALES

$18,247,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $18,247 $18,764 $19,684 -2% -4%
Gross Profit $4,758 $4,907 $5,038 -3% -2%
Operating Income $-264 $713 $296 -137% 140%
Net Income $-1,497 $379 $135 -494% 180%
Gross Margin 26% 26% 25%
Operating Income Margin -1% 3% 1%
Net Income Margin -8% 2% 0%
Cash and Cash Equivalents $1,137 $825 $627
Total Debt $1,048 $1,031 $1,110
Total Assets $8,271 $10,172 $10,308
Total Liabilitites $4,583 $4,796 $5,003
Stakeholder's Equity $3,688 $5,376 $5,305

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-40% = -8.2% x 2.2 x x 2.2 x

CORPORATE FAMILY [2]

COMPETITORS [24]

BRANDS OWNED [5]

INDUSTRY CODES

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KEY CONTACTS [108]

Tel: (508) 253-5000

Tel: (800) 3STAPLE

NAME/EMAIL TITLE MORE INFO

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Chairman

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Vice Chairman & Chief Administrative Officer

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President & CEO

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CFO & EVP

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Chief Marketing Officer

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Chief Technology Officer

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President, Retail, North America

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Treasurer & SVP, Tax

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EVP, Contract & Director

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EVP, Human Resources

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EVP, Retail, US

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SVP, Finance, North America Delivery

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SVP, Staples Advantage

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SVP, East Coast Field Operations

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SVP, Staples Brand Group

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SVP, Real Estate

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SVP, Marketing & Merchandising & Online, Europe

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SVP, Merchandising & Online Marketplace

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Senior Vice President

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Regional Vice President, Sales & Operations

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VP, Environmental Affairs

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VP, Retail Merchandising

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VP, Global Sales & Marketing, Staples Brand Products

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VP, Marketing & E-Commerce, Staples Business Advantage

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VP, Stores & Online Marketing

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VP, Sales, Print & Marketing Services

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VP, Online Marketing

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Head, Strategic Account

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Head, Strategic Account

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Head, Communications, Retail & Online, Canada

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Head, Strategic Account

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Senior Director & General Manager, Staples Ship & Pack

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General Manager, New Business Unit

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Senior Director, Customer Experience & Merchandising Marketing

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Director, Product Management

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Director, Category & Field Marketing

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Director, Media & Marketing Operations

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Director, Supply Chain Operations Planning & Support

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Director, Solutions, Services & New Business Development

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Director, Own Brand Product Development

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Director, Product Management, Omni Channel

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Director, Field Sales, Catalog Furniture

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Director, E-Commerce Marketing

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Director, Public Relations

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Director, Technology Procurement & Contract Management

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Director, Sourcing, Global

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Director, Targeted Marketing

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Director, Content & Social Media Marketing

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Director, Digital Marketing

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Senior Manager, Online Marketing

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Senior Manager, Digital Marketing

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Senior Manager, Sourcing & Procurement

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Senior Manager, Membership Strategy & Innovation

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Senior Manager, Internal Com, Global

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Senior Manager, Digital Demand Generation & Online Marketing

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Senior Account Manager

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Account Manager

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Account Manager, Strategic

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Account Manager, Staples Advantage

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Account Manager, Commercial Print & Promotional Products

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Account Manager

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Account Manager

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Account Manager

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Project Manager, Benefits Communications

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Program Manager, Digital Marketing

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Program Manager, Digital Marketing

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Marketing Manager

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Program Manager, Email Strategy & Innovation

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Marketing Manager, Gift Cards & Alternative Payments Strategy

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Program Manager, Internal Communications

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Manager, Digital Marketing

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Manager, Marketing Project, Email Strategy & Innovation

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Manager, Digital Marketing

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Manager, Product Sales & Staples Brand Products

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Manager, Supply Chain Planning & Procurement

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Manager, Public Relations

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Manager, Digital Marketing Planning & Strategy

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Manager, Social Media Program

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Manager, Process

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Manager, Digital Marketing & Services

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Account Executive, Furniture

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Specialist, Marketing, Planning & Operations

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Senior Analyst, Contract Merchandising

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Analyst, Data Retail, Global

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Senior Partner, Human Resources Business

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Sales Enterprise Accounts

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Account Development Manager, Facility Solutions, Commercial Real Estate

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Senior Marketing Manager, Seasons & Customer Engagement

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AGENCY RELATIONSHIPS [8]

  AGENCY LOCATION PHONE EMPLOYEES  

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Austin, TX

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Newton, MA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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