Stanley Black & Decker, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/18/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Stanley Black & Decker, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Stanley Black & Decker is a diversified global provider of hand tools, power tools and related accessories, mechanical access solutions, electronic security solutions, engineered fastening systems and more, to the Construction & DIY; Industrial and Security Industries.

Note: Business Summary has been adapted from the Company's website.

Address: 1000 Stanley Dr, New Britain, CT 06053
Tel: (860) 225-5111
Fax: (860) 826-3213
Website: www.stanleyblackanddecker.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1843

EMPLOYEE COUNT

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ANNUAL SALES

$12,747,200,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2016 2017 CHANGE 2016 CHANGE  
Revenue $12,747 $11,406 $11,406 11% 2%
Gross Profit $4,778 $4,267 $4,267 11% 4%
Operating Income $1,444 $1,397 $1,397 3% 6%
Net Income $1,226 $965 $965 27% 9%
Gross Margin 37% 37% 37%
Operating Income Margin 11% 12% 12%
Net Income Margin 9% 8% 8%
Cash and Cash Equivalents $637 $1,131 $465
Total Debt $3,831 $3,827 $3,799
Total Assets $19,079 $15,634 $15,127
Total Liabilitites $10,782 $9,267 $9,316
Stakeholder's Equity $8,297 $6,367 $5,811

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
14% = 9.6% x 0.7 x x 2.3 x

CORPORATE FAMILY [5]

COMPETITORS [30]

BRANDS OWNED [18]

INDUSTRY CODES

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KEY CONTACTS [78]

Tel: (860) 225-5111

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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President & CEO

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CFO & EVP

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Chief Information Officer

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CMO, Tools & Storage, Global

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Chief Marketing Officer

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Chief Technology Officer

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Chief Technology Officer

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Pres/COO-Sargent & Greenleaf

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President, Emerging Markets, Global & SVP

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President, STANLEY Security, Europe

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President, Mac Tools, North America

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President, Retail Sales, North America

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President, Global Indus, STANLEY Engineered Fastening

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President, Sales & Marketing

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Principal, Search

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General Counsel, Secretary & SVP

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Senior Vice President

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VP, Sales, SWS

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VP-Indus 4.0

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VP, Corporate Taxes

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VP, Data Analytics

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VP, Digital Technology

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VP, Digital Experience

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VP-Digital Product Security

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Vice President

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VP, Global Digital Marketing

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VP-Mktg-Tools & Storage

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VP, Marketing, Consumer & Pro Power Tools

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VP, Investor Relations

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VP, Communications

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VP, Channel Marketing

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VP, Marketing, Connected Systems

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VP, Public Affairs

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VP, E-Commerce Sales & Marketing, Amazon

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VP-Indus & Automotive Tools

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VP, Human Resources, CDIY

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VP-Global Tools & Storage Indus Design

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VP, Government & Aerospace Verticals, Global Tools & Storage

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VP, Breakthrough Innovation

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Head, Sales Operations & Marketing

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Head, Brand Marketing, Europe, Australia & New Zealand

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Sales Director

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Sales Director

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Marketing Director

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Sales Director, ACE Hardware

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Dir-Digital Mktg & Corp

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Director, Internal Communications

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Director, Pricing, Global & Emerging Markets

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Director, Product Marketing, PTA

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Director, Corporate Motorsports Marketing

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Director, Product Assurance

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Director, Product Marketing

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Director, Marketing, Strategy & Analysis

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Dir-Bus Dev-Tools & Storage

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Senior Manager, Search Engine Marketing

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Account Manager, National

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Group Brand Manager, Strategic

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Marketing Manager, Corporate Brand Management

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Program Manager, Stanley Security

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Mgr-Enterprise Web Content

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Manager, eBus

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Manager, Inside Sales

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Manager, Graphic Design Services

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Manager, Digital Marketing

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Manager, Billing

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Associate Brand Manager, Power Tools & Accessories Group

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Associate Manager, Digital Marketing

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Senior Strategist, Social Media

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Specialist, Social Media

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Strategist, Group Brand

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Strategist, Group Brand, Craftsman

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Strategist, Brand

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Graphic Designer

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Coordinator, Traffic

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Grp Mgr-Product Mktg-DEWALT Cordless

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Grp Mgr-Channel-PTE

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Group Manager, Strategic Media

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AGENCY RELATIONSHIPS [6]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

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New York, NY

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Sandy Hook, CT

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Allentown, PA

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Venezuela

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COMPANY NEWS

October 20, 2018

Brokerages Anticipate Stanley Black & Decker, Inc. (SWK) Will Announce Quarterly Sales of $3.59 Billion

Posted by James Quigley on Oct 20th, 2018 // No Comments Equities analysts predict that Stanley Black & Decker, Inc. (NYSE:SWK) will report sales of $3.59 billion for the current fiscal quarter, Zacks Investment Research reports. Six analysts...

October 18, 2018

James M. Loree President & CEO
Timothy Perra VP, Public Affairs

Stanley Black & Decker Contributes Up To $150,000 for Hurricane Relief and Rebuilding Efforts

NEW BRITAIN, Conn., Oct. 18, 2018 /PRNewswire/ -- In the wake of one of the largest and most destructive hurricanes to ever hit the continental United States, Stanley Black & Decker (NYSE: SWK) today announced a commitment of up to $150,000 for...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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