The Procter & Gamble Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/18/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The Procter & Gamble Company is focused on providing blue-chip branded consumer packaged goods, thereby improving the lives of consumers.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Always, Crest, Downy, Febreze, Gillette, Olay, Pampers, Pantene, Swiffer, Tide

Address: 1 Procter & Gamble Plaza, Cincinnati, OH 45202
Tel: (513) 983-1100
Fax: (513) 983-9369
Website: www.pg.com
General Email: shareholders.im@pg.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1837

EMPLOYEE COUNT

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ANNUAL SALES

$65,299,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended June.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $65,058 $65,299 $70,749 0% -7%
Gross Profit $32,523 $32,390 $33,693 0% -3%
Operating Income $13,955 $13,441 $11,049 3% 21%
Net Income $15,326 $10,508 $7,036 45% 49%
Gross Margin 49% 49% 47%
Operating Income Margin 21% 20% 15%
Net Income Margin 23% 16% 9%
Cash and Cash Equivalents $5,569 $7,102 $6,836
Total Debt $31,592 $30,598 $30,345
Total Assets $120,406 $127,136 $129,495
Total Liabilitites $65,222 $69,795 $67,076
Stakeholder's Equity $55,184 $57,341 $62,419

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
27% = 23.6% x 0.5 x x 2.2 x

CORPORATE FAMILY [7]

COMPETITORS [72]

BRANDS OWNED [252]

INDUSTRY CODES

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Tel: (513) 983-1100

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 19, 2018

Jon R. Moeller Chief Financial Officer

Despite strong quarter, P&G will boost prices on Crest, Dawn, other products in January

CINCINNATI – Procter & Gamble said Friday it will boost prices 5 to 10 percent on household products such as Crest toothpaste, Dawn dish soap and Old Spice deodorants to combat rising commodity prices and increased pressure from foreign...

October 18, 2018

Ahalogy Named an Influencer Marketing Solutions ‘Leader’ by Top Independent Research Firm

Quotient Technology’s influencer marketing solution called “the best fit for CPG and retail brands and shopper marketers eager for full service” MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- Quotient Technology Inc. (NYSE:QUOT) today...

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insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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