Prudential Financial, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/24/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Prudential Financial, Inc. is a financial services company. The company products and services include Life Insurance, Annuities, Retirement-related Services, Mutual Funds and Investment Management.

Note: Business Summary has been adapted from the Company's website.

Address: 751 Broad St, Newark, NJ 07102-3777
Tel: (973) 802-6000
Tel: (800) THEROCK
Fax: (973) 802-4479
Website: https://www.prudential.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1875

EMPLOYEE COUNT

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ANNUAL SALES

$57,119,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $59,689 $58,779 $57,119 1% 2%
Gross Profit $24,315 $23,270 $24,372 4% -4%
Operating Income $6,487 $5,705 $7,769 13% -26%
Net Income $7,863 $4,368 $5,642 80% -22%
Gross Margin 40% 39% 42%
Operating Income Margin 10% 9% 13%
Net Income Margin 13% 7% 9%
Cash and Cash Equivalents $14,490 $14,127 $17,612
Total Debt $32,686 $32,246 $33,404
Total Assets $831,921 $783,962 $757,255
Total Liabilitites $777,852 $738,099 $715,365
Stakeholder's Equity $54,069 $45,863 $41,890

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
14% = 13.2% x 0.1 x x 15.4 x

CORPORATE FAMILY [0]

COMPETITORS [77]

INDUSTRY CODES

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KEY CONTACTS [140]

Tel: (973) 802-6000

Tel: (800) THEROCK

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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Vice Chairman

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CFO & EVP

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COO & EVP, Business, International

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Chief Operating Officer

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CIO & SVP

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CMO-Individual Solutions Grp & Sr VP

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CMO-Workplace Solutions Grp

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CMO, PGIM, Inc

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CMO, Digital & Customer Marketing

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Chief Investment Officer & SVP

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Chief Underwriting Officer

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Chief Strategy Officer, PGIM, Inc

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Chief Brand Officer & SVP

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President & CEO, Retirement

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Exec VP & CFO-NJ Devils & Prudential Center

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EVP & Head, Product Development, Product Management & Marketing

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SVP, Head, External Affairs & Deputy General Counsel

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SVP & Head, Distribution, Prudential Group Insurance

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Senior Vice President

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VP & Head, Global Communications Strategy & Operations

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Associate Managing Director, Prudential Insurance Company of America

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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