Principal Financial Group, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Principal Financial Group, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

The Principal Financial Group is a leading global financial company. The Principal Financial Group is a global investment management leader including retirement services, insurance solutions and asset management. They offer businesses, individuals and institutional clients a wide range of financial products and services, including retirement, asset management and insurance through their diverse family of financial services companies.

Note: Business Summary has been adapted from the Company's website.

Address: 711 High St, Des Moines, IA 50392-0001
Tel: (515) 247-5111
Tel: (800) 986-3343
Fax: (515) 246-5475
Website: https://www.principal.com:443/
General Email: connect@principal.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1879

EMPLOYEE COUNT

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ANNUAL SALES

$12,524,300,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $12,394 $11,964 $10,477 3% 14%
Gross Profit $5,480 $5,266 $5,246 4% 0%
Operating Income $1,591 $1,430 $1,494 11% -4%
Net Income $1,316 $1,234 $1,144 6% 7%
Gross Margin 44% 44% 50%
Operating Income Margin 12% 11% 14%
Net Income Margin 10% 10% 10%
Cash and Cash Equivalents $2,719 $2,564 $1,863
Total Debt $3,228 $3,627 $2,587
Total Assets $228,014 $218,660 $219,087
Total Liabilitites $217,689 $209,263 $208,845
Stakeholder's Equity $10,227 $9,311 $10,184

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
12% = 10.6% x 0.1 x x 22.3 x

CORPORATE FAMILY [1]

COMPETITORS [46]

BRANDS OWNED [21]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [60]

Tel: (515) 247-5111

Tel: (800) 986-3343

NAME/EMAIL TITLE MORE INFO

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President & CEO

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Managing Director & Principal, Securities

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CFO & EVP

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Chief Financial Officer

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Chief Marketing Officer

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Chief Investment Officer & EVP

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Chief Investment Officer, PLIC & SVP

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Chief Privacy Officer

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President, North Asia

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President, Retirement & Investor Services

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President, US Insurance Solutions

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President, Principal International

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CEO-Principal Global Investors

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CEO-Principal Global Investors

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General Counsel & EVP

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Executive Vice President

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SVP & Deputy General Counsel

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SVP & Deputy General Counsel

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SVP, Retirement & Investor Services

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SVP, US Insurance Solutions Distribution

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SVP, Investment Services

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Senior Vice President

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SVP, Retirement & Investor Services

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Managing Director, Institutional Sales

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Regional Vice President, Disability Income

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VP, South Asia & India

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VP, Investor Relations

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VP, Life Insurance, National

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VP, Consulting

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VP, Brand & Insights, Global

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VP, Marketing

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Assistant VP

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Assistant VP, SBD Products

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Assistant VP, Human Resources

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Assistant VP

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Marketing Director, Insurance Solutions, US

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Director, Public Relations & Content Strategy

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Director, Consumer & Cultural Engagement

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Assistant Director, Target Market Activation

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Assistant Director, Web Development

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Asst Dir-eBus Mktg

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Assistant Director, Marketing Communications

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Assistant Director, Sponsorships

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Assistant Director, Advertising

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Assistant Director, Advertising

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Operating Manager

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Operating Manager

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Communications Manager

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Manager, Retail Marketing

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Senior Strategist, Digital

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Senior Strategist, Digital Marketing

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Specialist, Sales Support

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Strategist, Communications

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Strategist, Marketing Automation

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Strategist, Customer Experience

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Strategist, Consumer Market, Consumer & Cultural Engagement Team

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Senior Analyst, Information Technology Business

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Coordinator, New Business Case

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Senior Coordinator, Marketing

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Assistant Marketing Director

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Los Angeles, CA

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Los Angeles, CA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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