Sears Holdings Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 9/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Sears Holdings Corporation is a home appliance retailer. Their services include Consumer Electronics and Automotive Repair and Maintenance.

Note: Business Summary has been adapted from the Company's website.

Address: 3333 Beverly Rd, Hoffman Estates, IL 60179
Tel: (847) 286-2500
Tel: (800) 732-7780
Fax: (847) 286-7829
Website: www.searsholdings.com

EMAIL PROFILE

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STATISTICS

EMPLOYEE COUNT

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ANNUAL SALES

$22,138,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $22,138 $25,146 $31,198 -11% -19%
Gross Profit $4,686 $5,810 $7,149 -19% -18%
Operating Income $-1,978 $-1,000 $-1,508 97% -33%
Net Income $-2,221 $-1,129 $-1,682 96% -32%
Gross Margin 21% 23% 22%
Operating Income Margin -8% -3% -4%
Net Income Margin -10% -4% -5%
Cash and Cash Equivalents $286 $238 $250
Total Debt $5,446 $4,714 $5,397
Total Assets $9,362 $11,337 $13,185
Total Liabilitites $13,186 $13,300 $14,136
Stakeholder's Equity $-3,824 $-1,963 $-951

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
58% = -10.0% x 2.4 x x -2.4 x

CORPORATE FAMILY [4]

COMPETITORS [34]

BRANDS OWNED [32]

INDUSTRY CODES

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KEY CONTACTS [87]

Tel: (847) 286-2500

Tel: (800) 732-7780

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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CFO & General Manager, Digital, Gifts & Celebrations

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Chief Financial Officer

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VP & CMO, Sears Apparel, Footwear & Fine Jewelry

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CMO-ECommerce & VP

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CMO, Home Appliances, Home Division & Electronics

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CMO-Sears Home Svcs

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Chief Analytics Officer

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President, Wally Labs & Connected Living

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President, Kenmore, Craftsman & DieHard Division

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President, Home Services

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President, Home & Footwear

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SVP & Head, Clearance Inventory

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SVP, Customer Experience & Integrated Retail

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Regional Vice President

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VP & General Manager, Merchandise, Auto

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VP, Corporate Communications

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VP, Divisional, Digital Marketing & Online

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VP, Marketing

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VP, Marketing Planning

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VP, Human Resources

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Head, Strategic Partnership Success

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Head, Member Engagement Strategy & Marketing

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Head, Human Resources, Sears Retail

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Senior Director & General Manager, Digital Marketing & Personalization

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Marketing Director & General Manager, Sears Home Services

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General Manager, Shop Your Way Member Services

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Division VP & General Manager, Mobile & CRM Marketing

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Senior Director, UX Design

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Sr Dir-Digital Mktg Strategic Plng & Innovation

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Senior Director, Public Relations, Sears & Cause Marketing

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Senior Director, Brand Management & Digital Marketing, Global

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Senior Director, Marketing, Strategy, Segment Marketing & CRM

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Senior Director, Footwear Design

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Senior Director, Brand Strategy & Content, Sears Brand

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Marketing Director, Licensed Business

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Marketing Director

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Marketing Director

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Director, Online Marketing

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Director, Software Engineering

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Director, Business Management, Analytics & E-Commerce Division

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Director, Digital Marketing & Online

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Director, Loss Prevention, E-Commerce & Payment Systems

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Director, Multichannel Marketing

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Director, Integrated Retail

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Director, Marketing, Creative & Client Services, Sweepstakes Program

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Director, Marketing Planning, Sears & Kmart Home Appliances

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Director, Loyalty Strategy & Marketing

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Director, Corporate Communications

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Director, Consumer Gift Cards

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Director, Customer Segmentation & Strategy, Loyalty Marketing

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Director, Product Management

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Director, Social Media

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Director, Digital & Product Marketing

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Senior Manager, Search Engine Marketing

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Senior Manager, Mobile Product

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Brand Manager, Craftsman

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Product Manager, Innovation

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Category Manager

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Sr Product Mgr-Champion Batteries

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Product Manager

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Product Manager, Mobile

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Buyer & Category Mgr

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Product Manager, Mobile

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Manager, Digital Marketing & Content, KCD Brands

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Manager, Centralized Talent Acquisition, Home Services

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Manager, Environmental Sustainability

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Manager, Mobile Marketing

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Manager, Email Marketing

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Manager, Int'l Business Development & Licensing

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Manager, Connections Planning

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Manager, Marketing Planning

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Manager, Space Management

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Manager, Administration Operations

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Manager, Inventory, Kmart Drug Store

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Associate Manager, Channel Marketing, KCD Brands

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Assistant Brand Manager, Kenmore, Craftsman & DieHard

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Designer, Digital

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Senior Designer

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Associate General Counsel, Employment & Labor

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Buyer-Dresses

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Division VP, Loyalty Marketing

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Chief Content Integration Officer

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Group President, Appliances, Electronics & Commercial, Monark Premium Appliance

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Territory Manager, Asset & Profit Protection

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District Manager, Service

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Group President

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AGENCY RELATIONSHIPS [12]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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Chicago, IL

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France

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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