PepsiCo, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/26/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

PepsiCo, Inc. is a food, snack and beverage company which manufactures and sells snacks, carbonated and non-carbonated beverages and convenient foods in over 200 countries. Brands include Quaker Oats, Tropicana, Gatorade, Frito-Lay and Pepsi. It also has regional brands such as Walkers, Gamesa and Sabritas.

Note: Business Summary has been adapted from the Company's website.

Address: 700 Anderson Hill Rd, Purchase, NY 10577-1401
Tel: (914) 253-2000
Fax: (914) 253-2070
Website: www.pepsico.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1965

EMPLOYEES

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ANNUAL SALES

$62,801,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $62,799 $63,056 $66,683 0% -5%
Gross Profit $34,590 $34,325 $35,445 0% -3%
Operating Income $9,785 $8,353 $9,581 17% -12%
Net Income $6,329 $5,452 $6,513 16% -16%
Gross Margin 55% 54% 53%
Operating Income Margin 15% 13% 14%
Net Income Margin 10% 8% 9%
Cash and Cash Equivalents $9,158 $9,096 $6,134
Total Debt $36,945 $33,284 $28,897
Total Assets $74,129 $69,667 $70,509
Total Liabilitites $63,034 $57,744 $53,071
Stakeholder's Equity $11,246 $12,068 $17,578

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
56% = 10.1% x 0.8 x x 6.6 x

CORPORATE FAMILY [9]

COMPETITORS [40]

BRANDS OWNED [138]

INDUSTRY CODES

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KEY CONTACTS [427]

Tel: (914) 253-2000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Partner-Global HR Bus, Design, Mktg, Insights & Content Grps & Di

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CIO & SVP

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CMO-Food Svc & Sr VP

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President, Global Snacks Group & Global Insights

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Pres-Global Nutrition Grp

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CEO, North America

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Senior Director & Head, Strategy, North America Nutrition

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

  Powered By
CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

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