Sprint Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/5/19.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Sprint Corporation offers a comprehensive range of wireless and wire line communications services to consumers, businesses and government users. The company develops, engineers and deploys innovative technologies.

Note: Business Summary has been adapted from the Company's website.

Address: 6200 Sprint Pkwy, Overland Park, KS 66251
Tel: (913) 624-6000
Tel: (855) 848-3280
Fax: (703) 433-4343
Website: www.sprint.com/
General Email: investor.relations@sprint.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1899

EMPLOYEE COUNT

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ANNUAL SALES

$33,347,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended March.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $33,347 $32,180 $34,532 3% -6%
Gross Profit $18,409 $16,946 $15,563 8% 8%
Operating Income $1,764 $310 $-1,895 469% -116%
Net Income $-1,206 $-1,995 $-3,345 -39% -40%
Gross Margin 55% 52% 45%
Operating Income Margin 5% 0% -5%
Net Income Margin -3% -6% -9%
Cash and Cash Equivalents $2,870 $2,641 $4,010
Total Debt $40,914 $33,958 $33,642
Total Assets $85,123 $78,975 $82,841
Total Liabilitites $66,315 $59,192 $61,131
Stakeholder's Equity $18,808 $19,783 $21,710

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-6% = -3.6% x 0.4 x x 4.5 x

CORPORATE FAMILY [3]

COMPETITORS [6]

BRANDS OWNED [9]

INDUSTRY CODES

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KEY CONTACTS [96]

Tel: (913) 624-6000

Tel: (855) 848-3280

NAME/EMAIL TITLE MORE INFO

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Chief Executive Officer

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Chief Financial Officer

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Chief Information Officer

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Chief Marketing Officer

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President, Arkansas

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President, East Area

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Pres-1Million Project Foundation

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Regional President

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Pres-Natl Sls, Strategy & Ops

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President, Sprint Works, Affinity & Strategic Partnerships

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President, Mountain Southwest Region

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Regional President

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COO, Assurance Wireless

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Sr VP-Handset Leasing & Insurance Bus

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SVP, Product

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SVP, Acquisition Marketing

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SVP, Corporate Communications

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VP & Gen Mgr-Wireline Bus Unit

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VP, Digital Marketing

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Vice President

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VP, Technology

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VP, Business Marketing & Consumer Affinities

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VP-Natl Retailers, Consumer & Distr Strategy

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VP-Branded Channel

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VP, Business Solutions & Public Sector

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VP, Product Engineering & Development

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VP, Retail, National

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Head-IOT Solutions

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Group Director, Strategy

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Dir-Sourcing & Mgr

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Director, Multicultural Brand & Advertising

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Director, Dealer Performance Management & Accounts, National

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Director, Regional Marketing

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Director, Retail Communications & Marketing Services

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Director, Advertising

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Director, Wholesale Product & Device Solutions

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Director, Device Portfolio Strategy

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Senior Brand Manager

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Senior Manager, Brand Strategy & Marketing

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Senior Manager, Advertising

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Senior Manager, Sponsorship Advertising

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Senior Manager, Brand Strategy

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Senior Manager, Product Marketing

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Brand Manager

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Program Mgr-Adv-Sprint Nextel

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Marketing Manager, IV

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Marketing Manager

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Marketing Manager

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Communications Manager

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Communications Manager

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Marketing Manager, National

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Marketing Manager

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Marketing Manager

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Mktg Mgr-Multi Channel & Acq

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Marketing Manager, Paid Search

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Marketing Communications Manager

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Marketing Manager, Base Marketing

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Mgr-Project & Program & Analyst-Digital Optimization

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Mgr-Sls Ops-Emerging Channels

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Manager, Sprint Business Development, Machine, to, Machine Sales

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Manager, Broadcast Traffic

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Mgr-Bus Resource & Dev

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Manager, Business Relationship

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Mgr-Bus Mktg-Sprint Nextel

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Manager

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Manager, Business Continuity

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Manager, Hispanic Marketing, Sprint Nextel

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Manager, Advertising

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Mgr-Bus Dev-Sprint Nextel

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Manager, Small Business Marketing

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Mgr-Media-Boost Mobile, Hispanic & Field Mktg

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Manager, Indirect Communications, National

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Manager, Hispanic Marketing

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Manager, Product Communications & Packaging

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Manager, Digital Media

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Manager, Sourcing & Contracts

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Specialist, Marketing Communications, Sprint Nextel

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Senior Communications Manager

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Representative, Customer Service

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Sr Mktg Mgr-Strategic Mktg & Brand Mgmt-Sprint Nextel

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AGENCY RELATIONSHIPS [13]

  AGENCY LOCATION EMPLOYEES  

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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