Office Depot, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Kantar Media Spend
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This profile last updated 10/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Office Depot, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Office Depot, Inc. is a global supplier of office products and services. Sales are processed through multiple channels, consisting of office supply stores, a contract sales force, an outbound telephone account management sales force, internet sites, direct marketing catalogs and call centers, all supported by their network of supply chain facilities and delivery operations.

Note: Business Summary has been adapted from the Company's website.

Address: 6600 N Military Tr, Boca Raton, FL 33496
Tel: (561) 438-4800
Tel: (800) 937-3600
Fax: (561) 438-4001
Website: www.officedepot.com
General Email: investor.relations@officedepot.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1986

EMPLOYEE COUNT

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ANNUAL SALES

$10,240,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $10,240 $11,021 $11,727 -7% -6%
Gross Profit $2,461 $2,708 $2,863 -9% -5%
Operating Income $341 $531 $183 -35% 190%
Net Income $181 $529 $8 -65% 6512%
Gross Margin 24% 24% 24%
Operating Income Margin 3% 4% 1%
Net Income Margin 1% 4% 0%
Cash and Cash Equivalents $622 $763 $860
Total Debt $1,808 $1,185 $1,498
Total Assets $6,323 $5,540 $6,442
Total Liabilitites $4,185 $3,688 $4,839
Stakeholder's Equity $2,120 $1,852 $1,603

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
8% = 1.8% x 1.6 x x 3.0 x

CORPORATE FAMILY [1]

COMPETITORS [17]

BRANDS OWNED [1]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [55]

Tel: (561) 438-4800

Tel: (800) 937-3600

NAME/EMAIL TITLE BRANDS MORE INFO

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President

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Chief Executive Officer

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CFO & EVP

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CIO & EVP

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Chief Legal Officer, Secretary & EVP

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Chief Accounting Officer & SVP

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Chief Human Resources Officer & SVP

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President, Business Solutions Division

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Treasurer & VP, Finance

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Chief Mktg & Customer Officer & Exec VP

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EVP, Transformation & Strategic Sourcing

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Chief Svcs Officer, Chief Solution Officer & Exec VP

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Sr VP-Mktg & Customer Intelligence

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VP, Enterprise Architecture, Engineering & Information Technology Shared Services

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VP, E-Commerce

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VP, SC Operations & Strategy, International

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VP, Information Technology

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VP, Investor Relations

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VP, Customer Experience

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Senior Director, Merchandising

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Senior Director, Strategy & Analytics, Contract Division

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Senior Director

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Senior Director, Contract Sales Finance

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Sr Dir-Design & Innovation

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Senior Director, Brand Creative

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Marketing Director & Senior Manager, Advertising Production Services

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Director, Private Brand Growth

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Director, Private Brand Strategy & Management

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Director, Meetings & Events

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Dir-Mdsg-Cleaning, Facilities & Breakroom Supplies

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Dir-Pub Sector Partnerships

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Director, Community Relations, National

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Director, Integrated Marketing

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Director, Retail Formats & Visual Merchandising

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Director, Private Brand Growth

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Senior Manager, IP & Marketing Category

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Sr Mgr-SMB Svcs Sls Strategy & Transformation

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Senior Manager, Public Relations

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Senior Manager, Marketing Planning

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Senior Manager, Events & Associate Engagement

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Account Manager, Business

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Account Manager

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Project Manager

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Mgr-ECommerce Digital Sls & Svcs

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Associate Brand Manager

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Specialist, Procurement

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Senior Planner, Marketing & Local Marketing

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Senior Marketing Director

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Senior Marketing Manager, Customer Experience

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Senior Product Manager, E-Commerce

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Senior Marketing Manager, Campaigns & Category Marketing

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Senior Marketing Manager, Affiliates & Shopping Channel

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Senior Marketing Manager, Seasonal Campaigns & Omni-Channel

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Chief Retail Officer

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AGENCY RELATIONSHIPS [10]

  AGENCY LOCATION EMPLOYEES  

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Downers Grove, IL

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New York, NY

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New York, NY

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Oakland, CA

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New York, NY

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Chicago, IL

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Culver City, CA

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Thailand

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 19, 2018

Office Depot, S. L. secures contract for Small office equipment

Spain, Oct. 19 -- Contract Id: 1308086 Description: Spain based Office Depot, S. L. has secured contract from Mutua Universal Mugenat, Mutua Colaboradora con la Seguridad Social for Small office equipment. The contract is valued approximately 477...

October 18, 2018

Office Depot, Inc. Expands Marketing Agency of Record Duties with WPP

BOCA RATON, Florida, Oct. 17 -- Office Depot, Inc. (NASDAQ: ODP) and WPP (NYSE: WPP) with Y&R announced today that Office Depot has expanded the Y&R-led; Office Depot Partnership to include BCW Group as the brand's public relations agency of...

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Sandra Rojas - VP, Marketing

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