Pandora Media Inc. Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 8/14/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Pandora Media Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Pandora gives people music they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. Their software allows the personalization of internet radio by using musicological connections and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love.

Note: Business Summary has been adapted from the Company's website.

Address: 2101 Webster St Ste 1650, Oakland, CA 94612
Tel: (510) 451-4100
Fax: (510) 451-4286
Website: www.pandora.com
General Email: pandora-info@pandora.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

2000

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$1,384,826,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $1,466 $1,384 $1,164 5% 18%
Gross Profit $499 $488 $466 2% 4%
Operating Income $-492 $-318 $-169 54% 88%
Net Income $-518 $-342 $-169 51% 102%
Gross Margin 34% 35% 40%
Operating Income Margin -33% -22% -14%
Net Income Margin -35% -24% -14%
Cash and Cash Equivalents $499 $199 $334
Total Debt $273 $342 $234
Total Assets $1,166 $1,184 $1,240
Total Liabilitites $522 $630 $497
Stakeholder's Equity $152 $554 $743

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-340% = -35.3% x 1.3 x x 7.7 x

CORPORATE FAMILY [0]

COMPETITORS [2]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [104]

Tel: (510) 451-4100

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Chairman

Sign In   or    Start Trial to View

Chief Executive Officer

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

Chief Operating Officer

Sign In   or    Start Trial to View

Chief Marketing Officer

Sign In   or    Start Trial to View

Chief Product Officer

Sign In   or    Start Trial to View

Chief Human Resources Officer

Sign In   or    Start Trial to View

Chief Revenue Officer

Sign In   or    Start Trial to View

General Counsel

Sign In   or    Start Trial to View

SVP, Sales

Sign In   or    Start Trial to View

SVP, Strategic Solutions

Sign In   or    Start Trial to View

Sr VP-Platform & Partner Ops

Sign In   or    Start Trial to View

SVP, Agency Relations

Sign In   or    Start Trial to View

Sr VP-Monetization & Yield

Sign In   or    Start Trial to View

Sr VP-Ad Innovation & Sls Enablement

Sign In   or    Start Trial to View

Regional Vice President, Client Services

Sign In   or    Start Trial to View

VP & Head-Indus-Retail

Sign In   or    Start Trial to View

VP & Head-Indus CPG

Sign In   or    Start Trial to View

VP & Executive Creative Director

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

VP, Advertising Product Strategy

Sign In   or    Start Trial to View

VP-Agency & Advertiser Dev

Sign In   or    Start Trial to View

VP, Sales Marketing

Sign In   or    Start Trial to View

VP, Sales Marketing

Sign In   or    Start Trial to View

VP, Automotive Business Development

Sign In   or    Start Trial to View

VP, Strategic Solutions

Sign In   or    Start Trial to View

VP, Product Management

Sign In   or    Start Trial to View

VP, Programmatic Sales Strategy

Sign In   or    Start Trial to View

VP, Audio Development & Industry Relations

Sign In   or    Start Trial to View

VP, Vertical Sales, National

Sign In   or    Start Trial to View

VP-Advertiser & Indus Dev

Sign In   or    Start Trial to View

VP-Artist Mktg & Indus Rels

Sign In   or    Start Trial to View

Head, Next Big Sound & Curation Programming

Sign In   or    Start Trial to View

Executive Director, Performance Advertising Sales & Monetization

Sign In   or    Start Trial to View

Senior Director, Sales Research

Sign In   or    Start Trial to View

Senior Director, Data Business Development

Sign In   or    Start Trial to View

Senior Director, Brand Partnerships

Sign In   or    Start Trial to View

Sales Director, Programmatic Media Sales, National

Sign In   or    Start Trial to View

Account Director, Multicultural

Sign In   or    Start Trial to View

Sales Director, CPG

Sign In   or    Start Trial to View

Director, Product Management

Sign In   or    Start Trial to View

Director, Investor Relations

Sign In   or    Start Trial to View

Director, Experiential Marketing & Live Production

Sign In   or    Start Trial to View

Director, Advertising Product Strategy

Sign In   or    Start Trial to View

Director, Revenue Operations, Australia & New Zealand

Sign In   or    Start Trial to View

Senior Manager, Communications

Sign In   or    Start Trial to View

Senior Manager, Strategic Solutions

Sign In   or    Start Trial to View

Senior Manager, Experiential Strategy & Live Production

Sign In   or    Start Trial to View

Senior Manager, Sales Events

Sign In   or    Start Trial to View

Senior Manager, Product Management

Sign In   or    Start Trial to View

Senior Manager, Multicultural Sales Development

Sign In   or    Start Trial to View

Senior Manager, Content Marketing

Sign In   or    Start Trial to View

Senior Manager, Client Services

Sign In   or    Start Trial to View

Senior Manager, Sales & Marketing

Sign In   or    Start Trial to View

Senior Manager, Vertical Marketing

Sign In   or    Start Trial to View

Senior Manager, Experiential Marketing & Live Production

Sign In   or    Start Trial to View

Senior Account Manager

Sign In   or    Start Trial to View

Account Manager

Sign In   or    Start Trial to View

Account Manager

Sign In   or    Start Trial to View

Account Manager

Sign In   or    Start Trial to View

Account Manager

Sign In   or    Start Trial to View

Senior Project Manager, Data Operations

Sign In   or    Start Trial to View

Account Manager

Sign In   or    Start Trial to View

Client Services Manager

Sign In   or    Start Trial to View

Account Manager

Sign In   or    Start Trial to View

Account Manager, Performance Advertising

Sign In   or    Start Trial to View

Account Manager

Sign In   or    Start Trial to View

Account Manager

Sign In   or    Start Trial to View

Account Manager

Sign In   or    Start Trial to View

Account Manager

Sign In   or    Start Trial to View

Account Manager

Sign In   or    Start Trial to View

Account Manager, CPG

Sign In   or    Start Trial to View

Account Manager

Sign In   or    Start Trial to View

Program Manager, Brand Partnerships

Sign In   or    Start Trial to View

Sr Product Mgr-Ad Buying Experience

Sign In   or    Start Trial to View

Program Manager, Brand Partnerships

Sign In   or    Start Trial to View

Senior Product Manager

Sign In   or    Start Trial to View

Manager, Client Services

Sign In   or    Start Trial to View

Manager, Industry Marketing

Sign In   or    Start Trial to View

Manager, Experiential Strategy & Live Production

Sign In   or    Start Trial to View

Manager, Major Accounts

Sign In   or    Start Trial to View

Manager, Business Operations

Sign In   or    Start Trial to View

Manager, Employee Experience & Inclusion

Sign In   or    Start Trial to View

Manager, Agency Activations

Sign In   or    Start Trial to View

Account Executive, National

Sign In   or    Start Trial to View

Account Executive

Sign In   or    Start Trial to View

Account Executive

Sign In   or    Start Trial to View

Account Executive

Sign In   or    Start Trial to View

Specialist, Client Services & Campaign

Sign In   or    Start Trial to View

Strategist, Account, National

Sign In   or    Start Trial to View

Account Executive

Sign In   or    Start Trial to View

Account Executive

Sign In   or    Start Trial to View

Account Executive, National

Sign In   or    Start Trial to View

Account Executive

Sign In   or    Start Trial to View

Strategist, Account

Sign In   or    Start Trial to View

Specialist, Campaign

Sign In   or    Start Trial to View

Strategist, Account

Sign In   or    Start Trial to View

Account Executive, Programmatic

Sign In   or    Start Trial to View

Strategist, Digital Media

Sign In   or    Start Trial to View

Analyst, Business Process

Sign In   or    Start Trial to View

Senior Program Manager

Sign In   or    Start Trial to View

Executive, Sales

Sign In   or    Start Trial to View

Associate, Sales Development

Sign In   or    Start Trial to View

Representative, Sales

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Los Angeles, CA

Sign In   or    Start Trial to View

Minneapolis, MN

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 16, 2018

Roger Lynch Chief Executive Officer

Mattel Elects Adriana Cisneros And Roger Lynch To Board Of Directors

* Ms. Cisneros, CEO of Cisneros, brings expertise in media and entertainment, digital advertising and content, as well as deep experience in the Latin American technology market. * Mr. Lynch, President and CEO of Pandora, is a recognized leader in...

August 14, 2018

Roger Lynch Chief Executive Officer

Mattel Elects Adriana Cisneros and Roger Lynch to Board Of Directors

EL SEGUNDO, Calif - Mattel, Inc. (NASDAQ: MAT) announced today that Adriana Cisneros, CEO of Cisneros Group of Companies, and Roger Lynch, President and CEO of Pandora Media, Inc., have been elected to the company's Board of Directors, effective...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com