The PNC Financial Services Group, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The PNC Financial Services Group, Inc. provides retail and business banking; residential mortgage banking; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management.

Note: Business Summary has been adapted from the Company's website.

Address: 1 PNC Plaza 249 5th Ave, Pittsburgh, PA 15222-2707
Tel: (412) 762-2000
Tel: (888) 762-2265
Fax: (412) 762-7829
Website: https://www.pnc.com/en/personal-banking.html
General Email: investor.relations@pnc.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1983

EMPLOYEE COUNT

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ANNUAL SALES

$16,270,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $16,423 $16,270 $16,281 0% 0%
Gross Profit $0 $0 $0 0% 0%
Operating Income $0 $0 $0 0% 0%
Net Income $3,903 $4,106 $4,184 -4% -1%
Gross Margin 0% 0% 0%
Operating Income Margin 0% 0% 0%
Net Income Margin 23% 25% 25%
Cash and Cash Equivalents $106,537 $105,139 $106,895
Total Debt $17,549 $20,108 $28,510
Total Assets $366,380 $358,493 $345,072
Total Liabilitites $320,681 $313,783 $300,521
Stakeholder's Equity $45,699 $44,710 $44,551

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
8% = 23.8% x 0.0 x x 8.0 x

CORPORATE FAMILY [2]

COMPETITORS [77]

BRANDS OWNED [11]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [83]

Tel: (412) 762-2000

Tel: (888) 762-2265

NAME/EMAIL TITLE MORE INFO

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President

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Chief Marketing Officer

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Chief Credit Officer & EVP

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Chief Investment Officer, PNC Asset Management Group & EVP

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Chief Communications Officer & SVP

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Chief Technology Officer

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Chief Customer Officer & Head, Retail Banking

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Chief Risk Officer

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Regional President & Head, Corporate Banking

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President, PNC Foundation & Director, Community Affairs

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President, Detroit & Southeastern Michigan

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Regional President, Eastern Carolinas

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EVP & Head, Liability & Capital Management

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Executive Vice President

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Executive Vice President

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SVP & Head, Product & Innovation

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SVP & Controller

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SVP & Director, Decision Analytics & Research

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SVP & Director, Insights & Market Dynamics

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SVP & Director, Credit Card Marketing

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SVP & Director, Client & Community Relations

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SVP & Director, Client & Community Relations

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SVP & Regional Manager

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SVP & Product Manager, Digital

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Senior Vice President

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Senior Vice President

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SVP, Customer Care Center

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SVP & Senior Group Marketing Manager, Retail Lending Marketing

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SVP, Corporate Marketing

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SVP, Client & Community Relations

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Senior Vice President

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SVP, Business Development, PNC Business Credit

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SVP, Digital Experience & Sales

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SVP, AML & Fraud Analytics

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SVP, Strategic Sponsorships

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SVP & Group Marketing Manager

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SVP, Strategic Brand Management

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SVP, Brand Management & Administration

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Managing Director, Energy Group, Upstream Oil & Gas

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VP, Client & Director, Community Relations

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VP & Director, Client & Community Relations

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VP & Director, Corporate Public Relations

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VP & Senior Manager, Corporate Marketing

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VP, Portfolio Analytics & Senior Manager, Strategy

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VP & Senior Product Manager, Bank

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VP & Product Manager

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VP & Manager, Sourcing

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VP & Manager, Social Media Strategy

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VP & Senior Strategist, Relationship

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Vice President

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Vice President

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Vice President

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VP & Senior Marketing Manager, Digital

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VP, Retail Payment Analytics

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VP, Retail Assets Portfolio Management

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VP, Client & Community Relations

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VP & Research Manager, Retail & Lending DAR, Insights & Market Dynamics

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VP, Regional Media Relations

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VP & Senior Marketing Manager

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VP, eBus & Strategy

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VP, Investment Marketing

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Vice President

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Assistant VP & Head, Marketing

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Assistant VP & Head, Business Communications

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Head, Corporate Sponsorship

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Assistant VP & Branch Manager

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Assistant VP & Marketing Manager

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Assistant VP & Manager, C&IB Marketing Events

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Assistant VP & Recruiter, Enterprise Business Analytics

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Regional Director

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Regional Director, Investments

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Director, Wealth

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Director, Customer Experience, Business Banking

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Director, Arena Marketing

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Senior Project Manager, Technical

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Senior Product Manager, Digital Experience

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Manager, Interactive Strategy

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Manager, Customer Experience

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Senior Specialist, Marketing

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Analyst, Business Systems

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Territory Manager, Business Banking Treasury Management Sales

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Chief Security Officer

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Senior Counsel, Corporate & Securities Group

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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