Six Flags Entertainment Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/14/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Six Flags Entertainment Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Six Flags Entertainment Corporation owns and operates regional theme parks and water parks, and is one of the largest regional theme park operators in the world.

Note: Business Summary has been adapted from the Company's website.

Address: 924 Ave J East, Grand Prairie, TX 75050
Tel: (972) 595-5000
Website: https://www.sixflags.com/
General Email: investors@sftp.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1961

EMPLOYEE COUNT

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ANNUAL SALES

$1,359,074,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $1,359 $1,319 $1,263 3% 4%
Gross Profit $1,248 $1,209 $1,163 3% 3%
Operating Income $469 $321 $355 46% -9%
Net Income $273 $118 $154 131% -23%
Gross Margin 91% 91% 92%
Operating Income Margin 34% 24% 28%
Net Income Margin 20% 8% 12%
Cash and Cash Equivalents $77 $141 $99
Total Debt $2,021 $1,653 $1,505
Total Assets $2,456 $2,487 $2,428
Total Liabilitites $2,467 $2,188 $1,968
Stakeholder's Equity $-505 $-186 $24

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-54% = 20.1% x 0.6 x x -4.9 x

CORPORATE FAMILY [2]

COMPETITORS [4]

BRANDS OWNED [29]

INDUSTRY CODES

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KEY CONTACTS [50]

Tel: (972) 595-5000

NAME/EMAIL TITLE MORE INFO

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Chairman, President & CEO

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Chief Financial Officer

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President, Park

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President, Park

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General Counsel

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Treasurer & SVP, Investor Relations

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SVP, Human Resources

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Senior Vice President

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SVP, In Park Services

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SVP, Park Operations, East Coast

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SVP, Marketing & Sales

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SVP, Strategic Planning & Analysis

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VP, Strategic Marketing & Partnerships, North America

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VP, Communications

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Corporate VP, Sales & Marketing

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VP, Marketing Partnerships & Promotions

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VP, Design

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VP, Insights & Interactive Marketing

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VP, Corporate Alliances

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VP, Sales Strategy

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General Manager, Six Flags Great Escape Lodge & White Water Bay

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Mktg Dir-Six Flags Over Texas

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Marketing Director

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Marketing Director, Six Flags Atlanta Properties

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Director, Operations

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Director

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Director, Sales & Marketing, New England

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Director, International Licensing & Retail Brand Management

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Director, Corporate & Advertising

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Director, Human Resources

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Director, Communications, Six Flags Fiesta Texas

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Director, Marketing & Sales

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General Sales Manager

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Product Manager, Digital Media & Mobile

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Communications Manager

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Marketing Manager

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Mktg Mgr-Six Flags Discovery Kingdom

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Marketing Manager

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Manager, Advertising Production

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Manager, Interactive Marketing

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Supervisor, Marketing, Six Flags Discovery Kingdom

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Graphic Designer & Planner, Sales

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Planner

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Analyst, Marketing, Six Flags Magic Mountain

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Coordinator, Marketing Event

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Corporate Director, Interactive

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Representative, Special Events & Promotions Sales, Six Flags Great Adventure

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Executive, Tour & Travel

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Corporate Director, Learning & Development

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Promotions Mgr-Six Flags Over Texas

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Dallas, TX

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Overland Park, KS

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 20, 2018

James W.P. Reid-Anderson Chairman, President & CEO

Six Flags Entertainment (SIX) Receiving Somewhat Positive Press Coverage, Accern Reports

Headlines about Six Flags Entertainment (NYSE:SIX) have trended somewhat positive on Monday, according to Accern. Accern identifies positive and negative press coverage by analyzing more than 20 million blog and news sources in real-time. Accern...

August 17, 2018

Apocalypse: The Last Stand to Meet Its Demise on September 8th at Six Flags America

© Six Flags AmericaThe end is near for Apocalypse: The Last Stand at Six Flags America, as the theme park has announced that it will close for good on September 8th, 2018. The stand-up roller coaster opened at Six Flags America in 2012 and has...

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Sandra Rojas - VP, Marketing

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