Revlon, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Revlon, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Revlon is a beauty care products company. Their products include: Color Cosmetics, Hair Color, Beauty Tools, Fragrances, Skincare, Anti-perspirants, Deodorants and Beauty Care products.

Note: Business Summary has been adapted from the Company's website.

Address: 1 New York Plz, New York, NY 10004
Tel: (212) 527-4000
Tel: (800) 473-8566
Fax: (212) 527-4995
Website: www.revlon.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1932

EMPLOYEE COUNT

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ANNUAL SALES

$2,693,700,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $2,693 $2,334 $1,914 15% 21%
Gross Profit $1,542 $1,416 $1,246 8% 13%
Operating Income $-22 $155 $215 -114% -27%
Net Income $-183 $-21 $56 771% -137%
Gross Margin 57% 60% 65%
Operating Income Margin 0% 6% 11%
Net Income Margin -6% 0% 2%
Cash and Cash Equivalents $87 $186 $326
Total Debt $2,836 $2,692 $1,825
Total Assets $3,056 $3,023 $1,967
Total Liabilitites $3,827 $3,638 $2,554
Stakeholder's Equity $-770 $-614 $-587

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
23% = -6.8% x 0.9 x x -4.0 x

CORPORATE FAMILY [5]

COMPETITORS [52]

BRANDS OWNED [25]

INDUSTRY CODES

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KEY CONTACTS [69]

Tel: (212) 527-4000

Tel: (800) 473-8566

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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Executive Vice Chairman

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President & CEO

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Chief Financial Officer

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CMO, Pro Brands & SVP

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Chief Technology Officer

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Chief Creative Officer

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President, North America

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President, Fragrances

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President, Revlon Global Brand

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Secretary, SVP & Deputy General Counsel

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SVP, Corporate Communications & Corporate Social Responsibility

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SVP, Consumer Engagement, Global

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SVP, Marketing, North America

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Sr VP-Sls & Mktg-Ulta Beauty Acct

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Sr VP-Sls & Mktg-Prestige Div

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SVP, E-Commerce

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VP-Total Rewards & HR Ops

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VP, Sales Insights & Strategy

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VP, Customer Marketing

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VP, Media, Global

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Head-NA Mktg & Sr Dir-Mktg-North America

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Head, Global Research & Development, PMO & Technical Services

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Head, Digital

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Sr Dir-Global Knowledge & Insights

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Sr Dir-Global Mktg-Revlon Lipstick, Nail & Trend Collections

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Creative Director

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Marketing Director

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Mktg Dir-Global Color Brands

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Media Director

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Marketing Director, Global

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Marketing Director

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Marketing Director, US

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Brand Marketing Manager

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Marketing Director

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Marketing Director

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Director, Media Relations

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Director, Customer Business Development

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Assoc Dir-Almay

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Associate Director, Global Digital & Social Media

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Associate Director, Innovation

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Sr Brand Mgr-Nails

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Senior Brand Manager

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Senior Brand Manager, American Crew

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Senior Manager, Creative Project Management

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Senior Brand Manager, Almay, Global

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Senior Brand Manager, Global Marketing, Hair Color & Care

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Senior Brand Manager, North America Region

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Brand Mgr-Lottabody & Roux

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Brand Manager

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Brand Manager

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Brand Manager

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Brand Mgr-Revlon Eye

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Brand Manager

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Brand Manager

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Brand Manager

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Brand Manager

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Manager, Global Product Development

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Mgr-Mdsg-Global

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Assoc Brand Mgr-Global Mktg-Hair Color & Hair Care

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Associate Brand Manager

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Assistant Manager, Customer Marketing

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Senior Marketing Director

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Associate, Marketing

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Senior Marketing Director

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Senior Marketing Director, International

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AGENCY RELATIONSHIPS [10]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Miami, FL

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New York, NY

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India

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

COMPANY NEWS

August 15, 2018

Debra G. Perelman President & CEO

Brands Taking Stands™ | What Is the Social Responsibility of Social Media?

Aug 15, 2018 3:35 PM ET Tweet This: This week's @BrandsTkgStands newsletter dives into the #socialresponsibility of social media; #equalpay lawsuits @Nike; the ethics of #AI + #BigData; and safer workplaces in the apparel industry...

August 12, 2018

Debra G. Perelman President & CEO

Revlon forms in-house agency called The Red House, said to part ways with Grey

Revlon has parted ways with Grey, after having formed its in-house agency The Red House. According to president and CEO Debra Perelman during the latest earnings call, The Red House will function as Revlon’s new centre of excellence for...

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