Sprint Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/12/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Sprint Corporation offers a comprehensive range of wireless and wire line communications services to consumers, businesses and government users. The company develops, engineers and deploys innovative technologies.

Note: Business Summary has been adapted from the Company's website.

Address: 6200 Sprint Pkwy, Overland Park, KS 66251
Tel: (913) 624-6000
Tel: (855) 848-3280
Fax: (703) 433-4343
Website: www.sprint.com/
General Email: investor.relations@sprint.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1899

EMPLOYEE COUNT

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ANNUAL SALES

$33,347,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended March.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2013 2016 CHANGE 2015 CHANGE  
Revenue $32,180 $34,532 $16,891 -6% 104%
Gross Profit $16,946 $15,563 $7,114 8% 118%
Operating Income $310 $-1,895 $-970 -116% 95%
Net Income $-1,995 $-3,345 $-1,860 -40% 79%
Gross Margin 52% 45% 42%
Operating Income Margin 0% -5% -5%
Net Income Margin -6% -9% -11%
Cash and Cash Equivalents $2,641 $4,010 $6,364
Total Debt $33,958 $33,642 $33,011
Total Assets $78,975 $82,841 $86,095
Total Liabilitites $59,192 $61,131 $60,511
Stakeholder's Equity $19,783 $21,710 $25,584

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-10% = -6.2% x 0.4 x x 4.0 x

CORPORATE FAMILY [3]

COMPETITORS [6]

BRANDS OWNED [9]

INDUSTRY CODES

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KEY CONTACTS [116]

Tel: (913) 624-6000

Tel: (855) 848-3280

NAME/EMAIL TITLE MORE INFO

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President & CEO

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Chief Financial Officer

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Finance Director

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Chief Operating Officer

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Chief Marketing Officer

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Chief Procurement Officer

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Chief Sales Officer, Tele Sales

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Chief Technology Officer

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Chief Digital Officer

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President, South Area, Sprint Business

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President, Arkansas

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President, Central & Northeast Areas

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President, Michigan, Kentucky & Indiana Regional

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President, West

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President, Enterprise Solutions

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President, Wholesale, Affiliates & Strategic Partnerships

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Area President, South

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President, 1Million Project

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Regional President, Enterprise

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President, Mountain Southwest Region

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Regional President

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Regional President

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COO, Assurance Wireless

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COO, Technology

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General Counsel & SVP

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SVP, Human Resources

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SVP, Leasing

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SVP, Human Resources

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SVP, National Partner Sales, Channel Strategy & Sales

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SVP, Product

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SVP, Acquisition Marketing

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SVP, Corporate Communications

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VP & General Manager, Wireline Business Unit, Global

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VP & General Manager, Distribution

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VP, Law

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VP, Digital Marketing & E-Commerce

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Vice President

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VP, Product Engineering & Development

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VP, Marketing Strategy & CI

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VP, Retail, National

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Head, Business Development

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General Manager, IOT Business Unit

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General Manager, Marketing

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Group Director, Strategy

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Director, Multicultural Brand & Advertising

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Director, Dealer Performance Management & Accounts, National

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Director

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Director, Retail Sales

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Director, National Retail, West Region

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Director, Indirects

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Director, Retail Market, National

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Director, Retail Communications & Marketing Services

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Director, Device Portfolio Strategy

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Senior Manager, Product Marketing

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Senior Manager, Sponsorship Marketing

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Senior Manager, Sponsorship Advertising

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Senior Manager, Corporate Communications, 4G, Enterprise Sales, Wholesale & New Ventures

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Senior Manager, Product Marketing

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Brand Manager

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Brand Manager, Multicultural

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Marketing Manager, IV

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Marketing Manager

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Communications Manager

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Communications Manager

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Product Manager, On Device Monetization

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Marketing Manager, National

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Marketing Manager

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Marketing Communications Manager

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Product Manager

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Marketing Manager, Base Marketing

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Communications Manager

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Manager, Project & Program & Analyst, Digital Data

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Manager, Advertising Program, Sprint Nextel

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Manager, Sales Operations & Consumer

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Manager, Social Marketing & Insights, YellowFan Studios

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Manager, Sprint Business Development, Machine, to, Machine Sales

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Manager, Broadcast Traffic

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Manager, Device Development

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Manager, Marketing Communications

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Manager, Digital Marketing

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Manager, Business Relationship

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Manager, Social Media Marketing

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Manager

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Manager, Retail Channel Marketing & Merchandising

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Manager, Hispanic Marketing

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Manager, Business Development

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Manager, Small Business Marketing

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Manager, Affinity Marketing

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Manager, Media

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Manager, SMB Branch

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Manager, Indirect Communications, National

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Manager, Hispanic Marketing

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Manager, Product Communications & Packaging

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Manager, Brand Strategy

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Manager, Digital Media

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Manager, Sourcing & Contracts

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Specialist, Marketing Communications, Sprint Nextel

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Analyst, Marketing Business

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Planner, Strategic

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Senior Communications Manager

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Regional Marketing Manager

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Representative, Customer Service

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Senior Marketing Manager, Strategic Marketing & Brand Management

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AGENCY RELATIONSHIPS [12]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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Chicago, IL

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Coconut Grove, FL

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New York, NY

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Overland Park, KS

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Lawrence, KS

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Atlanta, GA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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