The North Face, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 11/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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BUSINESS SUMMARY

The North Face, Inc. is a company which is specialized in designing, manufacturing, supplying, and retailing outdoor apparel, equipment, and footwear for climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers. The company offers men's and women's products, such as jackets and vests, shirts and sweaters, pants and shorts, base layers, accessories, and footwear; equipment, such as packs, tents, and sleeping bags and gift cards. They also provide sports products for alpine climbing, rock climbing, skiing and snowboarding, endurance, backpacking, and adventure travel.

Note: Business Summary has been adapted from the Company's website.

Address: 2321 N Loop Rd, Alameda, CA 94502
Tel: (510) 618-3500
Tel: (800) 362-4963
Fax: (510) 618-3531
Website: https://www.thenorthface.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1966

EMPLOYEE COUNT

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CORPORATE FAMILY [4]

COMPETITORS [4]

BRANDS OWNED [5]

INDUSTRY CODES

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KEY CONTACTS [25]

Tel: (510) 618-3500

Tel: (800) 362-4963

NAME/EMAIL TITLE MORE INFO

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President, Global

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VP, Sales

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VP, Global Product, Footwear

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Head, Global Creative

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Head, Marketing

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General Manager, Americas

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Director, Content

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Director, Customer Lifecycle & Analytics

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Dir-Digital Performance Mktg & Loyalty

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Director, Communications

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Senior Manager, Brand Communications & Advocacy

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Senior Manager, Sustainability

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Regional Brand Manager

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Senior Brand Marketing Manager

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Senior Product Manager, Youth

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Senior Product Manager, Mountain Sports

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Senior Product Manager, Outdoor Footwear

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Manager, Integrated Marketing

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Manager, Social Media

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Manager, Loyalty Program

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Manager, Sports Marketing

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Manager, Sports Marketing

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Senior Coordinator, Public Relations

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Senior Sales Director

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Representative, Technical

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AGENCY RELATIONSHIPS [9]

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San Francisco, CA

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New York, NY

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Korea (South)

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

November 14, 2018

Arne Arens President, Global

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