Pfizer Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/18/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Pfizer is a research-based, Global Biopharmaceutical Company. The Company manages its operations through five segments: Primary Care; Specialty Care and Oncology; Established Products and Emerging Markets; Animal Health and Consumer Healthcare, and Nutrition. The Company's diversified Global Healthcare Portfolio Includes: Human and Animal Biologic and Small Molecule Medicines and Vaccines, as well as Nutritional Products and Consumer Healthcare Products.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Advil, Centrum, Lyrica, Nexium, Viagra

Address: 235 E 42nd St, New York, NY 10017-5755
Tel: (212) 733-2323
Fax: (212) 573-7851
Website: www.pfizer.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1849

EMPLOYEE COUNT

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ANNUAL SALES

$52,546,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $52,546 $52,824 $48,851 0% 8%
Gross Profit $41,306 $40,495 $39,203 2% 3%
Operating Income $13,620 $12,006 $11,824 13% 1%
Net Income $21,308 $7,215 $6,960 195% 3%
Gross Margin 78% 76% 80%
Operating Income Margin 25% 22% 24%
Net Income Margin 40% 13% 14%
Cash and Cash Equivalents $1,342 $2,595 $3,641
Total Debt $62,188 $46,086 $42,891
Total Assets $171,797 $171,615 $167,381
Total Liabilitites $100,489 $112,072 $102,662
Stakeholder's Equity $71,308 $59,544 $64,720

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
29% = 40.6% x 0.3 x x 2.4 x

CORPORATE FAMILY [2]

COMPETITORS [85]

BRANDS OWNED [396]

INDUSTRY CODES

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KEY CONTACTS [402]

Tel: (212) 733-2323

NAME/EMAIL TITLE BRANDS MORE INFO

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Chief Executive Officer

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 19, 2018

ESMO 2018 spotlights Merck’s Keytruda, Pfizer's Ibrance, AstraZeneca’s Lynparza and more

MUNICH—When it comes to oncology, there’s literally no time like the present. Groundbreaking new drug classes such as PD-1/L1, PARP and CDK 4/6 are gaining steam and revolutionizing cancer treatment, and they’re doing it...

October 18, 2018

Merck, Pfizer combo treatment meets main goals of kidney cancer trial

(Reuters) - Merck & Co said on Thursday a combination treatment of its cancer drug Keytruda and Pfizer Inc.rsquo;s Inlyta met the main goals of a late-stage study in patients with the most common form of kidney cancer. The combination resulted...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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