Safeway Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/23/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Safeway Inc.is one of the largest food and drug retailers in North America. The company operates Safeway stores across the US and Canada, as well as Vons, Randalls, Tom Thumb, Genuardi's and Carrs stores.

Note: Business Summary has been adapted from the Company's website.

Address: 5918 Stoneridge Mall Rd, Pleasanton, CA 94588-3229
Tel: (925) 226-5000
Tel: (877) SAFEWAY
Website: www.safeway.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1986

EMPLOYEE COUNT

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ANNUAL SALES

$36,139,100,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [10]

COMPETITORS [44]

BRANDS OWNED [12]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [42]

Tel: (925) 226-5000

Tel: (877) SAFEWAY

NAME/EMAIL TITLE MORE INFO

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CFO & EVP

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President, Eastern Division

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SVP, Real Estate & Engineering

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Group VP, Retail Strategy & Communications

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VP, Advertising

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VP, Public Affairs

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VP, Research & Capital Planning

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VP, Finance, Albertsons & Safeway

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VP, Sales, Canada

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VP, Merchandising Services

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VP, Division Merchandising

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Regional Director, Public Affairs & Government Relations

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Marketing Director

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Sales Director, Own Brands

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Marketing Director, Safeway, Northern California Division

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Director, Consumer & Shopper Insights

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Director, Marketing Strategy

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Director, Marketing Systems & Processes

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Director, Shopper Insights & Strategy

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Director, Digital Marketing

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Director, Workers' Compensation

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Director, Consumer & Shopper Insights

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Director, Marketing Communications

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Director, Master Brand Strategy

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Director, Corporate Public Affairs

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Director, Shopper Marketing & Planning

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Senior Brand Manager

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Senior Product Manager, Private Label

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Marketing Manager, Public Relations & Influencer

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Program Manager, Leadership Development

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Manager, Sourcing

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Manager, Sales & Marketing

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Manager, Public Affairs

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Manager, Shopper Marketing

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Manager, Marketing Strategies

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Manager, Marketing Strategies

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Manager, Digital Marketing

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Specialist, Department

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Specialist, Promotional

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Analyst, Category

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Analyst, Marketing Operations

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District Manager

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Stone Mountain, GA

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Dallas, TX

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 20, 2018

Albertsons to Buy Rite Aid in Move to Compete With Amazon

Grocer Albertsons Cos. will buy drugstore chain Rite Aid Corp. in a deal that would accelerate the remaking of the U.S. retail and health-care industries. The takeover serves several purposes. Rite Aid will get a buyer after a failed merger with...

February 16, 2018

USPTO ISSUES TRADEMARK: REFRESHE

.....No. 5385653) was issued on Jan. 23 by the USPTO. Owner: Safeway Inc. CORPORATION DELAWARE 11555 Dublin Canyon Rd Pleasanton CALIFORNIA 94588. The trademark application serial number 87508936 was filed on June 28, 2017 and was registered on...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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