Regions Financial Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/8/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Regions Financial Corporation is a consumer and commercial banking, wealth management, mortgage, and insurance products and services company. Their services include: Personal Banking, Small Business Banking and Commercial Banking.

Note: Business Summary has been adapted from the Company's website.

Address: 1900 5th Ave N, Birmingham, AL 35203
Tel: (800) 734-4667
Fax: (205) 580-3915
Website: https://www.regions.com/personal-banking/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1971

EMPLOYEE COUNT

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ANNUAL SALES

$6,093,000,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $6,093 $5,967 $5,674 2% 5%
Gross Profit $0 $0 $0 0% 0%
Operating Income $0 $0 $0 0% 0%
Net Income $1,263 $1,163 $1,062 8% 9%
Gross Margin 0% 0% 0%
Operating Income Margin 0% 0% 0%
Net Income Margin 20% 19% 18%
Cash and Cash Equivalents $29,456 $30,718 $30,113
Total Debt $500 $0 $10
Total Assets $124,294 $125,968 $126,050
Total Liabilitites $108,102 $109,304 $109,206
Stakeholder's Equity $16,192 $16,664 $16,844

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
7% = 20.7% x 0.0 x x 7.7 x

CORPORATE FAMILY [0]

COMPETITORS [55]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [48]

Tel: (800) 734-4667

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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President

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Partner, Digital Business & SVP

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Managing Director & Head, TMT & Defense, Aero, Government Services & CIB Indus

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CIO & EVP

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Chief Human Resources Officer & Senior EVP

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Chief Risk Officer & Senior EVP

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Chairman, Wholesale Division & President & CEO, Regional Insurance Group

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Regional President

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Regional President, Alabama, Mississippi, South Louisiana & Northwest Florid

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General Counsel, Corporate Secretary & Senior EVP

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Senior EVP & Head, Strategic Performance

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Senior EVP & Head, Business Lines

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Senior EVP & Head, Consumer Services

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Senior EVP & Head, Wealth Management Group

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EVP & Head, eBus & Digital Banking

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EVP & Head, External Affairs

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EVP, East Region Government & Director, Institutional Banking

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EVP, Healthcare

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EVP, Human Resources Operations

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Executive Vice President

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SVP & Director, Market Research, Regions Bank

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SVP, Operational Risk Management, Regions Bank

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SVP, Database & Direct Marketing

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SVP, Corporate Social Responsibility

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SVP, Corporate Marketing

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SVP, Corporate Communications

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Sr VP-Wealth Mgmt Strategy Mgmt

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VP & Head, Social Media

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VP & Branch Manager, Regional Bank

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VP, Business Banking & Project Manager, Regions Bank

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VP & Manager, Content Marketing

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VP & Manager, Production

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VP & Senior Strategist, Digital Marketing

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VP & Strategist, Marketing

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VP-Reg Corp Mktg

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VP, Sponsorships

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VP, Corporate Marketing

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VP, Corporate Marketing

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Assistant VP & Manager, Social Media Community

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Assistant VP, Corporate Procurement

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Comm Mgr & Strategist-Bus-Reg Bank

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Product Manager, Mobile Products & Payments

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Manager, Platform Sales

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Manager, Marketing Integration

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Analyst-Mktg Measurement & Performance-Regions Bank

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Assistant Corporate Secretary

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Area Marketing Manager

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Birmingham, AL

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 20, 2018

C. Matthew Lusco Chief Risk Officer & Senior EVP
David J. Turner, Jr. President

Regions Financial (RF) Earns Coverage Optimism Rating of 0.16

Media headlines about Regions Financial (NYSE:RF) have trended somewhat positive recently, Accern Sentiment reports. The research firm identifies negative and positive press coverage by monitoring more than twenty million blog and news sources....

May 19, 2018

Regions Financial Corp. Files SEC Form 4, Statement of Changes in Beneficial Ownership of Securities: (May. 1, 2018)

By a News Reporter-Staff News Editor at Investment Weekly News -- According to news reporting originating from Washington, D.C., by VerticalNews journalists, a U.S. Securities and Exchange Commission (SEC) filing by Regions Financial Corp. (Form 4)...

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Sandra Rojas - VP, Marketing

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