Ralph Lauren Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/13/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For many years their reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

Note: Business Summary has been adapted from the Company's website.

Address: 650 Madison Ave, New York, NY 10022-1029
Tel: (212) 318-7000
Tel: (800) 377-7656
Fax: (212) 888-5780
Website: www.ralphlauren.com
General Email: customersupport@polo.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1967

EMPLOYEE COUNT

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ANNUAL SALES

$6,652,800,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended April.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $7,405 $7,620 $7,450 -2% 2%
Gross Profit $4,187 $4,378 $4,310 -4% 1%
Operating Income $582 $1,035 $1,130 -43% -8%
Net Income $396 $702 $776 -43% -9%
Gross Margin 56% 57% 57%
Operating Income Margin 7% 13% 15%
Net Income Margin 5% 9% 10%
Cash and Cash Equivalents $456 $500 $797
Total Debt $713 $532 $532
Total Assets $6,213 $6,106 $6,088
Total Liabilitites $2,469 $2,215 $2,054
Stakeholder's Equity $3,744 $3,891 $4,034

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
10% = 5.3% x 1.2 x x 1.7 x

CORPORATE FAMILY [0]

COMPETITORS [40]

BRANDS OWNED [47]

INDUSTRY CODES

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KEY CONTACTS [93]

Tel: (212) 318-7000

Tel: (800) 377-7656

NAME/EMAIL TITLE BRANDS MORE INFO

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Executive Chairman & Chief Creative Officer

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Vice Chairman & Chief Innovation Officer

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President & CEO

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CIO, Global & SVP

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Chief Marketing Officer

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President, Merchandising & Projects, L'Oreal, Woman's Polo & Woman's Collection

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President, Global Brands

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President, Global Brand, Ralph Lauren Home

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President, Men's Polo, Purple Label & Double RL

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SVP & Head, Human Resources, Global

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SVP & Creative Director

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SVP, Marketing

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SVP, Global Customer Intelligence & Experience Management

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SVP, Corporate Communications, Global

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SVP, Global Diversity, Learning & Organizational Development

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SVP, Internal Communications, Social Responsibility, Public Policy & Affairs

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SVP, E-Commerce & Business Operations, Club Monaco

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VP & Creative Director, Ralph Lauren Agency

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VP, Merchandising & Licensing, Ralph Lauren Home

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VP, Human Resources, Global People Practices

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VP, Finance & Operations, Marketing Division

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VP, Global Marketing, Luxury Collections

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VP, Digital Marketing E-Commerce NA

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VP, Corporate & Brand Communications, Global

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VP, Brand Management & Photo Production

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VP, Advertising & Account Management, Global

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VP, Creative Services

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VP, Global Brand Planning, Design & Merchandising

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VP, Digital Experiences, Global

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VP, Global Marketing, Ralph Lauren Home

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Senior Director, Fashion Public Relations & Communications, Global

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Senior Director, Merchandising

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Senior Director, Global Merchandising, Ralph Lauren Home

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Senior Director, Information Technology & Digital Engineering Platform

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Senior Director, Corporate Communications

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Senior Director, Global Brand Marketing & Licensing

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Senior Director, Customer Insights, CIEM

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Marketing Director

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Marketing Director, Polo Ralph Lauren, Global

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Marketing Director

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Marketing Director, Ralph Lauren Home

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Marketing Director

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Director, Brand Development, Global

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Director, Creative Brand Presentation

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Director, Online Marketing Acquisition

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Director, Digital Marketing PFS-NA

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Director, Ralph Lauren Advertising

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Director, Global Brand Management

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Director, Internal Communications

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Director, Global Brand & Account Management

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Director, Luxury Apparel Brand Planning

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Director, Sports Marketing

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Director, Luxury Brand Marketing

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Director, Customer Engagement & Loyalty, Polo Factory Stores

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Director, Digital & Social

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Director, E-Commerce Site Operations

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Senior Manager, Digital Content & Operations

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Senior Project Manager

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Senior Project Manager

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Brand Manager

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Project Manager, Digital

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Brand Manager, Retail Development

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Brand Manager, Lauren, Denim & Supply

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Brand Manager

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Brand Manager, Retail Development

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Communications Manager, Ralph Lauren Home

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Marketing Manager

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Marketing Manager, Home

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Marketing Manager

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Marketing Manager

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Manager, Digital Marketing, Club Monaco

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Manager, Retail Marketing

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Manager, Media, Global

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Manager, Acquisition Marketing

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Manager, Account Management

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Manager, Digital Marketing Investment Analytics

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Manager, Content Marketing

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Manager, Digital Marketing

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Manager, Retail Development Brand, Men's Wholesale

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Account Executive

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Account Executive, RTW

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Analyst, Planning & Distribution, Women's Polo & Women's Luxury

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Coordinator, Women's Fashion Public Relations, Polo Ralph Lauren

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Coordinator, Social Media

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Group President

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Senior Marketing Director

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Senior Media Director

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Division President, Global Brand Concepts

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Associate Creative Director, Advertising

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Senior Marketing Director

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Group President, International

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Group President, Europe, Middle East & Africa

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Asset Manager, Digital

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AGENCY RELATIONSHIPS

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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New York, NY

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Boston, MA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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