Nucor Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/11/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Nucor and affiliates are manufacturers of steel products. They produce such items as: carbon and alloy steel - in bars, beams, sheet and plate; steel joists and joist girders; steel deck; fabricated concrete reinforcing steel; cold finished steel; steel fasteners; metal building systems; steel grating and expanded metal; and wire and wire mesh. The company is also a large recycler.

Note: Business Summary has been adapted from the Company's website.

Address: 1915 Rexford Rd, Charlotte, NC 28211
Tel: (704) 366-7000
Tel: (800) 999-7461
Fax: (704) 362-4208
Website: www.nucor.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1955

EMPLOYEE COUNT

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ANNUAL SALES

$20,252,393,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $20,252 $16,208 $16,439 24% -1%
Gross Profit $2,569 $2,025 $1,113 26% 81%
Operating Income $1,881 $1,429 $410 31% 248%
Net Income $1,318 $796 $80 65% 895%
Gross Margin 12% 12% 6%
Operating Income Margin 9% 8% 2%
Net Income Margin 6% 4% 0%
Cash and Cash Equivalents $949 $2,045 $1,939
Total Debt $3,795 $4,357 $4,388
Total Assets $15,841 $15,223 $14,326
Total Liabilitites $7,102 $7,343 $6,849
Stakeholder's Equity $8,739 $7,879 $7,477

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
15% = 6.5% x 1.3 x x 1.8 x

CORPORATE FAMILY [0]

BRANDS OWNED [7]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [16]

Tel: (704) 366-7000

Tel: (800) 999-7461

NAME/EMAIL TITLE MORE INFO

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Chairman, President & CEO

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CFO, Treasurer & EVP

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Chief Digital Officer

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President, David J Joseph Company & EVP, Raw Materials

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Executive Vice President

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Exec VP-Merchant & Rebar Products

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Exec VP-Beam & Plate Products

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Exec VP-Fabricated Construction Products

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VP-Tax-Nucor Steel

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VP-Nucor Cold Finish Grp

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Gen Mgr-Corp Legal Affairs

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General Manager, Business Development & Strategic Planning

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General Manager, Construction

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General Manager, Resource Development

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Director, Public Affairs & Corporate Communications

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Rep-Inside Sls-Nucor Steel Jackson

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

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October 13, 2018

John J. Ferriola Chairman, President & CEO

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Equities research analysts expect Nucor Co. (NYSE:NUE) to announce $6.51 billion in sales for the current fiscal quarter, Zacks reports. Five analysts have issued estimates for Nucor’s earnings. The highest sales estimate is $6.73 billion and...

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Sandra Rojas - VP, Marketing

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