The Procter & Gamble Company Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 5/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS The Procter & Gamble Company FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

P&G serves approximately 4.4 billion people around the world with their brands. They have one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II, and Vicks. The P&G community includes operations in about 80 countries worldwide.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Always, Crest, Downy, Febreze, Gillette, Olay, Pampers, Pantene, Swiffer, Tide

Address: 1 Procter & Gamble Plaza, Cincinnati, OH 45202
Tel: (513) 983-1100
Fax: (513) 983-9369
Website: www.pg.com
General Email: shareholders.im@pg.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1837

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$65,299,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended June.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $65,058 $65,299 $70,749 0% -7%
Gross Profit $32,523 $32,390 $33,693 0% -3%
Operating Income $13,955 $13,441 $11,049 3% 21%
Net Income $15,326 $10,508 $7,036 45% 49%
Gross Margin 49% 49% 47%
Operating Income Margin 21% 20% 15%
Net Income Margin 23% 16% 9%
Cash and Cash Equivalents $5,569 $7,102 $6,836
Total Debt $31,592 $30,598 $30,345
Total Assets $120,406 $127,136 $129,495
Total Liabilitites $65,222 $69,795 $67,076
Stakeholder's Equity $55,184 $57,341 $62,419

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
27% = 23.6% x 0.5 x x 2.2 x

CORPORATE FAMILY [7]

COMPETITORS [72]

BRANDS OWNED [252]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [477]

Tel: (513) 983-1100

NAME/EMAIL TITLE BRANDS MORE INFO

Sign In   or    Start Trial to View

Chairman, President & CEO

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

Chief Information Officer

Sign In   or    Start Trial to View

CMO, SK-II & Head, Operations, Global & Singapore

Sign In   or    Start Trial to View

Chief Legal Officer & Secretary

Sign In   or    Start Trial to View

CTO, Global

Sign In   or    Start Trial to View

Chief Human Resources Officer

Sign In   or    Start Trial to View

Chief Brand Officer

Sign In   or    Start Trial to View

Officer, Design, Global

Sign In   or    Start Trial to View

Chairman, US Veterans & Reservists Affinity Group

Sign In   or    Start Trial to View

President, Feminine & Family Care

Sign In   or    Start Trial to View

President, Operations, Brazil

Sign In   or    Start Trial to View

President, Europe

Sign In   or    Start Trial to View

President, Health Care, Global

Sign In   or    Start Trial to View

President, Feminine Care, Global

Sign In   or    Start Trial to View

President, Fabric Care, Global

Sign In   or    Start Trial to View

President, Global Skin & Personal Care

Sign In   or    Start Trial to View

President, Walmart, Global

Sign In   or    Start Trial to View

President, Global Skin & Personnel Care Business, Singapore

Sign In   or    Start Trial to View

President, Selling & Market Operations, Asia Pacific

Sign In   or    Start Trial to View

President, Global Home Care & P&G Pro

Sign In   or    Start Trial to View

CEO/Managing Director, India

Sign In   or    Start Trial to View

CFO, India

Sign In   or    Start Trial to View

General Counsel & VP

Sign In   or    Start Trial to View

Treasurer, SVP & Comptroller

Sign In   or    Start Trial to View

SVP, China

Sign In   or    Start Trial to View

SVP, Retail, The Art of Shaving

Sign In   or    Start Trial to View

Mng Dir/VP-Australia & New Zealand

Sign In   or    Start Trial to View

VP, Home Care, North America & Head, Brand Franchise, Global Air Care

Sign In   or    Start Trial to View

VP & General Manager, Family Care, North America

Sign In   or    Start Trial to View

VP & General Manager

Sign In   or    Start Trial to View

VP & General Manager, Personal Health Care, North America

Sign In   or    Start Trial to View

VP & General Manager, P&G Ventures

Sign In   or    Start Trial to View

VP, Brand Operations, Worldwide

Sign In   or    Start Trial to View

VP, Communications, Global

Sign In   or    Start Trial to View

VP, Oral Care, North America

Sign In   or    Start Trial to View

VP, Operations & Marketing, APFI

Sign In   or    Start Trial to View

VP, Customer Business Development, Canada

Sign In   or    Start Trial to View

VP, Fabric Care, North America

Sign In   or    Start Trial to View

VP, Singapore

Sign In   or    Start Trial to View

VP, Communications, P&G Global Business Units

Sign In   or    Start Trial to View

Head, E-Commerce Business & Brand Director, US Walmart Stores

Sign In   or    Start Trial to View

Head, Brand Experience, Olay & Director, Design, E2E Global Beauty Design

Sign In   or    Start Trial to View

Senior Brand Manager, Head & Shoulders, Global

Sign In   or    Start Trial to View

Senior Brand Manager, P&G Ventures & Head, New Business Creation & Innovation

Sign In   or    Start Trial to View

Senior Brand Manager, Head & Shoulders Innovation, Global

Sign In   or    Start Trial to View

Brand Manager, Head & Shoulders

Sign In   or    Start Trial to View

Head, RetailPULSE Team & Manager, Retail Market

Sign In   or    Start Trial to View

Assistant Brand Manager, Head & Shoulders

Sign In   or    Start Trial to View

Specialist, Marketing, Head & Shoulders Brand

Sign In   or    Start Trial to View

Head, Global Purchases, Consumer & Market Research

Sign In   or    Start Trial to View

Head, Marketing, Digital Media Strategy, Innovation & Programmatic

Sign In   or    Start Trial to View

Head, Fabric Care Digital, Global

Sign In   or    Start Trial to View

Head, Pampers Pro Marketing

Sign In   or    Start Trial to View

Head, Grooming Communications, Global

Sign In   or    Start Trial to View

Head, Section

Sign In   or    Start Trial to View

Head, Product Design Group, Global Olay Total Effects

Sign In   or    Start Trial to View

Head, Commercial, E-Commerce & Exports, Malaysia, Singapore & Vietnam

Sign In   or    Start Trial to View

Head, e-Business Research, Global

Sign In   or    Start Trial to View

Head, Global Purchases, Marketing & Business Services

Sign In   or    Start Trial to View

Head, Walmart Health & Wellness

Sign In   or    Start Trial to View

Head, Finance, Global P&G Chemicals

Sign In   or    Start Trial to View

Head, North America Creative Fabric Enhancers & Global Unstopables

Sign In   or    Start Trial to View

Head, Sales, Personal Care, North America

Sign In   or    Start Trial to View

Head, Design & FemCare, Global & NA

Sign In   or    Start Trial to View

Head, Section, Global CRM & Consumer Loyalty

Sign In   or    Start Trial to View

Group Head, Research & Development, Global Product Stewardship

Sign In   or    Start Trial to View

Head, Innovation

Sign In   or    Start Trial to View

Head, Charmin Brand Operating Department

Sign In   or    Start Trial to View

Head, Technical Information Security

Sign In   or    Start Trial to View

Head, Marketing, Global Digital & E-Commerce

Sign In   or    Start Trial to View

Head, Digital Marketing & E-Commerce, Global P&G

Sign In   or    Start Trial to View

Head, Communications, P&G NA Baby Care, Pampers & Luvs

Sign In   or    Start Trial to View

Head, Section, Olay Skin Care, Product & Digital Innovation

Sign In   or    Start Trial to View

Head, Mobile Innovation & Associate Marketing Director, Digital Brand Building

Sign In   or    Start Trial to View

Head, Human Resources & eBus, Global

Sign In   or    Start Trial to View

Head, Commercial & Brand, Hair Care Portfolio Innovation, Global

Sign In   or    Start Trial to View

Head, Sports, eSports, Entertainment Marketing & Partnerships, Global

Sign In   or    Start Trial to View

Head, Homecare Material Supply Operations

Sign In   or    Start Trial to View

General Manager, Customer Business Development, Global Fabric & Household Care

Sign In   or    Start Trial to View

Executive Director, eBus, Global

Sign In   or    Start Trial to View

Senior Director, Communications, Global

Sign In   or    Start Trial to View

Brand Director

Sign In   or    Start Trial to View

Creative Director, Vicks Brand E2E, North America

Sign In   or    Start Trial to View

Brand Director, Selling & Market Operations, North America

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Brand Director, Bounty

Sign In   or    Start Trial to View

Brand Director, Feminine Care, North America

Sign In   or    Start Trial to View

Comml Dir-ID Fabric Care-Singapore

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Brand Director, Fabric Care Delivery, North America

Sign In   or    Start Trial to View

Sales Director, Chemicals

Sign In   or    Start Trial to View

Brand Director, Oral Care, North America

Sign In   or    Start Trial to View

Brand Director, Olay, Global

Sign In   or    Start Trial to View

Brand Dir-Family Care New Bus Creation

Sign In   or    Start Trial to View

Brand Director, Fabric Care, Fabric Enhancers, P&L Delivery & E-Commerce

Sign In   or    Start Trial to View

Sales Director, Baby, Beauty & Health, Walmart

Sign In   or    Start Trial to View

Commercial Director, Personal Health Care, North America

Sign In   or    Start Trial to View

Marketing Director, Gillette Global Brand Franchise Leadership

Sign In   or    Start Trial to View

Sales Director, Thailand, Myanmar & Laos

Sign In   or    Start Trial to View

Associate Brand Director, Healthcare Sector, NA & Global

Sign In   or    Start Trial to View

Associate Brand Director, Pampers North America Delivery

Sign In   or    Start Trial to View

Associate Brand Director, Gillette, North America

Sign In   or    Start Trial to View

Associate Brand Director, P&G Brand, Global

Sign In   or    Start Trial to View

Associate Brand Director, Pampers Innovation, Global

Sign In   or    Start Trial to View

Associate Brand Director, Always Discreet, North America

Sign In   or    Start Trial to View

Associate Brand Director

Sign In   or    Start Trial to View

Associate Brand Director, Global Always Pads

Sign In   or    Start Trial to View

Associate Brand Director, Fabric Care, North America

Sign In   or    Start Trial to View

Assoc Brand Dir-Air Care-North America & Global

Sign In   or    Start Trial to View

Associate Brand Director

Sign In   or    Start Trial to View

Associate Brand Director, P&G Ventures

Sign In   or    Start Trial to View

Associate Brand Director, Personal Cleansing, North America

Sign In   or    Start Trial to View

Associate Brand Director, Crest, North America

Sign In   or    Start Trial to View

Associate Brand Director, Skin & Personal Care Global Innovation

Sign In   or    Start Trial to View

Associate Brand Director, Oral Care, Global

Sign In   or    Start Trial to View

Associate Brand Director, Fabric Care Portfolio & Babycare, APAC

Sign In   or    Start Trial to View

Associate Brand Director, Herbal Essences, Global

Sign In   or    Start Trial to View

Associate Brand Director, Surface Care & Global Quick Clean, North America

Sign In   or    Start Trial to View

Associate Brand Director, Charmin & Puffs

Sign In   or    Start Trial to View

Director, Research & Development

Sign In   or    Start Trial to View

Director, Information Technology, Project Delivery

Sign In   or    Start Trial to View

Director, CMK, North America

Sign In   or    Start Trial to View

Director, Harley Procter Marketing & Brand Building Integrated Communications

Sign In   or    Start Trial to View

Director, Research & Development, PG Ventures

Sign In   or    Start Trial to View

Director, Advertising Development

Sign In   or    Start Trial to View

Director, Media & Brand Operations, North America

Sign In   or    Start Trial to View

Director, Design, Transformational Platform Technologies

Sign In   or    Start Trial to View

Director, Retail Marketing, The Art of Shaving

Sign In   or    Start Trial to View

Director, Commercial, P&G Pro Americas

Sign In   or    Start Trial to View

Director, Marketing & Personal Care, Global

Sign In   or    Start Trial to View

Director, Brand Communications Operations

Sign In   or    Start Trial to View

Director, Sports Marketing

Sign In   or    Start Trial to View

Director, Consumer & Market Knowledge

Sign In   or    Start Trial to View

Director, Glad Marketing

Sign In   or    Start Trial to View

Director, Company Communications, Global

Sign In   or    Start Trial to View

Director, Fabric Care Finance, North America

Sign In   or    Start Trial to View

Director, Brand Operations & Marketing Innovation

Sign In   or    Start Trial to View

Director, Digital Brand Building & E-Commerce, Global

Sign In   or    Start Trial to View

Director, Sustainability

Sign In   or    Start Trial to View

Director, Human Resources, Global Finance & Accounting

Sign In   or    Start Trial to View

Assoc Gen Counsel & Assoc Dir

Sign In   or    Start Trial to View

Associate Director, Internal Communications

Sign In   or    Start Trial to View

Associate Director, Brand Marketing, Pampers, North America

Sign In   or    Start Trial to View

Associate Director, Hair Care Finance, Global

Sign In   or    Start Trial to View

Associate Director, Communications

Sign In   or    Start Trial to View

Associate Director

Sign In   or    Start Trial to View

Associate Director, Home Care Research & Development, Global

Sign In   or    Start Trial to View

Associate Director

Sign In   or    Start Trial to View

Associate Director, Sustainability & Communications

Sign In   or    Start Trial to View

Associate Director, Marketing, eBus, Global

Sign In   or    Start Trial to View

Associate Director, Media Operations & Innovation

Sign In   or    Start Trial to View

Associate Director, Costco Asia & Sales Capability, APAC

Sign In   or    Start Trial to View

Associate Director, Brand Building Purchasing, Global

Sign In   or    Start Trial to View

Associate Director, Customer Business Development & Communications, North America

Sign In   or    Start Trial to View

Associate Director, Fabric Care Brand Communications, North & Latin America

Sign In   or    Start Trial to View

Associate Director, Brand Building Purchases, Global

Sign In   or    Start Trial to View

Associate Director, Communications

Sign In   or    Start Trial to View

Associate Director, Purchases

Sign In   or    Start Trial to View

Associate Director, Beauty Health & Grooming Shopper Based Design

Sign In   or    Start Trial to View

Associate Director, Retail Data & Analytics

Sign In   or    Start Trial to View

Associate Director, Media Relations & Social Media, Global

Sign In   or    Start Trial to View

Associate Director, Design, Oral Care, New Business Creation & Innovation

Sign In   or    Start Trial to View

Associate Director, Asia Fabric & Home Care Communications, Singapore

Sign In   or    Start Trial to View

Associate Director, Media Purchases

Sign In   or    Start Trial to View

Associate Director, Media, North America

Sign In   or    Start Trial to View

Senior Brand Manager, Downy & Unstopables, North America

Sign In   or    Start Trial to View

Senior Manager, Industrial Design & Front End Innovation, Air Care

Sign In   or    Start Trial to View

Senior Manager, Human Resources & Corporate Function Information Technology

Sign In   or    Start Trial to View

Senior Brand Manager, Hair Care, North America

Sign In   or    Start Trial to View

Senior Manager, Financial Communications

Sign In   or    Start Trial to View

Senior Brand Manager, Oral-B & Fixodent

Sign In   or    Start Trial to View

Senior Manager, Consumer Strategy & Insights

Sign In   or    Start Trial to View

Senior Brand Manager, Personal Health Care

Sign In   or    Start Trial to View

Senior Brand Manager

Sign In   or    Start Trial to View

Senior Brand Manager, Shopper Marketing, North America

Sign In   or    Start Trial to View

Senior Manager, Purchases

Sign In   or    Start Trial to View

Senior Manager, Design

Sign In   or    Start Trial to View

Senior Brand Manager, Digital Innovation, Global

Sign In   or    Start Trial to View

Senior Manager, Shopper & Based Design, North American Home Care

Sign In   or    Start Trial to View

Senior Manager

Sign In   or    Start Trial to View

Senior Brand Manager

Sign In   or    Start Trial to View

Category Director, Global Innovation, Fabric Care & Senior Brand Manager, Tide

Sign In   or    Start Trial to View

Senior Brand Manager, Gain Delivery

Sign In   or    Start Trial to View

Senior Brand Manager, Crest North America

Sign In   or    Start Trial to View

Senior Brand Manager, North America Digital Media Operations & Innovation

Sign In   or    Start Trial to View

Senior Brand Manager, Global New Business Creation

Sign In   or    Start Trial to View

Senior Brand Manager, E-Commerce & Digital Marketing, Global

Sign In   or    Start Trial to View

Senior Manager, Company Communications

Sign In   or    Start Trial to View

Senior Brand Manager, Value Delivery & Couponing

Sign In   or    Start Trial to View

Senior Brand Manager, Gillette, Global

Sign In   or    Start Trial to View

Senior Brand Manager, Gillette, Global

Sign In   or    Start Trial to View

Senior Brand Manager, Swiffer & Mr Clean, Global

Sign In   or    Start Trial to View

Senior Brand Manager

Sign In   or    Start Trial to View

Senior Manager, Purchasing, Global Brand Building Purchases, Talent & Entertainment

Sign In   or    Start Trial to View

Senior Brand Manager, Charmin

Sign In   or    Start Trial to View

Senior Manager, Purchasing, Global Energy Purchases

Sign In   or    Start Trial to View

Senior Brand Manager, Oral Care, Global

Sign In   or    Start Trial to View

Senior Brand Manager, Olay & Ivory Personal Cleansing, North America

Sign In   or    Start Trial to View

Senior Manager, State Government Relations & Government Communications, Global

Sign In   or    Start Trial to View

Senior Brand Manager

Sign In   or    Start Trial to View

Senior Brand Manager, Luvs & Pants Delivery, North America

Sign In   or    Start Trial to View

Senior Brand Manager, Olay Skin Care

Sign In   or    Start Trial to View

Senior Brand Manager, Old Spice & Gillette

Sign In   or    Start Trial to View

Senior Brand Manager, Olay, Ivory, Herbal Essences & Safeguard

Sign In   or    Start Trial to View

Senior Manager, Category Development & Innovation

Sign In   or    Start Trial to View

Senior Brand Manager, Global Always, Whisper Premium Franchise

Sign In   or    Start Trial to View

Senior Brand Manager, Delivery, North America

Sign In   or    Start Trial to View

Senior Manager, Design

Sign In   or    Start Trial to View

Finance Manager, Customer Team, Albertsons & Safeway

Sign In   or    Start Trial to View

Brand Manager & Manager, Customer Team Marketing, Costco

Sign In   or    Start Trial to View

Brand Manager, Media

Sign In   or    Start Trial to View

Senior Assistant Brand Manager, Gillette

Sign In   or    Start Trial to View

Brand Manager, Fabric Care

Sign In   or    Start Trial to View

Brand Manager, Tampax, Global

Sign In   or    Start Trial to View

Brand Manager, Shopper & E-Commerce, COVERGIRL North America

Sign In   or    Start Trial to View

Brand Manager, Fabric Care, Downy Unstopables

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Walmart Customer Team

Sign In   or    Start Trial to View

Brand Manager, West Team, Grocery

Sign In   or    Start Trial to View

Senior Assistant Brand Manager

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Walgreens Customer Team

Sign In   or    Start Trial to View

Brand Manager, Secret

Sign In   or    Start Trial to View

Brand Manager, ANZ

Sign In   or    Start Trial to View

Brand Manager, Vicks Product Innovation, North America

Sign In   or    Start Trial to View

Brand Manager, Family Care Upstream Innovation

Sign In   or    Start Trial to View

Senior Assistant Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Old Spice, Global

Sign In   or    Start Trial to View

Senior Assistant Brand Manager, Air Care, North America

Sign In   or    Start Trial to View

Brand Manager, Dawn & Gain Dish

Sign In   or    Start Trial to View

Senior Assistant Brand Manager

Sign In   or    Start Trial to View

Brand Manager, OLAY Delivery

Sign In   or    Start Trial to View

Brand Manager, E-Commerce

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Global Corporate Digital & Ecomm

Sign In   or    Start Trial to View

Category Brand Manager, Feminine Care & AI, Canada

Sign In   or    Start Trial to View

Senior Assistant Brand Manager, Crest Toothpaste

Sign In   or    Start Trial to View

Senior Assistant Brand Manager, Secret North America Design

Sign In   or    Start Trial to View

Senior Assistant Brand Manager, Pantene, North America

Sign In   or    Start Trial to View

Brand Manager, Pro Oral Health, Global & North America

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Mr Clean & Global Magic Eraser, North America

Sign In   or    Start Trial to View

Brand Manager, Draft, North America

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Pampers, North America

Sign In   or    Start Trial to View

Senior Assistant Brand Manager, Bounty

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Pampers Relationship Marketing, North America

Sign In   or    Start Trial to View

Senior Assistant Brand Manager, Crest Toothpaste

Sign In   or    Start Trial to View

Brand Manager, Marketing Capability

Sign In   or    Start Trial to View

Brand Manager, Beauty & Personal Care

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Puffs

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Metamucil

Sign In   or    Start Trial to View

Senior Assistant Brand Manager, Old Spice, North America

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Swiffer

Sign In   or    Start Trial to View

Brand Manager, P&G Ventures

Sign In   or    Start Trial to View

Brand Manager, eBus, Japan

Sign In   or    Start Trial to View

Brand Manager, Frederic Fekkai Hair Care, Global

Sign In   or    Start Trial to View

Brand Manager, Store & Digital Shopper Marketing, US

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Olay, Global

Sign In   or    Start Trial to View

Brand Manager, NA Pampers Strategy & Innovation

Sign In   or    Start Trial to View

Brand Manager, Brand Operations, North America

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, New Business Creation

Sign In   or    Start Trial to View

Brand Manager, Secret North America

Sign In   or    Start Trial to View

Brand Manager, Gillette E-Commerce

Sign In   or    Start Trial to View

Brand Manager, North America Prilosec OTC & Pepto, Bismol

Sign In   or    Start Trial to View

Brand Manager, Always, Global

Sign In   or    Start Trial to View

Brand Manager, Febreze & Unstopables

Sign In   or    Start Trial to View

Brand Manager, Vicks, North America

Sign In   or    Start Trial to View

Senior Assistant Brand Manager, Venus, North America

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Senior Assistant Brand Manager, Secret

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Gillette E-Commerce, North America

Sign In   or    Start Trial to View

Brand Manager, Pantene, North America

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Sustainability, Global

Sign In   or    Start Trial to View

Brand Manager, Segment, Global Walmart & Sam's Team, Duracell

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Kroger Customer Team

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Pro Delivery

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Project Manager, Digital Marketing

Sign In   or    Start Trial to View

Brand Manager, Vicks, North America

Sign In   or    Start Trial to View

Brand Mgr-Hair Food & Hair Care ECommerce

Sign In   or    Start Trial to View

Brand Manager, Walmart Customer Team

Sign In   or    Start Trial to View

Brand Manager, Olympics, Ohio

Sign In   or    Start Trial to View

Brand Manager, Amazon

Sign In   or    Start Trial to View

Brand Manager, Customer Team, Walmart

Sign In   or    Start Trial to View

Brand Manager, Beauty Care Marketing

Sign In   or    Start Trial to View

Brand Manager, Global Olay

Sign In   or    Start Trial to View

Brand Manager, Tide Innovation, North America

Sign In   or    Start Trial to View

Brand Manager, Old Spice, Direct with Consumer Engagement

Sign In   or    Start Trial to View

Brand Manager, Tampax Delivery

Sign In   or    Start Trial to View

Brand Manager, Olay Skin Care, Global

Sign In   or    Start Trial to View

Brand Manager, Target Customer Team

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, BRAUN, North America

Sign In   or    Start Trial to View

Brand Manager, Global Gillette, Digital Media, POME & Brand Purpose

Sign In   or    Start Trial to View

Senior Assistant Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Hair Care

Sign In   or    Start Trial to View

Senior Assistant Brand Manager, Oral Care

Sign In   or    Start Trial to View

Brand Manager, Fabric Care, Global Downy & Lenor

Sign In   or    Start Trial to View

Brand Manager, OLAY

Sign In   or    Start Trial to View

Senior Associate Brand Manager

Sign In   or    Start Trial to View

Senior Assistant Brand Manager, Herbal Essences

Sign In   or    Start Trial to View

Brand Manager, Clearblue

Sign In   or    Start Trial to View

Brand Manager, Innovation, Tide North America

Sign In   or    Start Trial to View

Brand Manager, Always Discreet, Global

Sign In   or    Start Trial to View

Marketing Manager, Brand Saver

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Communications Manager, The Olympics, Global

Sign In   or    Start Trial to View

Communications Manager, Pro, Global

Sign In   or    Start Trial to View

Program Manager, Global

Sign In   or    Start Trial to View

Communications Manager, Brand Building

Sign In   or    Start Trial to View

Communications Manager, Gillette Digital & The Art of Shaving

Sign In   or    Start Trial to View

Marketing Manager, Fabric Care Laundry

Sign In   or    Start Trial to View

Communications Manager, Gillette

Sign In   or    Start Trial to View

Category Manager, Development

Sign In   or    Start Trial to View

Communications Manager, Gillette Venus, North America

Sign In   or    Start Trial to View

Program Manager

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Marketing Manager, Always Brand

Sign In   or    Start Trial to View

Marketing Manager, BJ's Team

Sign In   or    Start Trial to View

Manager, Purchasing Group, Innovation & Content

Sign In   or    Start Trial to View

Manager, Media, Video, Print, Radio & OOH Media Operations

Sign In   or    Start Trial to View

Manager, Media Marketing

Sign In   or    Start Trial to View

Manager, Systems

Sign In   or    Start Trial to View

Manager, Community, Gillette North America

Sign In   or    Start Trial to View

Manager, Advertising Development

Sign In   or    Start Trial to View

Manager, Consumer Market Knowledge, Global Gillette Venus

Sign In   or    Start Trial to View

Manager, Design, Female Beauty

Sign In   or    Start Trial to View

Manager, Community, Social Engagement

Sign In   or    Start Trial to View

Manager, Mehoopany Public Relations, HSE & Energy Affairs

Sign In   or    Start Trial to View

Manager, Shopper Marketing

Sign In   or    Start Trial to View

Manager, Digital Couponing, Brand Operations

Sign In   or    Start Trial to View

Manager, Site Human Resources & Site Logistics

Sign In   or    Start Trial to View

Manager, Global Brand Strategy & Innovation, Gillette

Sign In   or    Start Trial to View

Manager, Innovation, P&G Global eBus

Sign In   or    Start Trial to View

Manager, Information Technology Systems

Sign In   or    Start Trial to View

Manager, Communications

Sign In   or    Start Trial to View

Manager, Direct Consumer Selling, Americas

Sign In   or    Start Trial to View

Manager, Corporate Communications Media Relations, Global

Sign In   or    Start Trial to View

Manager, Brand Building Integrated Production

Sign In   or    Start Trial to View

Manager, Corporate CMK, Behavioral Science Innovation & Activation

Sign In   or    Start Trial to View

Manager, CMK, Global ebus

Sign In   or    Start Trial to View

Manager, Tide Brand

Sign In   or    Start Trial to View

Manager, Travel & Relocation Global Solution

Sign In   or    Start Trial to View

Manager, North America Trade Fund, Customer Promotion & Policy

Sign In   or    Start Trial to View

Manager, Digital & E-Commerce Information Management Service

Sign In   or    Start Trial to View

Manager, Marketing, Global Branded Entertainment

Sign In   or    Start Trial to View

Manager, Team Brand, Costco

Sign In   or    Start Trial to View

Manager, External Relations

Sign In   or    Start Trial to View

Manager, Product Vigilance

Sign In   or    Start Trial to View

Manager, Digital Marketing

Sign In   or    Start Trial to View

Manager, Beauty & Grooming Business Development, Global

Sign In   or    Start Trial to View

Manager, Oral Care Quality Assurance

Sign In   or    Start Trial to View

Manager, Digital Marketing, Section

Sign In   or    Start Trial to View

Manager, Consumer Services, Global Consumer Relations Systems

Sign In   or    Start Trial to View

Manager, Business Development

Sign In   or    Start Trial to View

Manager, Children's Safe Drinking Water

Sign In   or    Start Trial to View

Manager, Western Hemisphere Operations & Consumer Relations, Global

Sign In   or    Start Trial to View

Manager, E-Commerce

Sign In   or    Start Trial to View

Associate Manager, Human Resources, P&G Employment Brand

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager, Indonesia

Sign In   or    Start Trial to View

Assistant Brand Manager, Pantene

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager, Charmin Brand

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager, Media Planning, North America

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager, Bounty, North America

Sign In   or    Start Trial to View

Assistant Brand Manager, Operations

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager, Gillette Global Shave Care

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager, COVERGIRL

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager, Herbal Essences

Sign In   or    Start Trial to View

Assistant Brand Manager, Branded Entertainment

Sign In   or    Start Trial to View

Assistant Brand Manager, P&G Ventures

Sign In   or    Start Trial to View

Assistant Brand Manager, Clairol

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager, Fabric Care, North America

Sign In   or    Start Trial to View

Assistant Brand Manager, Febreze

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager, Fabric Care

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager, Tide, North America

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager, Gillette

Sign In   or    Start Trial to View

Assistant Brand Manager, Old Spice & Gillette

Sign In   or    Start Trial to View

Assistant Brand Manager, Oral-B Power Brush

Sign In   or    Start Trial to View

Assistant Brand Manager, Vicks Design & Product Innovation, North America

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager, Oral-B Power

Sign In   or    Start Trial to View

Assistant Brand Manager, Cascade, North America

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager, Feminine Care, North America

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Assistant Brand Manager

Sign In   or    Start Trial to View

Senior Account Executive, Walmart Global Customer Team

Sign In   or    Start Trial to View

Senior Account Executive, Sales, Home Care, Walmart

Sign In   or    Start Trial to View

Senior Specialist, Marketing Operations

Sign In   or    Start Trial to View

Senior Specialist, Brand Building Organization Recruiting

Sign In   or    Start Trial to View

Senior Specialist, Marketing

Sign In   or    Start Trial to View

Specialist, Marketing

Sign In   or    Start Trial to View

Specialist, Marketing Operations

Sign In   or    Start Trial to View

Specialist, Recruiting & Co-Operations

Sign In   or    Start Trial to View

Specialist, Marketing

Sign In   or    Start Trial to View

Specialist, Marketing

Sign In   or    Start Trial to View

Strategist, Brand, P&G Ventures

Sign In   or    Start Trial to View

Specialist, Marketing, New Business

Sign In   or    Start Trial to View

Specialist, Marketing

Sign In   or    Start Trial to View

Account Executive, Category Management & Walgreens Customer Team

Sign In   or    Start Trial to View

Specialist, Marketing & Operations

Sign In   or    Start Trial to View

Specialist, Marketing Training

Sign In   or    Start Trial to View

Accountant, Plant

Sign In   or    Start Trial to View

Analyst, Shave Care, North America

Sign In   or    Start Trial to View

Planner, Finished Product

Sign In   or    Start Trial to View

Planner, Logistics Palletization

Sign In   or    Start Trial to View

Planner, Artwork

Sign In   or    Start Trial to View

Analyst, Category Development

Sign In   or    Start Trial to View

Analyst, Global eBus, Skin & Personal Care, North America

Sign In   or    Start Trial to View

Senior Designer, Global Always Discreet

Sign In   or    Start Trial to View

Analyst, Information Technology Customer

Sign In   or    Start Trial to View

Engineer, Packaging

Sign In   or    Start Trial to View

Coordinator, Event

Sign In   or    Start Trial to View

Chief Purchasing Officer

Sign In   or    Start Trial to View

Associate Marketing Director, CRM, North America

Sign In   or    Start Trial to View

Senior Communications Manager, Global Social Media

Sign In   or    Start Trial to View

Senior Counsel, Intellectual Property & Corporate Innovation

Sign In   or    Start Trial to View

Senior Communications Manager, Global Beauty

Sign In   or    Start Trial to View

Associate Marketing Director

Sign In   or    Start Trial to View

Group President, Global Fabric Care

Sign In   or    Start Trial to View

Senior Communications Manager, Olay Global Design, North America

Sign In   or    Start Trial to View

Senior Communications Manager, NA Baby & Feminine Care

Sign In   or    Start Trial to View

Associate Marketing Director, Health Care Ventures

Sign In   or    Start Trial to View

Group Program Manager

Sign In   or    Start Trial to View

Senior Associate Brand Manager, Global Innovation & Creative, Always Brand

Sign In   or    Start Trial to View

Associate Marketing Director, Skin, Personal Care Digital & E-Commerce, Global

Sign In   or    Start Trial to View

Associate Marketing Director, Global Pro Oral Care

Sign In   or    Start Trial to View

Assistant, Marketing

Sign In   or    Start Trial to View

Executive Production Manager

Sign In   or    Start Trial to View

Senior Communications Manager

Sign In   or    Start Trial to View

Senior Counsel, Brand Equity & Commerce

Sign In   or    Start Trial to View

Senior Communications Manager, Fabric Care, North America

Sign In   or    Start Trial to View

Associate Marketing Director

Sign In   or    Start Trial to View

Platform Manager, Media Buying, Hawkeye Programmatic

Sign In   or    Start Trial to View

Associate Marketing Director, Cleansing Design, Global

Sign In   or    Start Trial to View

Senior Communications Manager

Sign In   or    Start Trial to View

Architect, Media Buying

Sign In   or    Start Trial to View

Group President, Global Oral Care, New Business Creation & Innovation

Sign In   or    Start Trial to View

Senior Assistant Marketing Manager, Customer & Target

Sign In   or    Start Trial to View

Junior Assistant Brand Manager, Feminine Care, Always Discreet

Sign In   or    Start Trial to View

Group President, Singapore

Sign In   or    Start Trial to View

Senior Communications Manager

Sign In   or    Start Trial to View

Associate Communications Manager

Sign In   or    Start Trial to View

Junior Assistant Brand Manager, Gillette, Global

Sign In   or    Start Trial to View

Design Director, Corporate Capability

Sign In   or    Start Trial to View

Group President, North America

Sign In   or    Start Trial to View

Senior Communications Manager, Feminine Care

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [120]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

Wichita, KS

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Irvine, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Cincinnati, OH

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Portland, OR

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Boston, MA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Saint Louis, MO

Sign In   or    Start Trial to View

Miami, FL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Cincinnati, OH

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Lakewood, CO

Sign In   or    Start Trial to View

Torrance, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Playa Vista, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Norcross, GA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Cincinnati, OH

Sign In   or    Start Trial to View

Fayetteville, AR

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Northbrook, IL

Sign In   or    Start Trial to View

Cincinnati, OH

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Lakewood, CO

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Columbus, OH

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Japan

Sign In   or    Start Trial to View

China (Hong Kong)

Sign In   or    Start Trial to View

China (Hong Kong)

Sign In   or    Start Trial to View

Indonesia

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Israel

Sign In   or    Start Trial to View

Poland

Sign In   or    Start Trial to View

Lebanon

Sign In   or    Start Trial to View

Colombia

Sign In   or    Start Trial to View

Brazil

Sign In   or    Start Trial to View

Chile

Sign In   or    Start Trial to View

Singapore

Sign In   or    Start Trial to View

Denmark

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Canada

Sign In   or    Start Trial to View

Poland

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

Brazil

Sign In   or    Start Trial to View

Poland

Sign In   or    Start Trial to View

Japan

Sign In   or    Start Trial to View

Philippines

Sign In   or    Start Trial to View

Argentina

Sign In   or    Start Trial to View

Malaysia

Sign In   or    Start Trial to View

France

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Sweden

Sign In   or    Start Trial to View

Portugal

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

Italy

Sign In   or    Start Trial to View

Singapore

Sign In   or    Start Trial to View

Thailand

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

China (Hong Kong)

Sign In   or    Start Trial to View

China

Sign In   or    Start Trial to View

Singapore

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

Philippines

Sign In   or    Start Trial to View

Sweden

Sign In   or    Start Trial to View

Singapore

Sign In   or    Start Trial to View

Turkey

Sign In   or    Start Trial to View

Germany

Sign In   or    Start Trial to View

Brazil

Sign In   or    Start Trial to View

Argentina

Sign In   or    Start Trial to View

China (Hong Kong)

Sign In   or    Start Trial to View

Thailand

Sign In   or    Start Trial to View

Belgium

Sign In   or    Start Trial to View

Turkey

Sign In   or    Start Trial to View

Romania

Sign In   or    Start Trial to View

Sweden

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Mexico

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

United Arab Emirates

Sign In   or    Start Trial to View

Colombia

Sign In   or    Start Trial to View

Brazil

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

India

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 19, 2018

Jeff K. Schomburger President, Walmart, Global
Steve D. Bishop President, Feminine & Family Care

Somewhat Positive Media Coverage Somewhat Unlikely to Impact Procter & Gamble (PG) Stock Price

News coverage about Procter & Gamble (NYSE:PG) has been trending somewhat positive on Saturday, Accern Sentiment reports. The research firm identifies positive and negative press coverage by reviewing more than 20 million news and blog sources....

May 18, 2018

Marc Pritchard Chief Brand Officer

Agencies: disrupt yourselves before the unbundlers do it for you

As his remarks at New York’s Technomony conference suggest, Sir Martin Sorrell thinks the industry still remains ‘capable of reinvention’. As a man who grew his empire by snapping up the greatest shops of the time and bringing them...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com