Pinnacle Entertainment, Inc. Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 8/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Pinnacle Entertainment, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Pinnacle Entertainment, Inc. is a leading developer, owner and operator of hotels, casinos and racetracks. The company is committed to being one of the best casino entertainment companies in the world.

Note: Business Summary has been adapted from the Company's website.

Address: 3980 Howard Hughes Pkwy, Las Vegas, NV 89169
Tel: (702) 541-7777
Website: https://www.pnk.com/
General Email: contactus@pnkmail.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1938

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$2,291,850,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $2,561 $2,378 $2,291 7% 3%
Gross Profit $1,126 $1,068 $1,025 5% 4%
Operating Income $428 $-146 $301 -393% -148%
Net Income $63 $-457 $48 -113% -1052%
Gross Margin 43% 44% 44%
Operating Income Margin 16% -6% 13%
Net Income Margin 2% -19% 2%
Cash and Cash Equivalents $184 $185 $164
Total Debt $3,925 $4,099 $3,627
Total Assets $3,950 $4,077 $4,530
Total Liabilitites $4,280 $4,460 $4,177
Stakeholder's Equity $-330 $-383 $353

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-19% = 2.5% x 0.6 x x -12.0 x

CORPORATE FAMILY [1]

COMPETITORS [12]

BRANDS OWNED [6]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [25]

Tel: (702) 541-7777

NAME/EMAIL TITLE BRANDS MORE INFO

Sign In   or    Start Trial to View

President & CFO

Sign In   or    Start Trial to View

Chief Administrative Officer & EVP

Sign In   or    Start Trial to View

President & CEO, Pinnacle

Sign In   or    Start Trial to View

General Counsel, Secretary & EVP

Sign In   or    Start Trial to View

Treasurer & VP

Sign In   or    Start Trial to View

EVP, Government Relations & Public Affairs

Sign In   or    Start Trial to View

EVP, Regional Operations

Sign In   or    Start Trial to View

SVP, Design & Construction

Sign In   or    Start Trial to View

VP & General Manager, Belterra Park

Sign In   or    Start Trial to View

VP, Government Relations

Sign In   or    Start Trial to View

VP, Hotel Operations

Sign In   or    Start Trial to View

VP, Casino Marketing

Sign In   or    Start Trial to View

VP, Digital Engagement

Sign In   or    Start Trial to View

VP, Database Marketing & Teleservices

Sign In   or    Start Trial to View

VP, Information Technology Systems

Sign In   or    Start Trial to View

VP-Enterprise HR

Sign In   or    Start Trial to View

Sales Director

Sign In   or    Start Trial to View

Director, Public Relations

Sign In   or    Start Trial to View

Director, Media Relations & Public Affairs

Sign In   or    Start Trial to View

Director, Brand Management

Sign In   or    Start Trial to View

Director, Marketing Systems

Sign In   or    Start Trial to View

Director, Player Development & Marketing

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Manager, Guest Engagement

Sign In   or    Start Trial to View

Coordinator, Digital Marketing

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

Egg Harbor Township, NJ

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 17, 2018

Penn National Gaming’s Hollywood Gulf Coast and Boomtown Casinos Enter Mississippi Sports Betting Market Today

From Friday, Penn National Gaming ’s five Mississippi properties will enter the state’s nascent sports betting market, effectively doubling its size. Penn National Gaming’s Hollywood Casino Gulf Coast (pictured) will join the...

August 14, 2018

Vincent Zahn Treasurer & VP

Penn National Gaming Secures Approvals from the Massachusetts Gaming Commission and Texas Racing Commission in Connection with Its Pending Acquisition of Pinnacle Entertainment

WYOMISSING, Pa.--(BUSINESS WIRE)-- Penn National Gaming, Inc. (PENN: Nasdaq) (“Penn National” or the “Company”) announced that at separate meetings today, the Company received approvals from the Massachusetts Gaming...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com