Royal Caribbean Cruises Ltd
Travel, Leisure, Real Estate
This profile last updated 6/8/18. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
ACCESS Royal Caribbean Cruises Ltd FULL PROFILE
Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Cruises and CDF Croisieres de France. The company offers land-tour vacations in Alaska, Asia, Australia, New Zealand, Canada, Europe and South America.
Note: Business Summary has been adapted from the Company's website.
TOTAL ANNUAL AD SPEND ?
Note: All Figures in Millions, for the month ended December.
|FINANCIAL STATEMENT SUMMARY||2017||2016||2015||2017 CHANGE||2016 CHANGE|
|Operating Income Margin||19%||17%||10%|
|Net Income Margin||18%||15%||8%|
|Cash and Cash Equivalents||$318||$132||$390|
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AGENCY RELATIONSHIPS 
|New York, NY|
|San Francisco, CA|
|San Diego, CA|
|New York, NY|
|CATEGORY||Q4 2015||Q3 2015||Q2 2015||Q1 2015||CY 2015||CY 2014||CY 2013||%GROWTH|
|US Online Video||9,858,378||138,789||1,036,768||125,418||11,159,353||-||-||N/A|
|US Internet - Display||7,414,964||2,921,357||12,193,304||10,865,774||33,395,399||86,482,041||76,847,282||-61.3%|
|Natl Spot Radio||1,821,313||685,978||150,485||331,794||2,989,570||1,679,371||943,685||78.0%|
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
MEDIA SPEND BY CATEGORY - GRAPH
|ADVERTISER||2015||2014||%Of Total Spend|
|Google Admob Advertising Service||$140||$0||<1%|
|Google Shopping Express||1,015,508||0||<1%|
MEDIA SPEND BY ADVERTISER - GRAPH
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
June 17, 2018
Less than two weeks after a pilot whale died off Thailand with 80 plastic bags in its stomach, three major companies — SeaWorld, Ikea and Royal Caribbean — have vowed to remove plastic straws and bags from their properties. The companies...
June 16, 2018
Royal Caribbean Cruises dove head-first into luxury and expedition cruising with its latest deal. The Miami-based cruise company RCL, +0.89% said Thursday that it had agreed to pay roughly $1 billion to acquire a 66.7% stake in Silversea Cruises, a...
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Sandra Rojas - VP, Marketing
..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...
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