Reckitt Benckiser Inc. Advertising Spend - REDBOOKS

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
to request full access to the REDBOOKS database!

The Media/Marketing Industry at your Fingertips

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

Alert

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

Reckitt Benckiser Inc.

Housewares & Appliances

This profile last updated 10/12/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Reckitt Benckiser Group PLC is a manufacturer and marketer of products used in the health and personal care, fabric care, surface care, home care, dishwashing, pharmaceutical and food industries.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Lysol, Mucinex

Address: Morris Corp Ctr IV 399 Interpace Pkwy, Parsippany, NJ 07054
Tel: (973) 404-2600
Tel: (800) 333-3899
Fax: (973) 404-5700
Website: www.rb.com

EMAIL PROFILE

mail

STATISTICS

CORPORATE FAMILY [3]

COMPETITORS [1]

BRANDS OWNED [44]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you would like to save these contacts to.

list:

or
Create New List

CREATE NEW LEAD LIST

List Name:

List Type:

Company List    Contact List

KEY CONTACTS [73]

Tel: (973) 404-2600

Tel: (800) 333-3899

NAME/EMAIL TITLE BRANDS MORE INFO

Sign In   or    Start Trial to View

EVP, Latin America & Asia Pacific

Sign In   or    Start Trial to View

VP, Markets, Global, Food Products Division

Sign In   or    Start Trial to View

VP, Sales, Digital Channel, Global

Sign In   or    Start Trial to View

VP, Finance, North America

Sign In   or    Start Trial to View

Head, Marketing & eBus

Sign In   or    Start Trial to View

Head, Store Experience & Shopper Insights

Sign In   or    Start Trial to View

Head, Multicultural Marketing

Sign In   or    Start Trial to View

Head, Channel, E-Commerce

Sign In   or    Start Trial to View

Head, Marketing, Healthcare

Sign In   or    Start Trial to View

Group Director, Category, Research & Development

Sign In   or    Start Trial to View

Sales Director, RB Walgreens

Sign In   or    Start Trial to View

Marketing Director, Vitamins & Supplements, Europe & North America

Sign In   or    Start Trial to View

Sales Director, National

Sign In   or    Start Trial to View

Marketing Director, North America & Europe

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Marketing Director, Turkey

Sign In   or    Start Trial to View

Marketing Director, Europe & North America

Sign In   or    Start Trial to View

Marketing Director, Australia

Sign In   or    Start Trial to View

Director, Consumer Relations, Global

Sign In   or    Start Trial to View

Director

Sign In   or    Start Trial to View

Associate Director, VMS Innovation

Sign In   or    Start Trial to View

Associate Director, Global Digital CRM & Content

Sign In   or    Start Trial to View

Associate Director, Innovation, ENA, LYSOL & DETTOL

Sign In   or    Start Trial to View

Senior Brand Manager, Sexual Health

Sign In   or    Start Trial to View

Senior Brand Manager, MegaRed & Move Free

Sign In   or    Start Trial to View

Senior Brand Manager, Mucinex

Sign In   or    Start Trial to View

Senior Brand Manager, Airwick Innovation, Europe & North America

Sign In   or    Start Trial to View

Senior Manager, Consumer Promotions

Sign In   or    Start Trial to View

Senior Brand Manager, Vitamins, Minerals & Supplements Marketing

Sign In   or    Start Trial to View

Senior Manager, Integrated Marketing

Sign In   or    Start Trial to View

Senior Manager, Trade Marketing

Sign In   or    Start Trial to View

Senior Brand Manager, Air Wick Equity, Europe & North America

Sign In   or    Start Trial to View

Senior Brand Manager

Sign In   or    Start Trial to View

Senior Brand Manager, Healthcare, Mucinex, Delsym & Cepacol, Brand Equity

Sign In   or    Start Trial to View

Senior Brand Manager, Europe & North America

Sign In   or    Start Trial to View

Account Manager, National

Sign In   or    Start Trial to View

Account Manager, Home Centers, National

Sign In   or    Start Trial to View

Account Manager, National

Sign In   or    Start Trial to View

Account Manager, Hardware, National

Sign In   or    Start Trial to View

Brand Manager, Foodservice, Frank's RedHot, French's Food Company

Sign In   or    Start Trial to View

Brand Manager, French's Food Company

Sign In   or    Start Trial to View

Brand Manager, MUCINEX

Sign In   or    Start Trial to View

Brand Manager, Lysol Disinfecting Wipes

Sign In   or    Start Trial to View

Brand Manager, Durex, KY

Sign In   or    Start Trial to View

Brand Manager, Amope Comfort

Sign In   or    Start Trial to View

Brand Manager, MUCINEX

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Innovation, Europe & North America, Airwick

Sign In   or    Start Trial to View

Brand Manager, French's Mustard, The French's Food Company

Sign In   or    Start Trial to View

Senior Brand Marketing Manager, Category, LYSOL & DETTOL-NORTH AMERICA

Sign In   or    Start Trial to View

Marketing Manager, Shopper, Walgreens, CVS & Rite Aid

Sign In   or    Start Trial to View

Category Manager, Marketing, Brand, Trade & Shopper Marketing

Sign In   or    Start Trial to View

Manager, Consumer Relations

Sign In   or    Start Trial to View

Manager, Trade Marketing

Sign In   or    Start Trial to View

Manager, Digital & Media Investment

Sign In   or    Start Trial to View

Manager, Shopper Insights

Sign In   or    Start Trial to View

Manager, Trade Marketing

Sign In   or    Start Trial to View

Manager, Demand Planning

Sign In   or    Start Trial to View

Manager, Shopper Marketing

Sign In   or    Start Trial to View

Manager, Procurement

Sign In   or    Start Trial to View

Manager, Customer Category

Sign In   or    Start Trial to View

Associate Brand Manager, Healthcare Innovation, Europe & North America

Sign In   or    Start Trial to View

Associate Brand Manager

Sign In   or    Start Trial to View

Associate Brand Manager

Sign In   or    Start Trial to View

Assistant Manager, Shopper Marketing

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Sr Planner-Demand-Airwick

Sign In   or    Start Trial to View

Senior Analyst, Logistics

Sign In   or    Start Trial to View

Coordinator, Marketing

Sign In   or    Start Trial to View

Coordinator, Marketing

Sign In   or    Start Trial to View

Category Director, Global

Sign In   or    Start Trial to View

Area EVP, ENA

Sign In   or    Start Trial to View

General Marketing Manager, US

CONFIRM DOWNLOAD

You are about to download records.

You have $number.format('integer', $!downloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

Alert

Please select at least 1 contact

Alert

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [21]

  AGENCY LOCATION PHONE EMPLOYEES  

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Portland, OR

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Los Angeles, CA

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Malaysia

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

Some in Silicon Valley Publicize Diversity, W... Jun 18, 2014

Though making strides, Silicon Valley struggles to match broader U.S. workforce in diversity. Google software engineers work in a room with a view and a foosball table at Google's office in Kirkland, Wash. The tech industry is often criticized for a...

Apple V. Amazon: Innovation Challenge or Yet-... Jun 18, 2014

The ink is barely dry on Amazon.com‘s ( AMZN ) “Fire” smartphone announcement this afternoon , and already the Street is cranking out commentary. Trip Chowdhry with Global Equities Research today re-issued a note he had first issued over the...

‘Cliffies’ Award to Honor Films About Climate... Jun 18, 2014

After creating and popularizing the rising new genre of ”cli-fi” (novels and movies about climate change and global warming) and pushing the meme into the pages of the New York Times, Time magazine and NPR, I am now in the process of setting up a...

Third Door Media Launches Google AdWords Best... Jun 18, 2014

Third Door Media, publisher of Search Engine Land and Marketing Land, announces the Google-sponsored AdWords Best Practices Center on SearchEngineLand.com. Third Door Media, publisher of Search Engine Land and Marketing Land, announces the new...

Google Might Soon Unveil Its Plan To Take Ove... Jun 18, 2014

Google will reportedly unveil an operating system for your car at its annual developers conference, Google I/O, later this month. Google's solution will "project" content and information from your Android phone to your car dashboard, according to...

New Google Hangouts Start Button for Better E... Jun 18, 2014

In this new era of technology-enabled communications, some of us find ourselves explaining to the younger generation how to hold a conversation (i.e. ask follow-up questions, avoid one-word answers) especially given advanced device integration,...

See all news articles...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com