Sephora USA Inc Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Sephora USA Inc FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Sephora is a visionary beauty-retail concept with a unique, open-sell environment featuring an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, smilecare, and haircare, in addition to the company's own private label. Sephora.com is the foremost beauty site on the Internet. Sephora.com is a leading digital brand and offers mobile and social media initiatives.

Note: Business Summary has been adapted from the Company's website.

Address: 525 Market St 32nd Fl, San Francisco, CA 94105-2708
Tel: (415) 284-3300
Tel: (877) 737-4672
Fax: (415) 284-3434
Website: www.sephora.com
General Email: customerservice@cs.sephora.com

EMAIL PROFILE

mail

STATISTICS

CORPORATE FAMILY [7]

COMPETITORS [2]

INDUSTRY CODES

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KEY CONTACTS [75]

Tel: (415) 284-3300

Tel: (877) 737-4672

NAME/EMAIL TITLE MORE INFO

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Chief Information Officer

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Chief Merchandising Officer

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President & CEO, Americas

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CFO, France

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EVP, Human Resources & Education

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Exec VP-Omni Retail

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SVP, Stores

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SVP, Merchandising

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SVP, Marketing & Brand

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VP & Executive Creative Director

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VP, Sephora Innovation Lab

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VP, Digital Product

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VP, CRM & Analytics

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VP, Mobile & Store Digital Technology

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VP, Product Development & Brand Marketing

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VP, Digital Marketing & Media

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VP, Public Relations & Event Marketing

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VP, Loyalty

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VP & Deputy Manager, Merchandising, Skin & Haircare

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Director & Head, E-Commerce Merchandising, Canada

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Head, Strategy

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General Manager, DotCA & Senior Director

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Senior Director, Subscription & Sampling Innovation

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Senior Director, Media Activation & Optimization

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Senior Director, Internal Branding

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Senior Director, Business Development & Merchandising Strategy

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Sr Dir-Mktg, Campaigns & Content

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Senior Director, Sephora Innovation Lab

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Senior Director, Retention Marketing

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Senior Director, Brand Education & Artistry

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Regional Director

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Senior Producer, Art

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Marketing Director, Campaign & Content

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Mktg Dir-Loyalty

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Art Director

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Director, Brand Marketing, Color

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Director, Marketing, SEPHORA inside JCPenney

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Director, Client Insights & Market Research

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Director, Product Management, Big Data, Analytics & Experimentation

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Director, Brand Marketing & Loyalty, Sephora inside JCPenney

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Director, Loyalty & Promotions

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Director, Brand Marketing

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Director, Marketing & Business Development

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Senior Manager, Digital Marketing

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Senior Manager, Retention Marketing

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Senior Manager, Programmatic Media

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Senior Manager, Integrated Media Strategy & Planning

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Senior Manager, Integrated Media Strategy

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Senior Manager, Brand Marketing

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Senior Manager, Mobile Marketing, Content & Client Experience

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Senior Manager

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Senior Manager, Digital Marketing

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Project Manager, Merchandise Operations, SiJCP

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Product Manager, Mobile

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Program Manager, Contract

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Marketing Manager, Social Media

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Manager, Paid Social & Video

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Manager, Product Development

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Manager, Program Marketing, CRM

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Senior Marketing Manager, Brand Marketing

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Senior Marketing Manager, Color Campaigns

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Senior Marketing Manager

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Assistant Marketing Manager, Fragrance

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Assistant Marketing Manager, Fragrance

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Senior Marketing Manager

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Assistant Marketing Manager

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Senior Marketing Director, Sephora Inside, JCPenney

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Assistant Marketing Manager

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Senior Marketing Director

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Assistant Marketing Manager

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Associate Marketing Manager

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Senior Program Manager, Marketing & Creative Operations

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Senior Marketing Manager

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Senior Marketing Manager, Community

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Senior Marketing Manager, Store Marketing

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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San Francisco, CA

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Seattle, WA

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Minneapolis, MN

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Fort Worth, TX

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France

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 21, 2018

Bridget Dolan VP, Sephora Innovation Lab

Exploring digital transformation and influence

I constantly face a challenge in that I spend so much time researching and writing that I barely have time to promote my research and writing. I often think, “what’s the point of doing all of this work if no one will see it!?” In a...

February 20, 2018

'Magic Mirror' shows how tech drives sales in beauty industry

Pull up a stool in front of the "Magic Mirror" in the Charlotte Tilbury store at Avenues Mall, Kuwait, touch your reflection, and within seconds you'll find it transformed. A hidden camera, created by beauty technology firm Holition,...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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