Perfumania Holdings, Inc.Accessories, Cosmetics & Jewelry |
This profile last updated 5/22/18. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
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BUSINESS SUMMARY
Perfumania is a distributor and chain retail store for perfumes and fragrances. The company focuses on outlet malls, lifestyle centers, airports and suburban strip shopping centers.
Note: Business Summary has been adapted from the Company's website.
Address:
35 Sawgrass Dr Ste 2, Bellport, NY 11713
Tel: (631) 866-4100
Website: www.perfumania.com
General Email: business@perfumania.com
EMAIL PROFILE
STATISTICS
FOUNDED
1999
EMPLOYEE COUNT
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ANNUAL SALES
$468,865,000
TOTAL ANNUAL AD SPEND ?
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FINANCIALS
Note: All Figures in Millions, for the month ended January.
| FINANCIAL STATEMENT SUMMARY | 2017 | 2016 | 2015 | 2017 CHANGE | 2016 CHANGE | ||
|---|---|---|---|---|---|---|---|
| Revenue | $468 | $541 | $583 | -13% | -7% | ||
| Gross Profit | $221 | $257 | $271 | -14% | -5% | ||
| Operating Income | $-16 | $-4 | $12 | 300% | -133% | ||
| Net Income | $-23 | $-11 | $2 | 109% | -650% | ||
| Gross Margin | 47% | 47% | 46% | ||||
| Operating Income Margin | -3% | 0% | 2% | ||||
| Net Income Margin | -4% | -2% | 0% | ||||
| Cash and Cash Equivalents | $7 | $5 | $1 | ||||
| Total Debt | $1 | $15 | $41 | ||||
| Total Assets | $310 | $351 | $386 | ||||
| Total Liabilitites | $249 | $267 | $290 | ||||
| Stakeholder's Equity | $60 | $83 | $95 |
Dupont Analysis
| Return on Equity | = | Profit Margin | x | Asset Turnover | x | Equity Multiplier | |
| -38% | = | -4.9% | x | 1.5 x | x | 5.2 x |
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ANNUAL MEASURED U.S. MEDIA SPEND
| CATEGORY | Q4 2015 | Q3 2015 | Q2 2015 | Q1 2015 | CY 2015 | CY 2014 | CY 2013 | %GROWTH | ||
|---|---|---|---|---|---|---|---|---|---|---|
| Network TV | $125,162,000 | $5,144,800 | $32,509,500 | $38,488,600 | $201,304,900 | $237,009,400 | $208,285,300 | -15.0% | ||
| Cable TV | 31,747,502 | 2,653,348 | 5,396,543 | 8,076,710 | 47,874,103 | 56,738,120 | 59,411,706 | -15.5% | ||
| US Online Video | 9,858,378 | 138,789 | 1,036,768 | 125,418 | 11,159,353 | - | - | N/A | ||
| Magazines | 9,072,468 | 6,553,927 | 3,798,420 | 3,264,050 | 22,688,865 | 36,310,572 | 23,179,668 | -37.4% | ||
| Outdoor | 8,577,374 | 4,756,991 | 4,791,979 | 5,044,634 | 23,170,978 | 22,317,935 | 6,204,500 | 3.8% | ||
| US Internet - Display | 7,414,964 | 2,921,357 | 12,193,304 | 10,865,774 | 33,395,399 | 86,482,041 | 76,847,282 | -61.3% | ||
| Syndication | 3,449,700 | 600 | 617 | 0 | 3,450,917 | 1,199,800 | 549,400 | 187.6% | ||
| Spot TV | 2,685,887 | 19,516 | 80,637 | 1,299,218 | 4,085,258 | 15,769,435 | 2,491,675 | -74.0% | ||
| Natl Spot Radio | 1,821,313 | 685,978 | 150,485 | 331,794 | 2,989,570 | 1,679,371 | 943,685 | 78.0% | ||
| Natl Newspapers | 1,248,582 | 243,390 | 247,050 | 226,005 | 1,965,027 | 2,668,104 | 23,880 | -26.3% | ||
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
|
$202,828,400 | $23,205,381 | $60,538,954 | $68,754,029 | $355,326,764 | $469,080,155 | $382,080,829 | -24.2% | ||
MEDIA SPEND BY CATEGORY - GRAPH
| ADVERTISER | 2015 | 2014 | %Of Total Spend | ||
|---|---|---|---|---|---|
| Google Admob Advertising Service | $140 | $0 | <1% | ||
| Androidify | 844,608 | 0 | 99% | ||
| Google Shopping Express | 1,015,508 | 0 | <1% | ||
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
|
$355,326,764 | $469,080,155 | 100% |
MEDIA SPEND BY ADVERTISER - GRAPH
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
DIGITAL ADS
WEB ADS
| Profile: | |
| Stats: |
Followers: 8,589,459 Following: 404 Tweets: 5,082 |
| Profile: | www.facebook.com/googleforyou |
| Stats: |
Page Likes: 535,105 Talking About: 6,823 Check-Ins: 0 |
COMPANY NEWS
|
May 08, 2018
|
New Jersey Packaging Executives Club (NJPEC) Announces Hall of Fame Inductees & Dinner www.njpec.com The Hall of Fame Dinner is an inspirational night as we honor and remember individuals who have made an impact in packaging and product development"-- Steve Fischbein, President, NJPECWEST ORANGE, NEW JERSEY, USA, May 8, 2018... |
|
April 27, 2018 |
Think Tank: A Playbook for Reducing Length — and Pain — of Retail Bankruptcies Last year went down in history as the year of the “retail apocalypse,” with 27 large U.S. retailers filing for bankruptcy. But this year could be even worse for retailers, especially ones running low on cash or close to the edge of... |
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Sandra Rojas - VP, Marketing
..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...
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