The Procter & Gamble Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/25/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

P&G serves approximately 4.4 billion people around the world with their brands. They have one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II, and Vicks. The P&G community includes operations in about 80 countries worldwide.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Procter & Gamble Plaza, Cincinnati, OH 45202
Tel: (513) 983-1100
Fax: (513) 983-9369
Website: www.pg.com
General Email: shareholders.im@pg.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1837

EMPLOYEES

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ANNUAL SALES

$65,299,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended June.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $65,299 $70,749 $74,401 -7% -4%
Gross Profit $32,390 $33,693 $35,371 -3% -4%
Operating Income $13,441 $11,049 $13,910 21% -20%
Net Income $10,508 $7,036 $11,643 49% -39%
Gross Margin 49% 47% 47%
Operating Income Margin 20% 15% 18%
Net Income Margin 16% 9% 15%
Cash and Cash Equivalents $7,102 $6,836 $8,558
Total Debt $30,598 $30,345 $35,417
Total Assets $127,136 $129,495 $144,266
Total Liabilitites $69,795 $67,076 $75,052
Stakeholder's Equity $57,341 $62,419 $69,214

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
18% = 16.1% x 0.5 x x 2.2 x

CORPORATE FAMILY [8]

COMPETITORS [76]

BRANDS OWNED [134]

INDUSTRY CODES

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KEY CONTACTS [483]

Tel: (513) 983-1100

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

  Powered By
CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

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