Samsung Electronics America, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 9/20/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Samsung Electronics America, Inc. (SEA) markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung's North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry.

Note: Business Summary has been adapted from the Company's website.

Address: 105 Challenger Rd, Ridgefield Park, NJ 07660
Tel: (201) 229-4000
Tel: (800) 726-7864
Fax: (201) 229-4029
Website: www.samsung.com/us

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1977

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [6]

COMPETITORS [11]

BRANDS OWNED [1]

INDUSTRY CODES

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KEY CONTACTS [140]

Tel: (201) 229-4000

Tel: (800) 726-7864

NAME/EMAIL TITLE BRANDS MORE INFO

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Managing Director, VP & Head, Investments

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CIO & Exec VP-IT Mobile Samsung Electronics

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Chief Marketing Officer

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Chief Creative Officer

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Chief Innovation Officer & Pres-Samsung NEXT

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President & CEO, North America

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Exec VP & Head-Global Mobile B2B

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EVP & Head, Brand Marketing, Global

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EVP, Global Mobile B2B, Solutions & Services

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Executive Vice President

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Managing Director, Samsung Next Start, SVP & Head, Samsung Next International

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Sr VP & Head-HR-India

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SVP & General Manager, Product Marketing

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SVP, Consumer Electronics Product Marketing & General Manager

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SVP & General Manager

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SVP, Sales

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VP & Head, Communications, Samsung NEXT

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VP-Mktg-Demand Generation & Enablement

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VP, Sales, Samsung Business

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VP-Mktg-Consumer Electronics

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VP, Marketing, Home Appliances

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VP-Visual Display

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Dir & Head-Data & Mktg Tech

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Head, Mobile, Senior Manager & Specialist, Desktop Computing Product

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Head-Mktg Insights-Samsung Ads

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Head, Partnership Marketing

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Head-Mktg, Computing, Smartwatch, Audio & VR

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Senior Director, Sales & Marketing Information Systems, DS Division

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Senior Director, Mobile Computing Product Marketing, Samsung Business

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Sales Director, Regulated Industries

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Director, Category Management & Shopper Insights

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Director, Marketing & Insights

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Director, Technology & Business Development

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Director, Corporate Communications

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Director, Media Investment & Operations

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Director, Product Marketing, Memory & Storage

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Director

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Director, Brand & Consumer Marketing Communications

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Director, Product Marketing

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Dir-Sls-Samsung Semiconductor

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Director, Enterprise Demand Generation

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Director, Digital Signage Product Group

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Director, VR

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Senior Manager, Marketing & E-Commerce

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Sr Mgr-Bus Acct

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Senior Manager, Product Marketing, Galaxy Tablets

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Senior Manager, New Product Launch, Samsung Business B2B Commercial Display

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Senior Manager, Content Marketing, Samsung Business

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Manager, Demand Generation, IoT Product Marketing

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Manager, Digital Marketing

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Specialist, Public Relations & Community Affairs

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Senior Sales Manager, Pro AV & Digital Signage

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Senior Marketing Manager, Tablets Portfolio

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Senior Marketing Director, Mobile, North America

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Regional Head, Marketing, Singapore

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Senior Marketing Manager, Digital & Consumer Electronics

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Senior Sales Manager

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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