Rite Aid Corporation Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 10/18/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Rite Aid Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Rite Aid Corporation is a chain of drug stores. Their mission is to be a successful chain of friendly, neighborhood drugstores. Their associates work together to provide a superior pharmacy experience, and offer everyday products and services that help their customers lead healthier, happier lives.

Note: Business Summary has been adapted from the Company's website.

Address: 30 Hunter Ln, Camp Hill, PA 17011-2400
Tel: (717) 761-2633
Tel: (800) RITE-AID
Fax: (717) 975-5871
Website: https://www.riteaid.com/
General Email: info@riteaid.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1962

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$32,845,072,999

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended March.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $32,845 $30,736 $26,528 6% 15%
Gross Profit $7,774 $7,826 $7,576 0% 3%
Operating Income $476 $764 $839 -37% -8%
Net Income $4 $165 $2,109 -97% -92%
Gross Margin 23% 25% 28%
Operating Income Margin 1% 2% 3%
Net Income Margin 0% 0% 7%
Cash and Cash Equivalents $245 $124 $115
Total Debt $7,328 $6,994 $5,559
Total Assets $11,593 $11,277 $8,777
Total Liabilitites $10,979 $10,695 $8,720
Stakeholder's Equity $614 $581 $57

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
0% = 0.0% x 2.8 x x 18.9 x

CORPORATE FAMILY [0]

COMPETITORS [30]

BRANDS OWNED [7]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [51]

Tel: (717) 761-2633

Tel: (800) RITE-AID

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Chairman & CEO

Sign In   or    Start Trial to View

President & COO

Sign In   or    Start Trial to View

CFO, Chief Administrative Officer & Senior EVP

Sign In   or    Start Trial to View

Chief Communications Officer & SVP

Sign In   or    Start Trial to View

Chief Accounting Officer, Treasurer & SVP

Sign In   or    Start Trial to View

Chief Human Resources Officer & SVP

Sign In   or    Start Trial to View

COO, Rite Aid stores

Sign In   or    Start Trial to View

EVP, Marketing

Sign In   or    Start Trial to View

EVP, Store Operations

Sign In   or    Start Trial to View

EVP, Pharmacy

Sign In   or    Start Trial to View

SVP, Pharmacy Services

Sign In   or    Start Trial to View

SVP, Store Operations

Sign In   or    Start Trial to View

SVP, Store Development

Sign In   or    Start Trial to View

SVP, Supply Chain

Sign In   or    Start Trial to View

SVP, Pharmacy Regulatory Affairs

Sign In   or    Start Trial to View

SVP, Store Operations, West

Sign In   or    Start Trial to View

Sr VP-Category Mgmt & Mdsg

Sign In   or    Start Trial to View

Grp VP & Controller

Sign In   or    Start Trial to View

Group VP, Metro Division, NY

Sign In   or    Start Trial to View

Group VP, Category Management Administration, Financial Analysis & Replenishment

Sign In   or    Start Trial to View

Group VP, Real Estate

Sign In   or    Start Trial to View

Group VP, Pharmaceutical Purchasing & Clinical Services

Sign In   or    Start Trial to View

Grp VP-Health & Beauty

Sign In   or    Start Trial to View

Group VP, Consumables, General Merchandise & Seasonal

Sign In   or    Start Trial to View

Regional Vice President

Sign In   or    Start Trial to View

VP & Assistant General Counsel

Sign In   or    Start Trial to View

VP, Digital Marketing & E-Commerce

Sign In   or    Start Trial to View

VP, Federal Affairs & Public Policy

Sign In   or    Start Trial to View

VP, Indirect Procurement

Sign In   or    Start Trial to View

VP-Retail & Pharmacy Ops

Sign In   or    Start Trial to View

Senior Director, Digital Marketing

Sign In   or    Start Trial to View

Senior Director, Corporate Human Resources

Sign In   or    Start Trial to View

Senior Director, Indirect Procurement

Sign In   or    Start Trial to View

Senior Director, Pharmaceutical Purchasing & Pharmacy Programs

Sign In   or    Start Trial to View

Senior Director, Treasury Services & Investor Relations

Sign In   or    Start Trial to View

Senior Director, Grocery

Sign In   or    Start Trial to View

Marketing Director, Front End

Sign In   or    Start Trial to View

Director, E-Commerce & Direct Marketing

Sign In   or    Start Trial to View

Senior Manager, Public Relations

Sign In   or    Start Trial to View

Category Manager, Haircare, Haircolor, Hair Accessories & Hosiery

Sign In   or    Start Trial to View

Category Manager

Sign In   or    Start Trial to View

Category Manager

Sign In   or    Start Trial to View

Category Manager

Sign In   or    Start Trial to View

Category Manager

Sign In   or    Start Trial to View

Category Manager

Sign In   or    Start Trial to View

Manager, Digital Marketing

Sign In   or    Start Trial to View

Associate Category Manager

Sign In   or    Start Trial to View

Manager, Interactive Marketing & Digital Operations

Sign In   or    Start Trial to View

Manager, Store

Sign In   or    Start Trial to View

Manager, Store

Sign In   or    Start Trial to View

Manager, The Rite Aid Foundation

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [8]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Harrisburg, PA

Sign In   or    Start Trial to View

Coconut Grove, FL

Sign In   or    Start Trial to View

Austin, TX

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Stone Mountain, GA

Sign In   or    Start Trial to View

Stoneham, MA

Sign In   or    Start Trial to View

Lancaster, PA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 19, 2018

John T. Standley Chairman & CEO

Rite Aid - Vote 'Em Out On October 30th

Author's Note: We attempted to get Rite Aid's management's response to many of the substantive points raised in this article, however we did not receive any answer from their IR department to our inquiries prior to submitting the article for...

October 18, 2018

Walgreens Boots Alliance Posts Fiscal Year 2018 Results.

Walgreens Boots Alliance reported financial results for the fiscal year and fourth quarter that ended August 31. Executive Vice Chairman and CEO Stefano Pessina said, "We are pleased to have delivered double digit percentage growth in earnings...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com