Nucor Corporation Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Nucor Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Nucor and affiliates are manufacturers of steel products. They produce such items as: carbon and alloy steel - in bars, beams, sheet and plate; steel joists and joist girders; steel deck; fabricated concrete reinforcing steel; cold finished steel; steel fasteners; metal building systems; steel grating and expanded metal; and wire and wire mesh. The company is also a large recycler.

Note: Business Summary has been adapted from the Company's website.

Address: 1915 Rexford Rd, Charlotte, NC 28211
Tel: (704) 366-7000
Tel: (800) 999-7461
Fax: (704) 362-4208
Website: www.nucor.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1955

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$16,208,122,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $16,208 $16,439 $21,105 -1% -22%
Gross Profit $2,025 $1,113 $1,849 81% -39%
Operating Income $1,429 $410 $1,303 248% -68%
Net Income $796 $80 $679 895% -88%
Gross Margin 12% 6% 8%
Operating Income Margin 8% 2% 6%
Net Income Margin 4% 0% 3%
Cash and Cash Equivalents $2,045 $1,939 $1,024
Total Debt $4,357 $4,388 $4,584
Total Assets $15,223 $14,326 $15,615
Total Liabilitites $7,343 $6,849 $7,843
Stakeholder's Equity $7,879 $7,477 $7,772

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
10% = 4.9% x 1.1 x x 1.9 x

CORPORATE FAMILY [0]

BRANDS OWNED [7]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [15]

Tel: (704) 366-7000

Tel: (800) 999-7461

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Chairman, President & CEO

Sign In   or    Start Trial to View

CFO, Treasurer & EVP

Sign In   or    Start Trial to View

Chief Digital Officer

Sign In   or    Start Trial to View

General Counsel

Sign In   or    Start Trial to View

Exec VP-Raw Materials

Sign In   or    Start Trial to View

Executive Vice President

Sign In   or    Start Trial to View

Exec VP-Merchant & Rebar Products

Sign In   or    Start Trial to View

Exec VP-Beam & Plate Products

Sign In   or    Start Trial to View

Exec VP-Fabricated Construction Products

Sign In   or    Start Trial to View

VP, Tax

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

General Manager, Business Development & Strategic Planning

Sign In   or    Start Trial to View

General Manager, Construction

Sign In   or    Start Trial to View

General Manager, Resource Development

Sign In   or    Start Trial to View

Director, Public Affairs & Corporate Communications

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 20, 2018

James Frias CFO, Treasurer & EVP

How’s Nucor Is Enhancing Its Earnings Capacity

By Mark O'Hara | Feb 20, 2018 1:34 pm EST In this part of our series, we’ll look at Nucor’s ( NUE ) capital allocation strategy. The company paid off $600 million in outstanding notes in 4Q17. This year, Nucor expects its capital...

February 19, 2018

John J. Ferriola Chairman, President & CEO

Nucor CEO urges Trump to act quickly on new steel tariffs

Nucor Corp. CEO John Ferriola is welcoming a U.S. Department of Commerce recommendation for steep steel import tariffs — possibly as high as 53 percent – for a dozen specified countries, including China. “We are very encouraged by...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com