Sears Holdings Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/13/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Sears Holdings Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Sears Holdings Corporation is a home appliance retailer. Their services include Consumer Electronics and Automotive Repair and Maintenance.

Note: Business Summary has been adapted from the Company's website.

Address: 3333 Beverly Rd, Hoffman Estates, IL 60179
Tel: (847) 286-2500
Tel: (800) 732-7780
Fax: (847) 286-7829
Website: www.searsholdings.com

EMAIL PROFILE

mail

STATISTICS

EMPLOYEE COUNT

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ANNUAL SALES

$16,702,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended February.

  FINANCIAL STATEMENT SUMMARY 2018 2017 2016 2018 CHANGE 2017 CHANGE  
Revenue $16,702 $22,138 $25,146 -24% -11%
Gross Profit $3,527 $4,686 $5,810 -24% -19%
Operating Income $-430 $-1,978 $-1,000 -78% 97%
Net Income $-383 $-2,221 $-1,129 -82% 96%
Gross Margin 21% 21% 23%
Operating Income Margin -2% -8% -3%
Net Income Margin -2% -10% -4%
Cash and Cash Equivalents $336 $286 $238
Total Debt $4,955 $5,446 $4,714
Total Assets $7,262 $9,362 $11,337
Total Liabilitites $10,985 $13,186 $13,300
Stakeholder's Equity $-3,723 $-3,824 $-1,963

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
10% = -2.3% x 2.3 x x -2.0 x

CORPORATE FAMILY [2]

COMPETITORS [32]

BRANDS OWNED [32]

INDUSTRY CODES

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KEY CONTACTS [62]

Tel: (847) 286-2500

Tel: (800) 732-7780

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Chief Financial Officer

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CMO & Head-Innovation

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CMO, Sears Home Services

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Chief Digital Officer

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President, Kenmore, Craftsman & DieHard Division

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Regional Vice President

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VP & General Manager, Merchandise, Auto

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VP, Corporate Communications

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VP, Marketing

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VP, Marketing Planning

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VP, Human Resources

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Head, Hardlines, Sears & Kmart stores

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Head, Member Engagement Strategy & Marketing

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Head-Clearance Inventory

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Head, Marketing Strategy, Activation & Growth, Shop Your Way

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Head, Integrated Marketing Communications & E-Commerce Strategy & Senior Marketing Director

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General Manager & Senior Director

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Marketing Director & General Manager, Sears Home Services

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General Manager, Shop Your Way Member Services

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Senior Director, Digital Marketing Planning & Innovation

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Senior Director, Public Relations & Cause Marketing

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Senior Director, Marketing Strategy, Kmart & Sears

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Mktg Dir-Sears Hometown & Outlet Stores, Inc

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Director, Online Marketing

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Director, Environmental Sustainability

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Director, Business Management, Analytics & E-Commerce Division

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Director, Digital Marketing & Online

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Director, Loss Prevention, E-Commerce & Payment Systems

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Director, Multichannel Marketing

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Director, Integrated Retail

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Dir-Women's Footwear & Design

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Director, Marketing, Creative & Client Services, Sweepstakes Program

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Director, Marketing Planning, Sears Home Appliances, Tools & Consumer Electronics

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Director, Corporate Communications

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Director, Consumer Gift Cards

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Director, Customer Segmentation & Strategy, Loyalty Marketing

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Director, Product Management

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Director, Social Media

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Senior Manager, Brand Content & Digital Marketing, KCD Brands

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Senior Manager, Field Talent Acquisition, Sears Home Services

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Brand Manager, Craftsman

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Product Manager, Innovation

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Category Manager

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Marketing Manager, Financial Services

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Product Manager

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Marketing Manager, Field Marketing

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Product Manager, Mobile

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Category Manager & Buyer

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Product Manager, Mobile

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Manager, Mobile Marketing

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Mgr-Digital Mktg-Email

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Manager, Business Finance

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Manager, Inventory, Kmart Drug Store

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Assistant Brand Manager, Kenmore, Craftsman & DieHard

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Senior Designer

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Buyer, Dresses

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Division VP, Loyalty Marketing

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Chief Content Integration Officer

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Div VP-Digital Mktg & Personalization

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Team Head, Credit Lending & Leasing, Sears Financial Services

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Group President, Footwear, Home, Mattresses & Jewelry

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AGENCY RELATIONSHIPS [10]

  AGENCY LOCATION EMPLOYEES  

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Downers Grove, IL

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Chicago, IL

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New York, NY

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New York, NY

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Chicago, IL

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Milwaukee, WI

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Chattanooga, TN

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Palatine, IL

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France

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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