Stanley Black & Decker, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Kantar Media Spend
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This profile last updated 2/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Stanley Black & Decker, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Stanley Black & Decker is a diversified global provider of hand tools, power tools and related accessories, mechanical access solutions, electronic security solutions, engineered fastening systems and more, to the Construction & DIY; Industrial and Security Industries.

Note: Business Summary has been adapted from the Company's website.

Address: 1000 Stanley Dr, New Britain, CT 06053
Tel: (860) 225-5111
Fax: (860) 826-3213
Website: www.stanleyblackanddecker.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1843

EMPLOYEE COUNT

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ANNUAL SALES

$11,406,900,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2016 2016 2016 CHANGE 2016 CHANGE  
Revenue $11,406 $11,406 $11,171 2% 2%
Gross Profit $4,267 $4,267 $4,072 4% 4%
Operating Income $1,397 $1,397 $1,316 6% 6%
Net Income $965 $965 $883 9% 9%
Gross Margin 37% 37% 36%
Operating Income Margin 12% 12% 11%
Net Income Margin 8% 8% 7%
Cash and Cash Equivalents $1,131 $465 $1,131
Total Debt $3,827 $3,799 $3,827
Total Assets $15,634 $15,127 $15,634
Total Liabilitites $9,267 $9,316 $9,267
Stakeholder's Equity $6,367 $5,811 $6,367

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
15% = 8.5% x 0.7 x x 2.5 x

CORPORATE FAMILY [7]

COMPETITORS [30]

BRANDS OWNED [12]

INDUSTRY CODES

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KEY CONTACTS [80]

Tel: (860) 225-5111

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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President & CEO

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CFO & EVP

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Chief Information Officer

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CMO, Tools & Storage, Global

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Chief Technology Officer

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President, Emerging Markets, Global & SVP

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President, Stanley Access Technologies

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President, Mac Tools, North America

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President, Retail Sales, North America

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President, Global Indus, STANLEY Engineered Fastening

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President, Sales & Marketing

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Principal, Search

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General Counsel, Secretary & SVP

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VP, Sales, SWS

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VP, Digital Technology

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VP, Digital Experience

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VP, Global Digital Marketing, Stanley Black & Decker Inc., Corporate

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VP, Marketing, Hand Tools, Accessories & Storage

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VP, Innovation & Technology, Global Tools & Storage

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VP, Marketing, Consumer & Pro Power Tools

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VP, Investor Relations

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VP, Communications

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VP, Marketing, Connected Systems

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VP, Public Affairs

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VP, E-Commerce Sales & Marketing, Amazon

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VP, Human Resources, CDIY

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VP, Tools & Storage Industrial Design, Global

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VP, Investor & Government Relations

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VP, Government & Aerospace Verticals, Global Tools & Storage

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VP, Breakthrough Innovation

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Head, Email Marketing & CRM Strategy

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Head, Brand Marketing, Europe, Australia & New Zealand

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Sales Director

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Marketing Director

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Sales Director, ACE Hardware

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Producer, Digital

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Director, Channel Marketing

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Director, Licensing, DEWALT & Porter Cable

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Director, Pricing, Global & Emerging Markets

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Director, Product Marketing, B & D Outdoor

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Director, Corporate Motorsports Marketing

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Director, Business Development, Digital Products & E-Commerce

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Director, Global Strategic Marketing & Product Management, Infrastructure Solutions

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Director, Product Marketing

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Director, Product Marketing

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Director, Marketing, Strategy & Analysis, Global

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Director, Business Development, Tools & Storage, Global

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Senior Manager, Digital Marketing, DEWALT

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Senior Manager, Channel Marketing

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Senior Manager, Global Tools & Storage

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Group Brand Manager, Strategic

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Brand Manager

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Communications Manager, Emerging Markets, Global

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Marketing Manager, Corporate Brand Management

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Manager, Media, HTAS

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Manager, Search Engine Marketing

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Manager, Digital Marketing

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Manager, Social Media, Global Tools & Storage

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Associate Brand Manager, Power Tools & Accessories Group

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Specialist, Public Relations

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Strategist, Group Brand, Craftsman

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Analyst, Digital Experience

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Senior Marketing Manager, Digital & Corporate Marketing, Global

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Group Manager, Strategic Media

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AGENCY RELATIONSHIPS

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New York, NY

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New York, NY

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New York, NY

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Sandy Hook, CT

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Venezuela

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COMPANY NEWS

February 19, 2018

Tim Perra VP, Public Affairs

East Longmeadow factory grows workforce, will start making Craftsman tools

EAST LONGMEADOW -- Local workers will once again make Craftsman tools here in the Pioneer Valley. Stanley Black & Decker , which bought the Craftsman brand from ailing Sears in January 2017 for $775 million, will likely start making...

February 18, 2018

Jeffery D. Ansell Senior Vice President

Stanley Black & Decker (SWK) Releases Quarterly Earnings Results, Beats Expectations By $0.04 EPS

Stanley Black & Decker (NYSE:SWK) issued its earnings results on Wednesday, January 24th. The industrial products company reported $2.18 earnings per share (EPS) for the quarter, topping the Thomson Reuters’ consensus estimate of $2.14 by...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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