PepsiCo, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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ACCESS PepsiCo, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Pepsico is a global food and beverage company that makes, markets, distributes, and sells a variety of beverages, foods, and snacks. They accomplish these ends through the following mediums: proprietary operations, authorized bottlers, contract manufacturers, and other third parties. They maintain a portfolio of notable brands, including: Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Diet Pepsi, Doritos, Gatorade, Lay's, Mountain Dew, Pepsi, Quaker, Tropicana

Address: 700 Anderson Hill Rd, Purchase, NY 10577-1401
Tel: (914) 253-2000
Fax: (914) 253-2070
Website: www.pepsico.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1965

EMPLOYEE COUNT

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ANNUAL SALES

$63,525,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $63,525 $62,799 $63,056 1% 0%
Gross Profit $34,740 $34,590 $34,325 0% 0%
Operating Income $10,509 $9,785 $8,353 7% 17%
Net Income $4,857 $6,329 $5,452 -23% 16%
Gross Margin 54% 55% 54%
Operating Income Margin 16% 15% 13%
Net Income Margin 7% 10% 8%
Cash and Cash Equivalents $10,610 $9,158 $9,096
Total Debt $39,281 $36,945 $33,284
Total Assets $79,804 $73,490 $69,667
Total Liabilitites $68,915 $62,395 $57,744
Stakeholder's Equity $11,045 $11,246 $12,068

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
43% = 7.6% x 0.8 x x 7.2 x

CORPORATE FAMILY [5]

COMPETITORS [37]

BRANDS OWNED [218]

INDUSTRY CODES

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KEY CONTACTS [452]

Tel: (914) 253-2000

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

January 21, 2019

Ramon Laguarta Chairman & CEO

As Nextera Energy (NEE) Share Value Rose, Smith Moore & Company Has Increased Its Stake by $413,659; As Pepsico (PEP) Share Value Rose, Holder Legg Mason Asset Management Japan Trimmed by $765,900 Its Stake

Posted by Robert Judd on January 21, 2019 at 7:24 pm Smith Moore & Company increased its stake in Nextera Energy Inc (NEE) by 108.36% based on its latest 2018Q3 regulatory filing with the SEC. Smith Moore & Company bought 2,477 shares as the...

January 20, 2019

PepsiCo awarded by Ministry of Labor for work safety standards

Ahmad Al-Rajhi, Saudi Minister of Labor and Social Development, presented the award to PepsiCo representatives PEPSICO, the global food and beverage company, has been awarded the 2018 Pioneers of Safety and Occupational Health Award from the...

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insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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