Stanley Black & Decker, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/8/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Stanley Black & Decker, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Stanley Black & Decker is a diversified global provider of hand tools, power tools and related accessories, mechanical access solutions, electronic security solutions, engineered fastening systems and more, to the Construction & DIY; Industrial and Security Industries.

Note: Business Summary has been adapted from the Company's website.

Address: 1000 Stanley Dr, New Britain, CT 06053
Tel: (860) 225-5111
Fax: (860) 826-3213
Website: www.stanleyblackanddecker.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1843

EMPLOYEE COUNT

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ANNUAL SALES

$12,747,200,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2016 2017 CHANGE 2016 CHANGE  
Revenue $12,747 $11,406 $11,406 11% 2%
Gross Profit $4,778 $4,267 $4,267 11% 4%
Operating Income $1,444 $1,397 $1,397 3% 6%
Net Income $1,226 $965 $965 27% 9%
Gross Margin 37% 37% 37%
Operating Income Margin 11% 12% 12%
Net Income Margin 9% 8% 8%
Cash and Cash Equivalents $637 $1,131 $465
Total Debt $3,831 $3,827 $3,799
Total Assets $19,079 $15,634 $15,127
Total Liabilitites $10,782 $9,267 $9,316
Stakeholder's Equity $8,297 $6,367 $5,811

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
14% = 9.6% x 0.7 x x 2.3 x

CORPORATE FAMILY [5]

COMPETITORS [30]

BRANDS OWNED [18]

INDUSTRY CODES

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KEY CONTACTS [80]

Tel: (860) 225-5111

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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President & CEO

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President & COO

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CFO & EVP

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Chief Information Officer

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CMO, Tools & Storage, Global

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Chief Technology Officer

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President, Emerging Markets, Global & SVP

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President, STANLEY Security, Europe

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President, Mac Tools, North America

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President, Retail Sales, North America

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President, Global Indus, STANLEY Engineered Fastening

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President, Sales & Marketing

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Principal, Search

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General Counsel, Secretary & SVP

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Senior Vice President

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VP-Indus 4 0

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VP, Digital Technology

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VP, Digital Experience

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Vice President

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VP, Digital Marketing, Global

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VP, Marketing, Global Tools & Storage

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VP, Innovation & Technology, Global Tools & Storage

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VP, Marketing, Consumer & Pro Power Tools

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VP, Investor Relations

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VP, Communications

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VP, Channel Marketing

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VP, Marketing, Connected Systems

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VP, E-Commerce Sales & Marketing, Amazon

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VP, Human Resources, CDIY

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VP, Tools & Storage Industrial Design, Global

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VP, Investor & Government Relations

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VP, Government & Aerospace Verticals, Global Tools & Storage

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VP, Breakthrough Innovation

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Head, Sales Operations & Marketing

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Head, Brand Marketing, Europe, Australia & New Zealand

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Controller

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Sales Director

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Marketing Director

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Sales Director, ACE Hardware

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Director, Channel Marketing

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Director, Pricing, Global & Emerging Markets

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Director, Product Marketing & B+D Outdoor

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Director, Product Marketing, PTA

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Director, Corporate Motorsports Marketing

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Director, Product Assurance

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Director, Communications, Global

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Director, Global Strategic Marketing & Product Management, Infrastructure Solutions

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Director, Product Marketing

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Director, Product Marketing

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Director, Marketing, Strategy & Analysis, Global

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Director, Business Development, Tools & Storage, Global

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Senior Manager, Channel Marketing

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Senior Manager, Global Tools & Storage

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Account Manager, National

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Group Brand Manager, Strategic

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Brand Manager

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Marketing Manager, Corporate Brand Management

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Program Manager, Stanley Security

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Manager, Enterprise Content

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Manager, eBus

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Manager, Inside Sales

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Manager, Graphic Design Services

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Manager, Search Engine Marketing

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Manager, Digital Marketing

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Manager, Billing

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Associate Brand Manager, Power Tools & Accessories Group

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Associate Manager, Digital Marketing

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Specialist, Public Relations

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Specialist, Social Media

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Strategist, Group Brand

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Strategist, Group Brand, Craftsman

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Strategist, Brand

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Graphic Designer

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Grp Mgr-Product Mktg-DEWALT Cordless

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Senior Marketing Manager, Digital & Corporate Marketing, Global

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Group Manager, Strategic Media

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

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New York, NY

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Sandy Hook, CT

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Venezuela

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 20, 2018

Allison Nicolaidis CMO, Tools & Storage, Global

Craftsman tools are now at Lowe's

If you have some home improvement projects to tackle this summer, you may want to head to your local Lowe’s store, where you can now purchase Craftsman tools. The popular brand has been made available at Lowe’s as of May 14, and fulfills...

May 19, 2018

Australia: Stanley Black & Decker Receives Patent for 'Retractable tape rule assembly locking system'

Australia, May 19 -- Stanley Black & Decker Inc., Connecticut, U.S., has filed an application (2014201834) on March 28, 2014, for 'Retractable tape rule assembly locking system.' The patent is effective from March 28, 2014, till March 28,...

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Sandra Rojas - VP, Marketing

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