Sprint Corporation Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 8/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Sprint Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Sprint Corporation offers a comprehensive range of wireless and wire line communications services to consumers, businesses and government users. The company develops, engineers and deploys innovative technologies.

Note: Business Summary has been adapted from the Company's website.

Address: 6200 Sprint Pkwy, Overland Park, KS 66251
Tel: (913) 624-6000
Tel: (855) 848-3280
Fax: (703) 433-4343
Website: www.sprint.com/
General Email: investor.relations@sprint.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1899

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$33,347,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended March.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $33,347 $32,180 $34,532 3% -6%
Gross Profit $18,409 $16,946 $15,563 8% 8%
Operating Income $1,764 $310 $-1,895 469% -116%
Net Income $-1,206 $-1,995 $-3,345 -39% -40%
Gross Margin 55% 52% 45%
Operating Income Margin 5% 0% -5%
Net Income Margin -3% -6% -9%
Cash and Cash Equivalents $2,870 $2,641 $4,010
Total Debt $40,914 $33,958 $33,642
Total Assets $85,123 $78,975 $82,841
Total Liabilitites $66,315 $59,192 $61,131
Stakeholder's Equity $18,808 $19,783 $21,710

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-6% = -3.6% x 0.4 x x 4.5 x

CORPORATE FAMILY [3]

COMPETITORS [6]

BRANDS OWNED [9]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [102]

Tel: (913) 624-6000

Tel: (855) 848-3280

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Executive Chairman

Sign In   or    Start Trial to View

Chief Executive Officer

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

Chief Information Officer

Sign In   or    Start Trial to View

Chief Marketing Officer

Sign In   or    Start Trial to View

Chief Legal Officer & Chief Compliance Officer

Sign In   or    Start Trial to View

Chief Strategy Officer & Chief Business Development Officer

Sign In   or    Start Trial to View

Chief Procurement Officer

Sign In   or    Start Trial to View

Chief Technology Officer

Sign In   or    Start Trial to View

Chief Human Resources Officer

Sign In   or    Start Trial to View

Chief Digital Officer

Sign In   or    Start Trial to View

President, Arkansas

Sign In   or    Start Trial to View

President, East Area

Sign In   or    Start Trial to View

Regional President

Sign In   or    Start Trial to View

Regional President

Sign In   or    Start Trial to View

President, National Sales, Sales Strategy & Operations

Sign In   or    Start Trial to View

President, Sprint Works, Affinity & Strategic Partnerships

Sign In   or    Start Trial to View

President, Mountain Southwest Region

Sign In   or    Start Trial to View

Regional President

Sign In   or    Start Trial to View

Regional President

Sign In   or    Start Trial to View

COO, Assurance Wireless

Sign In   or    Start Trial to View

SVP, Leasing

Sign In   or    Start Trial to View

SVP, Corporate Communications

Sign In   or    Start Trial to View

SVP, Product

Sign In   or    Start Trial to View

SVP, Acquisition Marketing

Sign In   or    Start Trial to View

SVP, Corporate Communications

Sign In   or    Start Trial to View

VP & General Manager, Wireline Business Unit, Global

Sign In   or    Start Trial to View

VP, Law

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

VP, Digital Marketing & E-Commerce

Sign In   or    Start Trial to View

VP, Prepaid Field Sales, Distribution & Operations

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

VP, Technology

Sign In   or    Start Trial to View

VP, Business Marketing & Consumer Affinities

Sign In   or    Start Trial to View

VP, Strategy

Sign In   or    Start Trial to View

VP-Brand, Adv & Social

Sign In   or    Start Trial to View

VP, Business Solutions & Public Sector

Sign In   or    Start Trial to View

VP, Product Engineering & Development

Sign In   or    Start Trial to View

VP, Retail, National

Sign In   or    Start Trial to View

General Manager, IOT Business Unit

Sign In   or    Start Trial to View

Group Director, Strategy

Sign In   or    Start Trial to View

Director, Multicultural Brand & Advertising

Sign In   or    Start Trial to View

Dir-Dealer Performance Mgmt & Natl Accts-Natl

Sign In   or    Start Trial to View

Director, Regional Marketing

Sign In   or    Start Trial to View

Director, Leasing Portfolio & Insurance Strategy

Sign In   or    Start Trial to View

Director, Retail Sales

Sign In   or    Start Trial to View

Director, Indirect

Sign In   or    Start Trial to View

Director, Retail Communications & Marketing Services

Sign In   or    Start Trial to View

Director, Advertising

Sign In   or    Start Trial to View

Director, Wholesale Product & Device Solutions

Sign In   or    Start Trial to View

Director, Device Portfolio Strategy

Sign In   or    Start Trial to View

Senior Manager, Brand Strategy & Marketing

Sign In   or    Start Trial to View

Senior Manager, Sponsorship Advertising

Sign In   or    Start Trial to View

Senior Brand Manager

Sign In   or    Start Trial to View

Senior Manager, Corporate Communications, 4G, Enterprise Sales, Wholesale & New Ventures

Sign In   or    Start Trial to View

Senior Manager, Brand Strategy

Sign In   or    Start Trial to View

Senior Manager, Product Marketing

Sign In   or    Start Trial to View

Sr Mgr-Product Mktg-Boost Mobile

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Program Manager, Advertising

Sign In   or    Start Trial to View

Marketing Manager, IV

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Marketing Manager, National

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Marketing Communications Manager

Sign In   or    Start Trial to View

Mktg Mgr-Multi Channel, CRM, Digital & Sponsorships

Sign In   or    Start Trial to View

Marketing Communications Manager

Sign In   or    Start Trial to View

Marketing Manager, Base Marketing

Sign In   or    Start Trial to View

Mgr-Project & Program & Analyst-Digital Optimization

Sign In   or    Start Trial to View

Manager, Sales Operations & Consumer

Sign In   or    Start Trial to View

Manager, Sprint Business Development, Machine, to, Machine Sales

Sign In   or    Start Trial to View

Manager, Broadcast Traffic

Sign In   or    Start Trial to View

Manager, Device Development

Sign In   or    Start Trial to View

Manager, Digital Optimization & Analytics

Sign In   or    Start Trial to View

Manager, Advertising

Sign In   or    Start Trial to View

Manager, Business Relationship

Sign In   or    Start Trial to View

Manager, Field Marketing

Sign In   or    Start Trial to View

Manager, Business Marketing

Sign In   or    Start Trial to View

Manager, Retail Promotions

Sign In   or    Start Trial to View

Manager, Sourcing

Sign In   or    Start Trial to View

Manager, Marketing Research

Sign In   or    Start Trial to View

Manager

Sign In   or    Start Trial to View

Manager, Business Continuity

Sign In   or    Start Trial to View

Manager, Hispanic Marketing

Sign In   or    Start Trial to View

Manager, Advertising

Sign In   or    Start Trial to View

Manager, Business Development

Sign In   or    Start Trial to View

Manager, Small Business Marketing

Sign In   or    Start Trial to View

Manager, Media

Sign In   or    Start Trial to View

Manager, Indirect Communications, National

Sign In   or    Start Trial to View

Manager, Hispanic Marketing

Sign In   or    Start Trial to View

Manager, Product Communications & Packaging

Sign In   or    Start Trial to View

Manager, Digital Media

Sign In   or    Start Trial to View

Manager, Sourcing & Contracts

Sign In   or    Start Trial to View

Specialist, Marketing Communications, Sprint Nextel

Sign In   or    Start Trial to View

Analyst, Marketing Business

Sign In   or    Start Trial to View

Senior Communications Manager

Sign In   or    Start Trial to View

Representative, Customer Service

Sign In   or    Start Trial to View

Senior Marketing Manager, Strategic Marketing & Brand Management

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [13]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Coconut Grove, FL

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Overland Park, KS

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Kansas City, MO

Sign In   or    Start Trial to View

Atlanta, GA

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Lawrence, KS

Sign In   or    Start Trial to View

Washington, DC

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 18, 2018

Sprint Store at Charles Pointe Under New Ownership; Building Customer Base in Area

By Julie Perine on August 18, 2018 Under new ownership since May 1, the Sprint store on Conference Center Way in Charles Pointe is a relatively new business. District Manager Justin Humphrey said the store is Sprint’s third in Bridgeport; the...

August 17, 2018

U.S. Patents Awarded to Inventors in Kansas (Aug. 17)

ALEXANDRIA, Va., Aug. 17 -- The following federal patents were awarded to inventors in Kansas.***Sprint Spectrum Assigned Patent for Controlling Relay-UE OperationALEXANDRIA, Va., Aug. 16 -- Sprint Spectrum, Overland Park, Kansas, has been assigned...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com