PVH Corp. Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/12/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Phillips Van Heusen Corporation is an apparel company. They produce shirt and neckwear and market a variety of goods.

Note: Business Summary has been adapted from the Company's website.

Address: 200 Madison Ave, New York, NY 10016-3903
Tel: (212) 381-3500
Fax: (212) 381-3950
Website: www.pvh.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1881

EMPLOYEE COUNT

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ANNUAL SALES

$8,203,100,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $8,203 $8,020 $8,241 2% -2%
Gross Profit $4,370 $4,161 $4,326 5% -3%
Operating Income $804 $743 $613 8% 21%
Net Income $549 $572 $439 -4% 30%
Gross Margin 53% 51% 52%
Operating Income Margin 9% 9% 7%
Net Income Margin 6% 7% 5%
Cash and Cash Equivalents $730 $556 $479
Total Debt $3,216 $3,194 $3,546
Total Assets $11,067 $10,673 $10,824
Total Liabilitites $6,261 $6,121 $6,460
Stakeholder's Equity $4,804 $4,552 $4,364

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
11% = 6.7% x 0.7 x x 2.3 x

CORPORATE FAMILY [4]

COMPETITORS [24]

BRANDS OWNED [7]

INDUSTRY CODES

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KEY CONTACTS [59]

Tel: (212) 381-3500

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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CFO, COO & EVP

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EVP & CIO

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Chief Creative Officer, Calvin Klein

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Chief Human Resources Officer & EVP

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SVP & Chief Risk Officer

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Chief Brand Officer, Tommy Hilfiger

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Chief Commercial Officer, Europe

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President, Calvin Klein Product Development Group

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President, Speedo, USA

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President, Core Intimates

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President, Calvin Klein Retail

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President, Dress Furnishings Group

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President, Licensing

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CEO, Heritage Brands & Wholesale, North America

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CEO, Tommy Hilfiger & CEO, PVH Europe

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CEO, Tommy Hilfiger, US

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CEO, Calvin Klein

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CFO, Calvin Klein

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CFO, Tommy Hilfiger & CFO, PVH Europe

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COO, Tommy Hilfiger & COO, PVH Europe

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General Counsel, Secretary & EVP

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Treasurer & SVP, Business Development & Investor Relations

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EVP, Global Sourcing & Supply Chain, Tommy Hilfiger

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EVP, Finance & Risk

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EVP, Wholesale, Tommy Hilfiger, N America

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EVP, Marketing

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EVP, Finance, Tommy Hilfiger, N America

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EVP, Logistics Services

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SVP & Controller

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SVP, Retail Marketing, Heritage Brands

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SVP, Sales, Dress Furnishing Group

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SVP, Sales & Marketing, The Underwear Group

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SVP, Marketing, Calvin Klein Retail

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SVP, Creative Services, IZOD, Van Heusen, Arrow, Warner's & Speedo

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Group VP, Marketing Operations & Communications

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VP, Procurement

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VP, Marketing, Intimate Apparel

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VP-Mktg Comm & Strategic Partnerships

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Senior Director, Digital Marketing & Social Media

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Director, Digital Marketing & Media

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Director, Social Media

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Director, Change Management

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Director, Design, Men's Dress Shirts

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Director, Corporate Responsibility, Chemicals Management

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Director, Environmental Sustainability & Product Stewardship

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Director, Project Management, Marketing Operations & Communications

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Senior Manager, Corporate Social Responsibility

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Specialist, Product, Sweaters Heritage Brands

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Account Executive

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Account Executive

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Analyst, Retail

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Analyst, Media

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Coordinator, Digital Marketing & Media

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Coordinator, Media

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Coordinator, Field Marketing & Merchandising

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Assistant Art Director

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Chief Supply Chain Officer

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Senior Creative Director

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AGENCY RELATIONSHIPS

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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Lafayette, CA

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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