Ralph Lauren Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/22/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Ralph Lauren Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For many years their reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

Note: Business Summary has been adapted from the Company's website.

Address: 650 Madison Ave, New York, NY 10022-1029
Tel: (212) 318-7000
Tel: (800) 377-7656
Fax: (212) 888-5780
Website: www.ralphlauren.com
General Email: customersupport@polo.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1967

EMPLOYEE COUNT

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ANNUAL SALES

$6,652,800,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended April.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $6,652 $7,405 $7,620 -10% -2%
Gross Profit $3,651 $4,186 $4,377 -12% -4%
Operating Income $-94 $581 $1,035 -116% -43%
Net Income $-99 $396 $702 -125% -43%
Gross Margin 54% 56% 57%
Operating Income Margin -1% 7% 13%
Net Income Margin -1% 5% 9%
Cash and Cash Equivalents $668 $456 $500
Total Debt $588 $713 $532
Total Assets $5,652 $6,213 $6,106
Total Liabilitites $2,352 $2,469 $2,215
Stakeholder's Equity $3,299 $3,743 $3,891

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-3% = -1.5% x 1.2 x x 1.7 x

CORPORATE FAMILY [0]

COMPETITORS [38]

BRANDS OWNED [47]

INDUSTRY CODES

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KEY CONTACTS [82]

Tel: (212) 318-7000

Tel: (800) 377-7656

NAME/EMAIL TITLE BRANDS MORE INFO

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Vice Chairman & Chief Innovation Officer

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President & CEO

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Chief Information Officer

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Chief Marketing Officer

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Executive Chairman & Chief Creative Officer

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Chief Digital Officer

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President, Merchandising & Projects, L'Oreal, Woman's Polo & Woman's Collection

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President, Global Brands

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President, Global Brand, Ralph Lauren Home

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President, Men's Polo, Purple Label & Double RL

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SVP & Head, Human Resources, International Division, Global

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SVP & Creative Director

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SVP & Creative Director, Women's Polo

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SVP, Marketing

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SVP, Global Customer Intelligence & Experience Management

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Sr VP-Infrastructure & Security

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Sr VP-Club Monaco's Bus & ECommerce Ops

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SVP, Corporate Communications, Global

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SVP, Global Diversity, Learning & Organizational Development

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SVP, Innovation

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Sr VP-Digital Commerce-Intl

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SVP, E-Commerce, North America

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VP, Merchandising & Licensing, Ralph Lauren Home

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VP, Human Resources, Global People Practices

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VP, Global Marketing, Luxury Collections

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VP, Corporate & Brand Communications, Global

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VP, Brand Management & Photo Production

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VP, Retail Store Marketing, North America

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VP, Digital Marketing

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VP, Brand Marketing, Global

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VP, Creative Services

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VP, Global Brand Planning, Design & Merchandising

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VP, Digital Experiences, Global

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VP, Global Marketing, Ralph Lauren Home

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Senior Director, Fashion Public Relations & Communications, Global

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Senior Director, Merchandising

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Senior Director, Brand Communications, Global

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Senior Director, Licensing Marketing, Global

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Senior Director, Customer Insights, CIEM

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Marketing Director

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Marketing Director

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Media Director, Global

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Marketing Director, Ralph Lauren Home

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Marketing Director

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Director, Creative Operations, Advertising

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Director, Brand Development, Global

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Director, Creative Brand Presentation

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Director, Digital Marketing PFS, North America

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Director, Digital Marketing, Club Monaco

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Director, Creative Operations, Global

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Director, Internal Communications

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Director, Global Brand & Account Management

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Director, Online Marketing Acquisition

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Director, Luxury Apparel Brand Planning

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Director, Sports Marketing

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Director, Customer Engagement & Loyalty, Polo Factory Stores

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Director, Communications, Global

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Director, Digital & Social Media, Global

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Director, E-Commerce Site Operations

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Senior Manager, Digital Content & Operations

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Senior Project Manager

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Senior Project Manager

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Brand Manager, Lauren, Denim & Supply

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Brand Manager

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Brand Manager, Retail Development

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Communications Manager, Ralph Lauren Home

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Communications Manager

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Marketing Manager

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Manager, Retail Marketing

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Manager, Global Marketing, Home

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Manager, Account Management

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Manager, Content Marketing

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Manager, Digital Marketing

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Manager, Digital Asset

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Manager, Retail Development Brand, Men's Wholesale

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Associate Planner, Women's Polo

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Coordinator, Women's Fashion Public Relations, Polo Ralph Lauren

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Group President

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Senior Marketing Director

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Senior Media Director

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Division President, Brand Concepts, Global

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Group President, International

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AGENCY RELATIONSHIPS

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New York, NY

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New York, NY

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Boston, MA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 27, 2018

Ralph Lauren Executive Chairman & Chief Creative Officer

Is Buying 52-Week Stock Like Ralph Lauren Corporation (RL) a Winning Strategy?

.....Its up 0.15, from 1.05 in 2017Q3. It increased, as 40 investors sold Ralph Lauren Corporation shares while 106 reduced holdings. 64 funds opened positions while 111 raised stakes. 57.61 million shares or 8.98% more from 52.86 million shares in...

May 26, 2018

Patrice Louvet President & CEO
Ralph Lauren Executive Chairman & Chief Creative Officer

Ralph Lauren to Add Angela Ahrendts and Michael George to Board of Directors

By a News Reporter-Staff News Editor at Marketing Weekly News -- Ralph Lauren Corporation (NYSE:RL, the "Company"), a global leader in the design, marketing, and distribution of premium lifestyle products, announced that it plans to add...

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Sandra Rojas - VP, Marketing

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the company's presence in the Hispanic market...

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