Royal Caribbean Cruises Ltd Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 9/19/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Royal Caribbean Cruises Ltd FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Cruises and CDF Croisieres de France. The company offers land-tour vacations in Alaska, Asia, Australia, New Zealand, Canada, Europe and South America.

Note: Business Summary has been adapted from the Company's website.

Address: 1050 Caribbean Way, Miami, FL 33132-2096
Tel: (305) 539-6000
Tel: (800) 398-9819 (Cust Svc)
Fax: (305) 374-7354
Website: www.royalcaribbean.com
General Email: investorrelations@rccl.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1969

EMPLOYEE COUNT

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ANNUAL SALES

$8,777,845,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $8,777 $8,496 $8,299 3% 2%
Gross Profit $3,881 $3,480 $3,199 11% 8%
Operating Income $1,744 $1,477 $874 18% 68%
Net Income $1,625 $1,283 $665 26% 92%
Gross Margin 44% 40% 38%
Operating Income Margin 19% 17% 10%
Net Income Margin 18% 15% 8%
Cash and Cash Equivalents $318 $132 $390
Total Debt $7,586 $9,534 $9,179
Total Assets $22,296 $22,310 $20,782
Total Liabilitites $11,594 $13,188 $12,719
Stakeholder's Equity $10,702 $9,121 $8,063

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
15% = 18.5% x 0.4 x x 2.1 x

CORPORATE FAMILY [1]

COMPETITORS [9]

BRANDS OWNED [41]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [45]

Tel: (305) 539-6000

Tel: (800) 398-9819 (Cust Svc)

NAME/EMAIL TITLE BRANDS MORE INFO

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President & COO

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Chief Information Officer

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CMO & SVP, Marketing

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CMO, Celebrity Cruises

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Chief Communications Officer & VP

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Chief Human Resources Officer & SVP

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Pres/CEO-Royal Caribbean Intl

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President & CEO, Celebrity Cruises

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President & CEO, Azamara Cruises

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Executive Vice President

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SVP, Sales, Trade Support & Service

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SVP, Digital

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Senior Vice President

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Managing Director, China

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VP, Customer Experience

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VP-Product & Digital Experience

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VP, Digital Delivery

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VP, Commercial Development

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VP, Marketing, North America

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Head, Marketing, Asia Pacific

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Associate VP, Government Relations, Latin America, Caribbean & South Florida

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Sr Counsel-Legal & Assoc VP

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Assoc VP-Global PR

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Media Director

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Director, Social Media & Content Marketing

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Director, Customer Marketing

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Director, Deployment & Itinerary Planning

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Director, Brand Marketing & Advertising

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Director, Creative Services

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Director, eDistr

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Director, Digital Experience

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Senior Manager, Product Strategy & Concept Development

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Sr Mgr-Customer Experience Mktg & Comm

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Senior Manager

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Senior Manager, Corporate Responsibility

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Senior Manager, Concept Development

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Manager, Digital Media

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Manager, Direct Marketing

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Manager, Production & Content

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Manager

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Manager, Global Corporate Communications

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Senior Account Executive, Guest Commerce

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Acct Exec-Onboard Branding & Comm

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Account Executive, Guest Commerce

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Analyst, Social Media

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AGENCY RELATIONSHIPS [12]

  AGENCY LOCATION EMPLOYEES  

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Boston, MA

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New York, NY

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Boston, MA

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Miami, FL

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San Francisco, CA

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San Diego, CA

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New York, NY

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United Kingdom

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China

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Singapore

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Australia

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

September 25, 2018

Cruising To A New Record: Port Tampa Bay Tops One Million Passengers

Port Tampa Bay welcomed their one millionth passenger last week, setting a new record for the port. On September 17th, Port Tampa Bay recorded that approximately 1,000,524 passengers had gone through the port. The fiscal year wraps up at the end of...

September 22, 2018

Jim Berra CMO & SVP, Marketing

I Got a Taste of Royal Caribbean’s Private Island CocoCay — Here’s What to Expect When It Opens As a Record … – Travel+Leisure

The daily grind is a necessary but oftentimes torturous thing, and for most, escaping it boils down to two main factors: money and time off. If you’re lucky, you’ll receive two glorious weeks of paid vacation to enjoy any which way you...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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