Southwest Airlines Co. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/26/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Southwest Airlines is a low-fare carrier offering a reliable product with exemplary customer service. It is known for its commitment to the triple bottom line of Performance, People, and Planet.

Note: Business Summary has been adapted from the Company's website.

Address: 2702 Love Field Dr, Dallas, TX 75235-1908
Tel: (214) 792-4000
Tel: (800) 435-9792
Fax: (214) 792-5015
Website: https://www.southwest.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1971

EMPLOYEES

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ANNUAL SALES

$20,425,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $20,425 $19,820 $18,605 3% 6%
Gross Profit $14,293 $13,795 $10,928 3% 26%
Operating Income $3,760 $4,116 $2,225 -8% 84%
Net Income $2,244 $2,181 $1,136 2% 91%
Gross Margin 69% 69% 58%
Operating Income Margin 18% 20% 11%
Net Income Margin 10% 11% 6%
Cash and Cash Equivalents $1,680 $1,583 $1,282
Total Debt $3,387 $3,178 $2,692
Total Assets $23,286 $21,312 $19,723
Total Liabilitites $14,845 $13,954 $12,948
Stakeholder's Equity $8,441 $7,358 $6,775

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
26% = 11.0% x 0.9 x x 2.8 x

CORPORATE FAMILY [0]

COMPETITORS [11]

BRANDS OWNED [3]

INDUSTRY CODES

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KEY CONTACTS [101]

Tel: (214) 792-4000

Tel: (800) 435-9792

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Vice Chairman

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President

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CFO & EVP

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COO & EVP

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Chief Information Officer

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CMO & VP

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Chief Communications Officer & VP

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Chief Revenue Officer & EVP

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Corporate Secretary, SVP & General Counsel

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Treasurer & SVP, Finance

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EVP, Corporate Services

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EVP, Daily Operations

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SVP, Ground Operations & Provisioning

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SVP, Operations

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Managing Director, Network Planning

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Managing Director, Business Development

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Managing Director, Culture

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Managing Director, Marketing

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Managing Director, Government Affairs

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VP & Controller

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VP, Southwest Airlines University

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VP, Cargo & Charters

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VP, Flight Operations

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VP, Marketing

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VP, Internal Audit

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VP, Corporate Strategy

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VP, NOC

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VP, Safety & Security

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VP, Operational Strategies & Performance

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VP, Governmental Affairs

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VP-Corp Delivery-Comml, Customer & Ground Ops

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VP, Operational Coordination

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Vice President

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VP, Technology

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VP, Airport Affairs

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VP, Maintenance Operations

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VP, Customer Relations & Rapid Rewards

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VP, Business Transformation Solutions, Operations & Enterprise Management

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VP-Aircraft Technical Ops

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VP, Diversity & Inclusion

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VP, Customer Support & Services

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VP, Strategy, Technology & Change Leadership

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VP, Revenue Management & Pricing

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VP, People

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Senior Director, Loyalty, Products & Partnerships

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Senior Director, Technology, Digital & Loyalty

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Senior Director, Social Business

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Senior Director, Communications

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Senior Director, Marketing Communications

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Director, Ground Operations, Central Baggage Services

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Director, Customer Engagement & Partnership Marketing

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Dir-Community Programs & Engagement

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Director, Marketing Solutions

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Director, Organizational Change

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Director, Technology

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Director, Cargo Sales

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Director, Brand Communications

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Director, Customer Experience

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Senior Manager, National Accounts

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Senior Manager, Network Planning & Performance

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Senior Manager, Marketing Business Performance & Sale Planning

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Senior Manager, Digital Optimization

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Senior Manager, Community Outreach

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Senior Manager, Loyalty Strategy & Development

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Senior Manager, Marketing Department Planning & Operations

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Senior Manager, Technology, Southwest.com

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Senior Manager, Corporate Relations, National

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Senior Manager

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Senior Project Manager

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Account Manager, Business Development, National

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Product Manager, Online Marketing

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Mgr-Co-Brand Mktg

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Manager, Station

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Manager, Culture Services

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Manager, Community Outreach

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Manager, Online Marketing

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Manager, Social Business

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Manager, Packages & Ancillary Products

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Manager, Business Transformation Solutions, Crew

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Associate Manager, Customer Communications Strategy

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Assistant Manager, Strategic Partnerships, National

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Assistant Manager, Digital Strategy

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Senior Strategist, Media

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Senior Specialist, Commercial Communications

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Senior Specialist, Communications

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Specialist, Communications Measurement & Analytics

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Specialist, Social Care

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Specialist, Knowledge Management

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Specialist, Communications

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Specialist, Communications

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Specialist, Customer Relations Department

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Designer, UX

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Coordinator, Customer Service, Network Operations Control

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Associate Marketing Manager

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Senior Partner, Human Resources Business

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Senior Marketing Manager

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Representative, Customer Relations

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Senior Partner, Human Resources Business

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Associate Marketing Manager

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Marketing Customer Engagement

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AGENCY RELATIONSHIPS [10]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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Austin, TX

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Los Angeles, CA

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Chicago, IL

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Seattle, WA

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New York, NY

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El Segundo, CA

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New York, NY

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Seattle, WA

ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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