Samsung Group Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 7/27/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Samsung is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, Samsung Heavy Industries, a large shipbuilder, and Samsung Engineering & Construction, a major global construction company. The company is also a leader in many domestic industries, such as the financial, chemical, retail and entertainment industries.

Note: Business Summary has been adapted from the Company's website.

Address: 129, Samsung-ro Yeongtong-gu, Suwon-si, Gyeonggi-do, Seoul, 100-742, Korea (South)
Tel: (82) 2 2255 0114 (Electronics Div)
Fax: (82) 2 727 7985
Website: www.samsung.com

EMAIL PROFILE

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STATISTICS

FOUNDED

1938

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [6]

COMPETITORS [56]

BRANDS OWNED [7]

INDUSTRY CODES

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KEY CONTACTS [41]

Tel: (82) 2 2255 0114 (Electronics Div)

NAME/EMAIL TITLE BRANDS MORE INFO

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Vice Chairman & CEO

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Exec Mng Dir-PR & Pub Affairs-Global

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Mng Dir & Corp VP-India

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CMO & Sr VP-Samsung India Electronics

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CMO, Australia

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CMO, Samsung Electronics, UK & Ireland

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CMO, Europe

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President, Samsung Electronics, Romania & Bulgaria

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President, Samsung Electronics, Singapore

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Exec VP & Head-Brand Mktg-Samsung Electronics HQ-Global

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EVP & Head, Corporate Affairs, US

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Exec VP-Samsung Electronics

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Executive Vice President

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Exec VP-UAE

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SVP, Samsung Electronics Co. Ltd

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SVP, Product Planning & Marketing, India

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VP & Head, Corporate Communications, India

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VP, Digital, Samsung Electronics, Europe

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VP-Mktg-Home Appliance Div-Global

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Head-Strategy & Mktg Dir-New York

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Director & Head, Galaxy Brand Marketing & Launch Campaign, IMC Group

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Head, Strategy, Operations & Brand Marketing, Global

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Head-Media & Partnerships-Australia

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Head, Global Channel Sales Engagement, Mobile Retail

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Head, Marketing, Ireland

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Head, Domestic Appliances, UK & Ireland

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Mktg Dir-Samsung Electronics-UK & Ireland

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Project Director, Bangladeshi Power

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Dir-Channel Mktg-UK

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Director, Marketing, IM

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Director, Digital Marketing, Global

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Sr Mgr-Global PR & Comm-Samsung Electronics

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Senior Manager, B2B Sales

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Senior Manager, Samsung Pay, Payment Biz Group, Mobile Communications & HQ

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Marketing Manager, Samsung Heavy Industries

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Manager, Brand Strategy

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Manager, TV & AV Product Marketing

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Manager, Marketing, TV, Australia

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Asst Mgr-Samsung Mobile

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Senior Engineer

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Sr V-Samsung NEXT

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AGENCY RELATIONSHIPS [71]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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August 18, 2018

Samsung just unveiled its first smart speaker, the Galaxy Home, to take on Amazon, Google, and Apple

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