Royal Caribbean Cruises Ltd
Travel, Leisure, Real Estate
This profile last updated 2/12/18. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
ACCESS Royal Caribbean Cruises Ltd FULL PROFILE
Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Cruises and CDF Croisieres de France. The company offers land-tour vacations in Alaska, Asia, Australia, New Zealand, Canada, Europe and South America.
Note: Business Summary has been adapted from the Company's website.
TOTAL ANNUAL AD SPEND ?
Note: All Figures in Millions, for the month ended December.
|FINANCIAL STATEMENT SUMMARY||2016||2015||2014||2016 CHANGE||2015 CHANGE|
|Operating Income Margin||17%||10%||11%|
|Net Income Margin||15%||8%||9%|
|Cash and Cash Equivalents||$132||$390||$189|
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AGENCY RELATIONSHIPS 
|New York, NY|
|San Francisco, CA|
|New York, NY|
|CATEGORY||Q4 2015||Q3 2015||Q2 2015||Q1 2015||CY 2015||CY 2014||CY 2013||%GROWTH|
|US Online Video||9,858,378||138,789||1,036,768||125,418||11,159,353||-||-||N/A|
|US Internet - Display||7,414,964||2,921,357||12,193,304||10,865,774||33,395,399||86,482,041||76,847,282||-61.3%|
|Natl Spot Radio||1,821,313||685,978||150,485||331,794||2,989,570||1,679,371||943,685||78.0%|
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
MEDIA SPEND BY CATEGORY - GRAPH
|ADVERTISER||2015||2014||%Of Total Spend|
|Google Admob Advertising Service||$140||$0||<1%|
|Google Shopping Express||1,015,508||0||<1%|
MEDIA SPEND BY ADVERTISER - GRAPH
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
February 20, 2018
MIAMI, Feb. 20, 2018 /PRNewswire/ -- Royal Caribbean Cruises Ltd. (NYSE: RCL) has been recognized by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices, as one of the 2018 World's Most...
February 19, 2018
The MullenLowe Mediahub team, from left: Laurel Boyd, svp and director of the R+D Lab; Keith Lusby, executive director of Boston; Sean Corcoran, executive director of the Americas; John Moore, global president; Erin Swenson Gorrall, svp and director...
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Sandra Rojas - VP, Marketing
..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...
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